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Mobile media is hot, but for most businesses the reality is far more complicated than a catchy iPhone ad. Before they can reap the rewards, organizations face critical design decisions, tough technology choices, and strategic questions about content and business processes. In this two-part session, Karen McGrane and Jeff Eaton will guide attendees through the most pressing questions organizations are facing -- and share the hard lessons learned by other teams.
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![[500DISTRO] Measuring on Mobile: Making the Most of the Signup Funnel & Other Analytic Hot Spots](https://img.dokumen.tips/doc/110x75/53f8b2028d7f72b82e8b4790/500distro-measuring-on-mobile-making-the-most-of-the-signup-funnel-other-analytic-hot-spots.jpg)
