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MACK COMPANIES

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Page 1: Mack companies branding guide (5) (1)

MACK COMPANIES

Page 2: Mack companies branding guide (5) (1)

Family Brand Standards

MACK Companies

MACK Investments

MACK Construction

RentMACK

MACK Estates

MACK Commerical

MACK Landscape

pages 4 - 27

pages 28 - 41

pages 42 - 51

pages 52 - 61

pages 62 - 73

pages 74 - 85

pages 86 - 97

pages 96 - 107

Page 3: Mack companies branding guide (5) (1)

A brand is more than a logo, a purpose statement or a website. A brand expresses who we are as a company and controls the way we are perceived by our audience. The MACK Companies’ brands are a culmination of what people see, feel and hear

about us. Every member of the MACK Companies team shapes the way the brand is perceived by others. That is why our marketing department will look to you for help

in the continued communication of the MACK Companies’ brands.

A Brand Guide Summary

Page 4: Mack companies branding guide (5) (1)

In a neighborhood right outside Chicago, centered in a town rich with history you’ll find MACK Companies; a family of real estate divisions. The parent company (MACK Industries) was established in 1998 by Chicago entrepreneurs and real estate redevelopers James Jr. McClelland and James “MACK” McClelland. Mr. MACK, as he is referred to by his employees,partnered with his son Jim to lay the foundation for what is now one of the nation’s largest redevelopers of single-family homes. The McClelland family of industry professionals brought with them a wide array of talent, but most importantly the McClelland father and son brought with them a set of core values they embedded deep into the corporate philosophy. Those values allowed them to expand far past the family owned and operated MACK Industries to grow to an organization of over 6 construction and real estate divisions known as MACK Companies.

Philosophy

Page 5: Mack companies branding guide (5) (1)

“Here at MACK Companies we are all about family and it permeates all aspects of our business. Family is all about

caring, support, and relationships which are the very same values we extend to our business philosophy.”

  - Jim “MACK” McClelland

Page 6: Mack companies branding guide (5) (1)

Company Values

We believe that every family and every business will prosper only if they are caring to those they work for and with. We work hard to ensure that everything we do is in the best interest of the community and neighborhoods we serve.

Lead by some of the industry’s most informed professionals, MACK Companies puts experts at the head of every division who practice sharing knowledge with every employee.

At MACK Companies we strive to stayahead of the curve. We constantly push ourselves to think and act progressively so that we can offer our communities and business partners the best real estate opportunities available.

MACK Companies is an organization dedicated to ‘Raising the Quality of Life’ for everyone we interact with. This dedication is expressed through our promise to give our attention to any and all concerns in a timely manner no matter the day or hour.

With over two decades of experience under our belt, we have made more than one mistake. Here at MACK Companies mistakes are never swept under the rug; but instead they arerecognized so that we can grow as an organization.

CARING

KNOWLEDGEABLE DEDICATED

DYNAMIC HUMBLE

Page 7: Mack companies branding guide (5) (1)

Our “Quality Pledge”  

Take time to be caring, considerate and charitable 

Give every issue our hardest worked solutions 

Be educated, skilled and informed on all industry practices 

Accept, dissect, converse about and learn from our mistakes  

Never accept the status quo as the MACK Companies standard

To our partners, to our family and to our community we at MACK Companies will hold true to our values by pledging to do the followingon a daily basis.

Company Culture

Page 8: Mack companies branding guide (5) (1)

Founded in 1998, MACK Industries was a company built with a single mission – ‘Raising the Quality of Life’. At the time, MACK Industries centered its focus on the redevelopment and rental process, meeting an overwhelming market demand andlaying the foundation from which a larger scale of real estate companies could be built.

an Evolving Brand

Page 9: Mack companies branding guide (5) (1)

A logo inspired by a roof line, communicating a residential real

estate brand.

A logo that communicates a symbol of growth while holding true to the

original brand.

MACK COMPANIES

1998

2014

Page 10: Mack companies branding guide (5) (1)

MACK

EST

M1998

INVESTMENTSMACK

CONSTRUCTIONMACKrent

ESTATES COMMERCIAL

CmMACK

LANDSCAPEMACK MACK

MACK COMPANIES

Page 11: Mack companies branding guide (5) (1)

Nearly two decades later MACK Industries has expanded into a full family of companies whose divisions run independently in all major aspects of the real estate

industry. This group of independent divisions in investments, residential, commercial, construction, and landscaping make up today’s MACK Companies.

a Family Brand

Page 12: Mack companies branding guide (5) (1)

Pantone: 661c

C: 91.5M: 69Y: 0K: 7

R: 0G: 64B: 128

HEX: 004080

Pantone: 542c

C: 52M: 7.5Y: 0K: 2

R: 90G: 160B: 202

HEX: 5AA0CA

Primary Colors

Page 13: Mack companies branding guide (5) (1)

Pantone: 6cC:0 M: 0 Y: 0 K: 100R:0 G:0 B:0HEX: 000000

Tint: 75% 50% 25%

Pantone: 7408c (Saturatemore)C:0 M: 21 Y: 99 K: 0R:255 G:181 B:0HEX:FFB500Pantone: 7620cC: .5 M: 94 Y: 88 K: 8.5R:186 G:23 B:7HEX:BA1707Pantone: 158cC:1 M: 69.5 Y: 93.5 K: 0R:223 G:90 B:28HEX:DF5A1CPantone: 7574cC:13 M: 59.5 Y: 85.5 K: 21R:163 G:109 B:46HEX:A36D2EPantone: 376cC:47 M: 2.5 Y: 97 K: .5R:101 G:157 B:0HEX:659D00Pantone: 7663cC:54 M: 87 Y: 0 K: 13.5R:66 G:16 B:81HEX:421051

Accent Colors

100%

Page 14: Mack companies branding guide (5) (1)

Avenir Next Demi Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Avenir Next Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Avenir Next Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Avenir Next Ultra Light

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Avenir Next Font Styles

Verdana*

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Replacement font

*Regular style weight should be used

Page 15: Mack companies branding guide (5) (1)

The chosen font for MACK Companies is the Avenir Next family of fonts. This font should be used for all forms of communication internally and externally. Avenir Next

is available in different style weights and four have been determined to best re-enforce the MACK Companies brand.

* Please avoid using the font families Avenir and Avenir Condensed.

If Avenir Next is not available, Verdana may be used as a replacement font.

Typography

Page 16: Mack companies branding guide (5) (1)

DON’T’S:

MACK INVESTMENTSMack InvestmentsMACK investments

Mr. MACK - James (“MACK”) McClelland

Jimmy MACK - Jim (“MACK”) McClelland

MACK Companies

MACK Companies

real estate

single-family

multi-family

Chicago-land

redeveloped

resident vs. tenant

AAA+ strategy

‘Rasing the Quality of Life’

OVER TWO DECADES

MACK InvestmentsMACK Construction

RentMACKMACK Estates

MACK CommercialMACK Landscape

This is how we write each division. When in the written word, division titles should never be in all caps.

DON’T’S:Mr. Mack

Mack CompaniesMACK by itself

Jim Jr.

Language

Page 17: Mack companies branding guide (5) (1)

MACK Companies

real estate

single-family

multi-family

Chicago-land

redeveloped

resident vs. tenant

AAA+ strategy

‘Rasing the Quality of Life’

OVER TWO DECADES

MACK should never appear by itself. It must be written

with ‘Companies’ or a division specific name

Never use MACK by itself

Always lower case, no hyphen

Always spelled with a hyphen

Always spelled with a hyphen

Always spelled with a hyphen, capital ‘C’ and lower case ‘l’

Always substituted for rehabbed and flipped

Resident should be used when speaking about RentMACK Tenant is used by MACK Commercial

Never written “triple A+” Always ‘A’ residents, ‘A’ properties, ‘A’ locations

Bold, italic with single quotes

Do not write in all capital letters unless being used as a title

Page 18: Mack companies branding guide (5) (1)

INVOICE

DATE: May 14, 2014

a division of MACK Companies INVOICE # 100

6820 Centennial DriveTinley Park, IL 60477 FOR: Project or Service Description

Phone: (708) XXX-XXXX BILL TO: Name

Fax: (708) XXX-XXXX Company Name

E-mail: [email protected] Street Address

City, ST ZIP Code

rentmack.com Phone

AMOUNT

SUBTOTAL -$

TAX RATE 0.00%

SALES TAX -

OTHER -

TOTAL -$

RentMACK

Make all checks payable to Oak Park Avenue Realty. If you have any questions concerning this invoice, contact Name, Phone Number, Email

DESCRIPTIONDivision Namea division of MACK CompaniesOffice Street AddressOffice City, State Zip

Phone: 555-555-5555Fax: 555-555-5555Email: [email protected]

MACK Companies or division url

Address Standards

Page 19: Mack companies branding guide (5) (1)

Stationary Standards

a division of MACK COMPANIES

MACKINVESTMENTS

MACKCONSTRUCTION

MACKrentESTATESMACK

COMMERCIAL

CmMACK

MACKLANDSCAPE

INVESTMENTS CONSTRUCTION RENTALS ESTATES COMMERCIAL LANDSCAPEmackcompanies.com

COMMERCIAL

CONSTRUCTION

ESTATES

INVESTMENTS

LANDSCAPE

RENTALS

MACK COMPANIES

The back of all division business cards and

envelopes will be the same to reference the larger

organization they belong to. The same will be true for the MACK Companies cover fax

sheet.

Page 20: Mack companies branding guide (5) (1)

Standard Voice-mail Greeting

“You have reached [First & Last Name], [Title] at (Division Name) a division of MACK Companies. I’m sorry I’ve missed your call, but if you leave a detailed message, I will return your call at my earliest convenience. You can also reach me at [e-mail address] Thank you for calling (Division Name).”

Out of Office Voice-mail Greeting

“You have reached [First & Last Name], [Title] at (Division Name) a division of MACK Companies. I will be out of the office from (Date) to (Date) with (limited or no) access to voice-mail. Should you need immediate assistance, please contact (Name) at (Phone Number). Thank you for calling (Division Name).”

“Hello. You have reached the Accounting Department. All staff are attending a meeting and nobody is available to take your call. Your call is very important to us and we would like to return your call as soon as possible. However, our call backlog is very long. If you are calling about making a payment, please include the information in your message and we will return your call immediately. Wait for the tone and leave us a detailed and confidential message.”

"You have reached the Sales Department. Leave a

message."

Voice-mail Greeting Don’ts

Page 21: Mack companies branding guide (5) (1)

A standard voice-mail greeting has been established for all MACK Companies phone lines to ensure accurate information and brand consistency among all

departments and divisions. Voice-mail greetings should be informative, short and friendly. These standards apply to both land lines and mobile numbers that are used

for any and all MACK Companies business purposes.

For general department voice-mails - the same outline should be followed with appropriate name substitutions.

Voice-mail Standards

Page 22: Mack companies branding guide (5) (1)

MACKCONSTRUCTION

X

MACK COMPANIES

MACK

EST

M1998

INVESTMENTS

The safety space standard can be only broken with the MACK Companies logo usage to the left.

Approved Safety Space Violation

X

Page 23: Mack companies branding guide (5) (1)

A safety space standard has been established for all logos in the MACK Companies family to maximize the visual impact of the logo. Safety space is the area

surrounding the logo that should be kept free of any text, images, or other graphic elements.

The same safety space standard applies to all versions of all division logos. The required safety space surrounding the border must be X wide, where X equals the

1/2 of the height of “MACK” in the logo.

Safety Space

Page 24: Mack companies branding guide (5) (1)

The logo should not be placed on any colored background other than the designated MACK Companies colors. These color standards apply for design work, apparel, and promotional items.

When using the logo on an accent color background, the all white or black logo

should be used.

When using the logo on the MACK Companies dark blue, light blue or black background, the all white logo should be used.

Logo Colors

MACKLANDSCAPE

MACKCONSTRUCTION

COMMERCIAL

CmMACK MACK

rent

MACK COMPANIES MACK

INVESTMENTS

ESTATESMACKMACK

Page 25: Mack companies branding guide (5) (1)

MACK COMPANIES

Logos on Photos

MACK COMPANIES

When placing the logo on a black and white photo, the full color logo should be used in negative space.

When placing the logo on a colored photo, the all white

or black logo should be used in negative space.

MACK COMPANIES

Page 26: Mack companies branding guide (5) (1)

Misusing any of the MACK Companies’ logos results in unsuccessful brand communication. Do not alter the logo in any way. Do not alter the size or proportions. Do not place the logo elements in positions other than what is approved. Do not rotate, re-color, or apply effects to the logo.

Logo Misuses

Page 27: Mack companies branding guide (5) (1)

Stretching either horizontally or

vertically

Placing the division name in an area other

than specified

Rotating the logo

Altering the color of the logo

Using any special effects

Placing the logo on a background that isn’t a primary or accent

color

ESTATESMACK

MACKCONSTRUCTION

MACK

rent

COMMERCIAL

CmMACK

MACKCONSTRUCTION

Page 28: Mack companies branding guide (5) (1)

Purpose‘Raising the Quality of Life’

DescriptionMACK Companies is a family of real estate divisions that offer investment, construction, residential, commercial and brokerage services.

Mission StatementMACK Companies does not have a mission as it supports the mission of each family division.

MACK COMPANIES

MACK Companies

MACK COMPANIES

MACKINVESTMENTS

MACKCONSTRUCTION

MACKrentESTATESMACK

COMMERCIAL

CmMACK

MACKLANDSCAPE

IVESTMENTS CONSTRUCTION RENTALS ESTATES COMMERCIAL LANDSCAPEmackcompanies.com

Page 29: Mack companies branding guide (5) (1)

MACK Companies About Us

MACK Companies is an organization of real estate divisions that offer investment, construction, residential, commercial, landscape and brokerage services. Founded

in 1998 by Chicago-native father and son duo James and Jim McClelland, MACK Companies was built out of a shared passion for real estate. Today MACK

Companies is one of the largest providers of turn-key real estate with a portfolio of over 1200 single-family homes in the Chicago-land area. With a team of experts

employed throughout 15 corporate departments MACK Companies is able to function at the highest levels of production in all specialized sectors of real estate.

Page 30: Mack companies branding guide (5) (1)

MACK Companies is not a stand alone brand.

MACK Companies

MACK Companies is simply a representation of the 6 collective divisions, it does not have a voice or specific target audience. MACK Companies should only be referenced visually, verbally and in the written word in one of two ways:

MACK COMPANIES

6820 Centennial DriveTinley Park, IL 60477

P 708.532.9243 F 708.532.9259

mackcompanies.com

MACK COMPANIES

MACKINVESTMENTS

MACKCONSTRUCTION

MACKrentESTATESMACK

COMMERCIAL

CmMACK

MACKLANDSCAPE

IVESTMENTS CONSTRUCTION RENTALS ESTATES COMMERCIAL LANDSCAPEmackcompanies.com

May 6, 2014

MACK Companies Team,

Regarding vacation time and personal/sick days, and ensuring that they are being reported to HR and tracked correctly, the following procedures will be put in place, effective immediately.

For Time Off in advance: The Time Off Request Form needs to be filled out by the requester and given to their direct supervisor for approval. The Supervisor then needs to turn the Time Off Request Form into HR. If the supervisor is requesting time off, the form needs to be filled out and turned into HR.

Calling Off: The person calling off needs to call or email their direct Supervisor to inform them that they will be out of the office that day. The Supervisor then needs to either call or email HR with the information so that HR can update the Time Off Calendar. If the Supervisor needs to call off, they need to either call or email HR. Upon returning to work, a Time Off Request Form needs to be filled out and turned into HR, in the same manner as above.

Please let me know if you should have any questions. I greatly appreciate your help with this.

Sincerely,

Rachael A. FootlickDirector of Human Resources

Department:

Date:

REQUESTER INFORMATION

Name: Phone:

CHARGE INFORMATION

Vendor Credit Card UsageName: Date:

Department Receipt Charge is for: Attached:

PAYMENT INFORMATIONPurpose of Charge Amount

Is the Charge Reoccuring - How oftenyesno

Total Charge Amount $Please be sure to include any invoice copies with this form to ensure prompt payment.

DepartmentRequester: Head:

Date: Date:

Purchases Over $500 CEO/COO:

Date:

MACK COMPANIES

Credit Card Request

MACKrentCOMMERCIAL

CmMACK

mackcompanies.com

MACK COMPANIES MACK

INVESTMENTSMACK

CONSTRUCTIONMACK

LANDSCAPEESTATESMACK

yes no

Marketing

05/19/2014

Samantha Skrobot x158

Guitar Center

Marketing Department ✔

To audio record all MACK Companies interviews for use of that audio on the MACK Companies 229.99website. This devise will be used at the benifit of all MACK Companies and Marketing will code it

as suck on their budget/actuals.

Samantha SkrobotDigitally signed by Samantha Skrobot DN: cn=Samantha Skrobot, o=MACK Companies, ou=Marketing, [email protected], c=US Date: 2014.05.19 09:55:42 -05'00'

Although not a single business, the MACK Companies’ name and logo grant each individual division within the organization the opportunity to demonstrate that a single brand belongs to a larger family of organizations.

HR is a MACK Companies’ department that conducts business on behalf of all 6 real estate divisions therefore their operations have an audience expanding throughout all divisions and should be branded MACK Companies.

1. When conducting business on behalf of 2 or more MACK Companies’ divisions

2. As a reference for a single division belonging to the larger organization

Page 31: Mack companies branding guide (5) (1)

Originating from the family surname, McClelland, the name ‘MACK’ in reference to the organization is a representative of the core values and business standards established by the company founders. MACK

COMPANIES The plural form of one company representing the 6 divisions.

MACK Companies is not a stand alone brand.

Page 32: Mack companies branding guide (5) (1)

The MACK Companies logo has evolved into a more stylized, simplified and universal mark that represents the companies’ influence in all sectors of real estate. The three pillars mirror the shape of the MACK Companies ‘M’, which are found in each divisional logo. The pillars are aligned in ascending order to represent the business’ continued growth and success.

Standard Logo

Page 33: Mack companies branding guide (5) (1)

MACK COMPANIES

Approved Variations

MACK COMPANIES

Use this variation only when another division’s logo is clearly visible or the MACK Companies brand has been well established elsewhere on the page or in the design.

MACK COMPANIES

MACK COMPANIES

MACKINVESTMENTS

MACKCONSTRUCTION

MACKrentESTATESMACK

COMMERCIAL

CmMACK

MACKLANDSCAPE

IVESTMENTS CONSTRUCTION RENTALS ESTATES COMMERCIAL LANDSCAPEmackcompanies.com

the MACK Companies logo should always be accompanied by the larger family logo

Page 34: Mack companies branding guide (5) (1)

MACK COMPANIES

‘Raising the Quality of Life’

Page 35: Mack companies branding guide (5) (1)

A variation of the MACK Companies logo with the company purpose statement, ‘Raising the Quality of Life’, is available. This purpose supports the mission of the

MACK Companies’ divisions.

Do not alter the positioning of the purpose statement in reference to the logo.

Purpose Statement

Page 36: Mack companies branding guide (5) (1)

The MACK Companies ‘family logo’ is a locked image of all divisional logos below the standard MACK Companies image. The positioning of each division is specific to the order of each business’ influence on the organization as a whole, as well as the location of each business on the mackcompanies.com website. This locked image is to be used only after approval is granted by the MACK Companies marketing department.

Family Logo

Page 37: Mack companies branding guide (5) (1)

EST

M1998

INVESTMENTS CONSTRUCTION ESTATES COMMERCIALCm

LANDSCAPE

MACK COMPANIES

RENTALS

MACK

EST

M1998

INVESTMENTSMACK

CONSTRUCTIONMACKrent

ESTATES COMMERCIAL

CmMACK

LANDSCAPEMACK MACK

MACK COMPANIES

the standard MACK Companies ‘family’ logo complete with all division names. Cleared for use by all team members.

the only allowed variation of the MACK Companies ‘family’ logo, this version specifies the industry each division operates in.

Page 38: Mack companies branding guide (5) (1)

MACK COMPANIES

6820 Centennial DriveTinley Park, IL 60477

P 708.532.9243 F 708.532.9259

mackcompanies.com

MACK COMPANIES

MACKINVESTMENTS

MACKCONSTRUCTION

MACKrentESTATESMACK

COMMERCIAL

CmMACK

MACKLANDSCAPE

INVESTMENTS CONSTRUCTION RENTALS ESTATES COMMERCIAL LANDSCAPEmackcompanies.com

MACK Companies corporate letterhead paper should always be used for correspondence representing 2 or more divisions.

Stationary

HENRY HILL Principal

MACKCONSTRUCTIONCORP.COM

6820 Centennial DriveTinley Park, Illinois 60477

office: 800 580 6499fax: 800 580 6409cell: 312 698 8877

[email protected]

CONSTRUCTION

Brett TruckenbrodtProperty Manager

6820 Centennial DriveTinley Park, IL. 60477

direct: (708) 205-8363fax: (708) [email protected]

EQUAL HOUSING OPPORTUNITYrentmack.com

Nick FilettiIT MANAGER

6820 Centennial DriveTinley Park, IL. 60477office: (708) 532-9243 x52cell: (708) [email protected]

MACK COMPANIES

ESTATESMACK

Fermin SaucedoRealtor

6820 Centennial DriveTinley Park, IL 60477

office: (708) 532-9243direct: (708) 000-000email: [email protected]

mackestates.com

COMMERCIAL

CmMACK

ROB COCOCommercial Development

office: 800 000 0000fax: 800 000 0000

cell: 855 000 0000

[email protected]

MACKCOMPANIES.COM

6820 Centennial DriveTinley Park, Illinois 60477

MACKLANDSCAPE

MIKE LAWLERLandscape Supervisor

15285 State StreetSouth Holland, IL 60473Office: 855 555 1111Direct: 855 555 [email protected]

Page 39: Mack companies branding guide (5) (1)

Text Standards

Text Color: Black

Text: Avenir Next Regular

Font Size: 12 point

Margins: 1 inch (top, bottom, left, right)

Letter date: Write out the month, day and year two inches from the top of the page.

Inside address: Begins one inch below the date. It should be left justified.

Salutation: Use the same name as the inside address, including the personal title.

Sender’s Information: Name and Title should fall at the end of the letter below the available signature space.

Correspondence Standards

Writing Standards

When writing a business letter, be careful to remember that conciseness is very important. In the first paragraph, consider a friendly opening and then a statement of the main point. The next paragraph should begin justifying the importance of the main point. In the next few paragraphs, continue justification with background information and supporting details. The closing paragraph should restate the purpose of the letter and, in some cases, request some type of action.

Page 40: Mack companies branding guide (5) (1)

E-mail SignatureFull NameTitle MACK Companies

Phone: 555-555-5555Fax: 555-555-5555Email: [email protected]

mackcompanies.com

Confidentiality Notice: This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. MACK Companies, 6820 Centennial Drive, Tinley Park, IL 60477

E-mail signatures should be

standard with Verdana, Size 12

font, Black font

confidentiality notices should be standard with Verdana, Size 8

font, Black font

Page 41: Mack companies branding guide (5) (1)

E-mail Standards

The MACK Companies standard e-mail signature is applied to all e-mails to ensure a consistent brand image. This e-mail signature should be used when a team mem-

ber is representing more than 2 divisions. Edits should not be made to the e-mail signature standards. Signatures should not include logos, colored fonts or quotes.

E-mails are intended for business correspondence and all company policies regarding appropriate topics and language should be maintained in the subject

line, text and signature of company e-mails. Disclosure Statements have been selected specific for each division and are mandatory in company e-mails.

Page 42: Mack companies branding guide (5) (1)

A division of MACK Companies, MACK Investments is part of a two-decade-old organization that provides turn-key, residential real estate investments to individual and institutional clients world-wide. In August of 2012 MACK Investments’ leaders structured the largest single-family performing asset deal in U.S. history, identifying them as one of the most experienced providers in the single-family investment industry. The MACK Investments’ property inventory of over 1,200 homes valued at $170M is located in the Chicago-land area and serves investors world-wide with an average 15+% levered return.

About MACK Investments

Page 43: Mack companies branding guide (5) (1)

MACK COMPANIESa division of

Purpose‘Raising the Quality of Life’

DescriptionMACK Investments is an integral division of MACK Companies that

provides turn-key, residential real estate investments to individual and institutional clients world-wide.

Mission StatementAt MACK Investments we are dedicated to providing our clients with a

sensible solution to owning residential investment real estate by offering redeveloped, tenanted assets managed by industry experts.

MACK Investments

MACK

EST

M1998

INVESTMENTS

Page 44: Mack companies branding guide (5) (1)

Average Age:

30-55

Buying Experience:

MACK Investments specializes in providing a turn-key investing experience to first time real estate investors. The majority of individual clients are inexperienced SF buyers with little to no industry knowledge.

Gender:

85% Male15% Female

Audience:

Individual investors seek the advantages of real estate investments to both diversity and grow their portfolios. Individual investors often have specific intentions for their investment returns and they require a specialized buying experience unique to the financial goals they communicate to us.

Institutional investors are organizations, either publicly or privately held, that seek to build to their investment portfolio through the strategic purchases of real estate, typically in varying MSAs. Institutional investors are numbers driven and often come with specific ROI hurdles.

Individual Investors

Institutional Investors

Target Market

Page 45: Mack companies branding guide (5) (1)

Buyer Profile

Age: 30-55

Location: World-wide with focuses in metropolitan areas that fall within the top 100 GDP

Martial Status: Married/Divorced

Household Income: $250,000+

Values:

CareerFinancial Growth/StabilitySuccessReputationTrustworthinessProfessionalism

Hobbies/Interests

TravelSportsFitnessStaying InformedInvestingLeisure time/family

Page 46: Mack companies branding guide (5) (1)

Approved Variations

MACKEST

M1998

INVESTMENTSUse this variation only when the division name and/or brand is clearly established. The use of this logo is granted for use only to MACK Companies marketing professionals.

The use of the division logo should always be accompanied by the standard ‘division of’ image.

MACK COMPANIESa division of

MACK

EST

M1998

INVESTMENTS

MACK

EST

M1998

INVESTMENTS

Page 47: Mack companies branding guide (5) (1)

The MACK Investments division logo was designed with assurance and longevity in mind. The shield shape was chosen to demonstrate the guarantees provided to

investors clients. The ‘M’ found in the center of the shield is representative of MACK Companies business standard and values, while the established date announces the

tenure MACK Investments has in the real estate investment market. A key placed predominately in the shield is a tribute to the MACK Investments’ ‘turn-key’

investment process.

Logo Standard

Page 48: Mack companies branding guide (5) (1)

MACKINVESTMENTS

6820 Centennial Drive Tinley Park, IL 60477 mackinvestments.com708.532.9243

a division of MACK COMPANIES

MACKINVESTMENTS

MACKCONSTRUCTION

MACKrentESTATESMACK

COMMERCIAL

CmMACK

MACKLANDSCAPE

INVESTMENTS CONSTRUCTION RENTALS ESTATES COMMERCIAL LANDSCAPEmackcompanies.com

Stationary

MACKINVESTMENTS

John GutmanVP of Sales & Acquisitions

6820 Centennial DriveTinley Park, IL 60477

Office: 708.263.2089Cell: 312.925.0024

[email protected]

mackinvestments.com

MACK Investments letterhead paper should be used for correspondence representing the division.

Page 49: Mack companies branding guide (5) (1)

Correspondence Standards

Text Standards

Text Color: Black

Text: Avenir Next Regular

Font Size: 12 point

Margins: 1 inch (top, bottom, left, right)

Letter date: Write out the month, day and year two inches from the top of the page.

Inside address: begins one inch below the date. It should be left justified.

Salutation: Use the same name as the inside address, including the personal title.

Sender’s Information: Name and Title should fall at the end of the letter below the available signature space.

Writing Standards

When writing a business letter, be careful to remember that conciseness is very important. In the first paragraph, consider a friendly opening and then a statement of the main point. The next paragraph should begin justifying the importance of the main point. In the next few paragraphs, continue justification with background information and supporting details. The closing paragraph should restate the purpose of the letter and, in some cases, request some type of action.

Page 50: Mack companies branding guide (5) (1)

E-mail Signature Full NameTitle MACK Investmentsa division of MACK Companies

Phone: 555-555-5555Fax: 555-555-5555Email: [email protected]

mackinvestments.com

Notice: All quotes from MACK Investments are valid for 30 days following the date of e-mail transmission. Our company accepts no liability for the content of this e-mail, or for the consequences of any actions taken on the basis of the information provided, unless that information is subsequently confirmed in writing. Any views or opinions presented in this e-mail are solely those of the author and do not necessarily represent those of the company. Finally, the recipient should check this e-mail and any attachments for the presence of viruses. The company accepts no liability for any damage caused by any virus transmitted by this e-mail. [Date] MACK Investments, 6820 Centennial Dr. Tinley Park, IL 60477

E-mail signatures should be

standard with Verdana, Size 12

font, Black font

confidentiality notices should be standard with Verdana, Size 8

font, Black font

Page 51: Mack companies branding guide (5) (1)

E-mail Standards

The MACK Investments standard e-mail signature is applied to all e-mails to ensure a consistent brand image. This e-mail signature should be used when a team

member is representing the MACK Investments division. Edits should not be made to the e-mail signature standards. Signatures should not include logos, colored fonts or

quotes . E-mails are intended for business correspondence and all company policies regarding appropriate topics and language should be maintained in the

subject line, text and signature of company e-mails. Disclosure Statements have been selected specific for each division and are mandatory in company e-mails.

Page 52: Mack companies branding guide (5) (1)

Purpose‘Raising the Quality of Life’

DescriptionA premiere construction provider, MACK Construction is a central division within MACK Companies that offers general contracting, construction management and design build services throughout the Midwest.

Mission StatementOur mission at MACK Construction focuses on providing all clients, in both the private and public sectors with quality construction services that are delivered on time and on budget.

MACK Companies

MACK COMPANIESa division of

MACKCONSTRUCTION

Page 53: Mack companies branding guide (5) (1)

About MACK Construction

A premiere developer, MACK Construction is a central division within MACK Companies that offers general contracting, construction management and

design-build services on public and private projects. Born from a merger between Marion Hill Company and MACK Industries, MACK Construction has a team of

experts with over 30 years of experience in construction and real estate. Collectively the MACK Construction team has worked on projects that include the Michigan

Avenue Burberry, the Chicago Military Academy and multiple CTA stations.

Page 54: Mack companies branding guide (5) (1)

Clients

MACK Construction clients are organizations and individuals that have contracted MACK Construction to serve as a GC, construction and/or design-build manager.

Buying Experience:

MACK Construction clients can vary from first time new development clients to clients with years of experience contracting out new development and redevelopment projects.

Audience:

Clients contracting construction work for public works projects seek established contractors who can supply reasonable bids, run independently and complete work on time. Financial capability, resources, relationships with vendors and the experience of the management and construction team drive the choice of contractor selection on public projects.

Private sector clients seeking new development and redevelopment contractors look for construction organizations that can share their vision, act as a partner and bring value engineering practices to a project. Private sectors clients are driven by team dynamics, price and the reputation of the construction group they choose.

Public Clients

Private Clients

Target Market

Page 55: Mack companies branding guide (5) (1)

Project Roles

Page 56: Mack companies branding guide (5) (1)

Approved Variations

The use of the division logo should always be accompanied by the standard ‘division of’ image.

MACK COMPANIESa division of

MACKCONSTRUCTION

MACKCONSTRUCTION

MACKCONSTRUCTION

Use this variation only when the division name and/or brand is clearly established. The use of this logo is granted for use only to MACK Companies marketing professionals.

Page 57: Mack companies branding guide (5) (1)

One of the first divisions to have an individual logo designed, MACK Construction’s logo was built with growth and integrity in mind. As one of the largest divisions

within MACK Companies, MACK Construction brings great growth opportunities. This growth opportunity is represented in the ascending pillars that meet in the

center of the standard MACK Companies ‘M’. The choice to use a larger font for the ‘M’ found in this logo came from a desire to demonstrate the integrity under which

MACK Construction operates.

Logo Standard

Page 58: Mack companies branding guide (5) (1)

MACKCONSTRUCTION

16800 Oak Park Ave.Tinley Park, IL 60477

T 800.580.6499F 800.580.6409

mackconstructioncorp.com

mackconstructioncorp.com

MACK Construction letterhead paper should be used for correspondence representing the division.

Stationary

HENRY HILL Principal

MACKCONSTRUCTIONCORP.COM

6820 Centennial DriveTinley Park, Illinois 60477

office: 800 580 6499fax: 800 580 6409cell: 312 698 8877

[email protected]

CONSTRUCTION

Brett TruckenbrodtProperty Manager

6820 Centennial DriveTinley Park, IL. 60477

direct: (708) 205-8363fax: (708) [email protected]

EQUAL HOUSING OPPORTUNITYrentmack.com

Nick FilettiIT MANAGER

6820 Centennial DriveTinley Park, IL. 60477office: (708) 532-9243 x52cell: (708) [email protected]

MACK COMPANIES

ESTATESMACK

Fermin SaucedoRealtor

6820 Centennial DriveTinley Park, IL 60477

office: (708) 532-9243direct: (708) 000-000email: [email protected]

mackestates.com

COMMERCIAL

CmMACK

ROB COCOCommercial Development

office: 800 000 0000fax: 800 000 0000

cell: 855 000 0000

[email protected]

MACKCOMPANIES.COM

6820 Centennial DriveTinley Park, Illinois 60477

MACKLANDSCAPE

MIKE LAWLERLandscape Supervisor

15285 State StreetSouth Holland, IL 60473Office: 855 555 1111Direct: 855 555 [email protected]

Page 59: Mack companies branding guide (5) (1)

Correspondence Standards

Text Standards

Text Color: Black

Text: Avenir Next Regular

Font Size: 12 point

Margins: 1 inch (top, bottom, left, right)

Letter date: Write out the month, day and year two inches from the top of the page.

Inside address: begins one inch below the date. It should be left justified.

Salutation: Use the same name as the inside address, including the personal title.

Sender’s Information: Name and Title should fall at the end of the letter below the available signature space.

Writing Standards

When writing a business letter, be careful to remember that conciseness is very important. In the first paragraph, consider a friendly opening and then a statement of the main point. The next paragraph should begin justifying the importance of the main point. In the next few paragraphs, continue justification with background information and supporting details. The closing paragraph should restate the purpose of the letter and, in some cases, request some type of action.

Page 60: Mack companies branding guide (5) (1)

E-mail SignatureFull NameTitle MACK Construction a division of MACK Companies

Phone: 555-555-5555Fax: 555-555-5555Email: [email protected]

mackconstructioncorp.com

Confidentiality Notice: This message and any attachments may contain confidential and privileged information that is protected by law. The information contained herein is transmitted for the sole use of the intended recipient(s). If you are not the intended recipient or designated agent of the recipient of such information, you are hereby notified that any use, dissemination, copying or retention of this e-mail or the information contained herein is strictly prohibited and may subject you to penalties under federal and/or state law. If you received this e-mail in error, please notify the sender immediately and permanently delete this e-mail. We may monitor e-mail to and from our network.

E-mail signatures should be

standard with Verdana, Size 12

font, Black font

confidentiality notices should be standard with Verdana, Size 8

font, Black font

Page 61: Mack companies branding guide (5) (1)

E-mail Standards

The MACK Construction standard e-mail signature is applied to all e-mails to ensure a consistent brand image. This e-mail signature should be used when a team

member is representing the MACK Construction division. Edits should not be made to the e-mail signature standards. Signatures should not include logos, colored fonts

or quotes. E-mails are intended for business correspondence and all company policies regarding appropriate topics and language should be maintained in the

subject line, text and signature of company e-mails. Disclosure Statements have been selected specific for each division and are mandatory in company e-mails.

Page 62: Mack companies branding guide (5) (1)

About RentMACK

The leasing and property management division of Chicago’s MACK Companies, RentMACK provides residents within the Chicago-land community with affordable, redeveloped rental housing. With a portfolio of over 1,200 homes and growing, RentMACK serves nearly 3,600 rental occupants all of whom are granted ownership options for the homes they reside in. RentMACK provides residents with 24/7 on-call maintenance services, online payment options and an open line of communication with leasing and management.

Page 63: Mack companies branding guide (5) (1)

MACK COMPANIESa division of

Purpose‘Raising the Quality of Life’

DescriptionThe residential leasing and property management division of MACK Companies, RentMACK provides residents within the Chicago-land community with affordable, redeveloped rental homes and quality

management services.

Mission StatementThe mission of all RentMACK professionals is to provide our current and

prospective residents with the highest quality rental and ownership opportunities in redeveloped homes located in desirable communities.

RentMACK

MACKrent

Page 64: Mack companies branding guide (5) (1)

Average Age:

23-50

Buying Experience:

RentMACK prospective and current residents are experienced renters but often first time single-family rent-to-own renters. The realtors we partner with are experienced professionals with rental experience.

Gender:

50% Male50% Female

Audience:

Prospective residents are individuals, typically a 4 person household, that seek affordable, quality rental homes in growing communities outside Chicago. Prospective residents require specialized attention in locating a home that meets their personal needs and are often concerned with location specifics; school districts, and local crime rates as well as management services.

RentMACK residents are individuals and households that currently reside in a RentMACK apartment or home. These rent-ers seek responsive communication from the management and service departments. Residents are concerned primarily with financial and living conveniences, their local community and attentiveness to their current rental.

Prospective Residents

Residents

Target Market

Page 65: Mack companies branding guide (5) (1)

Buyer Profile

Age: 23-45 Location: Chicago-land areaMartial Status: Married/Divorced Household Income: $50,000 - $125,000

Values:

FamilyK -12 education/schoolsCareerSocial Prosperity Religious Philosophies

Hobbies/Interests

Community sports/activitiesFamily/social gatheringsVolunteer workMidwest travel

Audience:

Realtors are experienced real estate professionals in the south Chicago-land suburbs with a large client base of prospec-tive renters and homeowners. Realtors seek partnerships with trustworthily and communicative professionals that are attentive to their client’s needs. Realtors are driven by partnerships and deals that benefit them financially and professionally.

Realtors

Page 66: Mack companies branding guide (5) (1)

Approved Variations

The use of the divisional logo should always be accompanied by the standard ‘division of’ image.

MACK COMPANIESa division of

MACKrent

MACKrent

MACKrentUse this variation only when the division name and/or brand is clearly established. The use of this logo is granted for use only to MACK Companies marketing professionals.

Page 67: Mack companies branding guide (5) (1)

As a representative of the leasing and management division within MACK Companies, the RentMACK logo was illustrated to embody the confidence

and pride found in RentMACK’s residential services. Although similar to the standard ‘M’ found at the center of all divisional logos, the ‘m’ written in lowercase is

an implied service to the larger MACK Companies organization. When displayed in full color on a white background, the left side of the ‘m’ in this logo shows a

lowercase ‘r’ representative of the divisions’ residential services.

Logo Standard

Page 68: Mack companies branding guide (5) (1)

Managing Broker

Oak Park Avenue Realty, LTD. is the managing broker responsible for all commercial and residential leasing and management services provided by RentMACK and MACK Commercial. Oak Park Avenue Realty, LTD. is also the purchasing and selling broker for MACK Estates. It is required by law that all business correspondence and advertising for residential and commercial leasing, selling and management clearly identify the name of the managing broker of that business. It is company policy that all e-mails, letterheads, business cards, promotional material and advertisement for RentMACK, MACK Commercial and MACK Estates have the managing broker listed with the division name and information.

RentMACK is a division of MACK Companies. It is managed and brokered by Oak Park Avenue Realty, LTD.

Page 69: Mack companies branding guide (5) (1)

MACKrent

mackcompanies.com

ESTATESMACK

Great pets deserve quality homes - so do you.

MACK EstatesRentMACK

RentMACK and MACK Estates, the residential divisions within MACK

Companies provide the south suburban Chicagoland area with

quality rental and estate homes. All MACK homes are redeveloped to

new construction standards complete with modern finishes.

Every RentMACK home is pet friendly and all of our homes have yards your

furry friends will love!

Tinley ParkMokena

HomewoodFrankfort

Country Club HillsMatteson

MidlothianEvergreen ParkSouth Holland

Oak LawnBerwyn

Blue IslandCalumet CityBolingbrookHomer Glen

LansingOak Forest

MACK COMPANIES

Raising the quality of life...

708-532-9243a division of

managed and brokered byOak Park Avenue Realty, LTD.

OAK PARK AVENUEREALTY LTD.

this logo can be used to identify the RentMACK division’s managing broker. This is the standard logo that will be used on all OPAR documents

this is the preferred form for identifying

RentMACK’s managing broker. It is subtile and does not pull from the

‘division of’ image

Page 70: Mack companies branding guide (5) (1)

MACKrent

managed and brokered by Oak Park Avenue Realty, LTD.

a division of MACK COMPANIES

MACKINVESTMENTS

MACKCONSTRUCTION

MACKrentESTATESMACK

COMMERCIAL

CmMACK

MACKLANDSCAPE

INVESTMENTS CONSTRUCTION RENTALS ESTATES COMMERCIAL LANDSCAPEmackcompanies.com

6800 Centennial DriveTinley Park, IL 60477

708.532.9243

rentmack.com

Stationary

MACKrent

managed and brokered by Oak Park Avenue Realty, LTD.

Brett TruckenbrodtProperty Manager

6800 Centennial DriveTinley Park, IL 60477

Office: 708.532.9243Cell: 708.205.8363

[email protected]

rentmack.com

a RentMACK consultant

Rent MACK letterhead paper should be used for correspondence representing the division.

Page 71: Mack companies branding guide (5) (1)

Correspondence Standards

Text Standards

Text Color: Black

Text: Avenir Next Regular

Font Size: 12 point

Margins: 1 inch (top, bottom, left, right)

Letter date: Write out the month, day and year two inches from the top of the page.

Inside address: begins one inch below the date. It should be left justified.

Salutation: Use the same name as the inside address, including the personal title.

Sender’s Information: Name and Title should fall at the end of the letter below the available signature space.

Writing Standards

When writing a business letter, be careful to remember that conciseness is very important. In the first paragraph, consider a friendly opening and then a statement of the main point. The next paragraph should begin justifying the importance of the main point. In the next few paragraphs, continue justification with background information and supporting details. The closing paragraph should restate the purpose of the letter and, in some cases, request some type of action.

Page 72: Mack companies branding guide (5) (1)

E-mail SignatureFull NameTitle RentMACK a division of MACK Companies

Phone: 555-555-5555Fax: 555-555-5555Email: [email protected]

rentmack.com

RentMACK is managed and brokered by Oak Park Avenue Realty, LTD. CONFIDENTIALITY: This e-mail message and any attachments are confiden-tial and may be privileged. E-mails sent or received shall neither constitute acceptance of conducting transactions via electronic means nor create a binding contract until and unless a written contract is signed by the parties. RentMACK conducts business in accordance with the Federal Fair Hous-ing Law (Fair Housing Amendments Act of 1988). It is illegal to discriminate against any person because of race, color, religion, sex, handicap, familial status, or national origin.[Date] RentMACK, 6820 Centennial Dr. Tinley Park, IL 60477

E-mail signatures should be

standard with Verdana, Size 12

font, Black font

confidentiality notices should be standard with Verdana, Size 8

font, Black font

Page 73: Mack companies branding guide (5) (1)

E-mail Standards

The RentMACK standard e-mail signature is applied to all e-mails to ensure a consistent brand image. This e-mail signature should be used when a team

member is representing the RentMACK division. Edits should not be made to the e-mail signature standards. Signatures should not include logos,

colored fonts or quotes . E-mails are intended for business correspondence and all company policies regarding appropriate topics and language should be maintained

in the subject line, text and signature of company e-mails. Disclosure Statements have been selected specific for each division and are mandatory in company e-mails.

Page 74: Mack companies branding guide (5) (1)

Purpose‘Raising the Quality of Life’

DescriptionA division of the MACK Companies, MACK Estates offers quality new construction and redeveloped homes to the Chicago-land community.

Mission StatementOur MACK Estates mission centers on exceeding ownership value and expectations through the timely delivery of low maintenance, beautifully designed homes with modern finishes.

MACK Companies

MACK COMPANIESa division of

ESTATESMACK

Page 75: Mack companies branding guide (5) (1)

About MACK Estates

A division of the MACK Companies organization, MACK Estates offers quality new construction and redeveloped homes to the Chicago-land community. MACK

Estates homes are built with owners in mind by professionals with over 30 years of experience in new home construction. With homes from 1,400 sqft to estates with

over 9,000 sqft MACK Estates provides a wide range of homes for both first time and move-up buyers. Every MACK Estates home has been hand selected and un-

dergone a rigorous redevelopment process to ensure a piece of mind for its owners. MACK Estates proudly provides homeowners with estates that exceed ownership

value and expectations.

Page 76: Mack companies branding guide (5) (1)

Average Age:

29-59

Buying Experience:

Generally MACK Estates clients will fall into one of 2 categories; lower priced, smaller MACK Estate homes tend to be purchased by first time home buyers while larger, high priced homes are typically a ‘move up’ purchase.

Gender:

40% Male60% Female

Audience:

Redevelopment home buyers are individuals/households that seek like-new construction homes in a price range below new home construction costs. Location, price and the finishes of a home drive redevelopment home buyers.

New construction home buyers are individuals/households who seek modern design, energy efficacies, finishes, size and customized layouts. These buyers often chose the above mentioned before location. They look for experience and reputation among the contracted home builders they choose.

Redevelopment Home Buyer

New Construction Home Buyer

Target Market

Page 77: Mack companies branding guide (5) (1)

Buyer Profile

Age: 29-59

Location: Chicago-land (Metra and South)Martial Status: Married/Divorced 4-6 occupants

Household Income: $90,000 - $200,000+

Values:

OwnershipFinancial StabilityCareerFamilyMaterial Possessions

Hobbies/Interests

Interests: Decorating Entertaining Cooking Chicago Sports Community Activities/child sports Shopping

Page 78: Mack companies branding guide (5) (1)

Approved Variations

ESTATESMACK

The use of the divisional logo should always be accompanied by the standard ‘division of’ image.

MACK COMPANIESa division of

ESTATESMACK

ESTATESMACK

Use this variation only when the division name and/or brand is clearly established. The use of this logo is granted for use only to MACK Companies marketing professionals.

Page 79: Mack companies branding guide (5) (1)

The MACK Estates logo was designed to represent value and aesthetic design. The circle or ‘seal’ shape of the logo is a tribute to the MACK Companies dedication to

construction quality while the large ‘M’ in the center supports that pledge to quality. Symbolic of the estates name, the ‘E’ was placed in the foreground of the image, in a script font. The detail in this script communicates to MACK Estates audiences the

attention granted to the selection, renovation and new construction design of all estate homes.

Logo Standard

Page 80: Mack companies branding guide (5) (1)

Managing Broker

Oak Park Avenue Realty, LTD. is the managing broker responsible for all commercial and residential leasing and management services provided by RentMACK and MACK Commercial. Oak Park Avenue Realty, LTD. is also the purchasing and selling broker for MACK Estates. It is required by law that all business correspondence and advertising for residential and commercial leasing, selling and management clearly identify the name of the managing broker of that business. It is company policy that all e-mails, letterheads, business cards, promotional material and advertisement for RentMACK, MACK Commercial and MACK Estates have the managing broker listed with the division name and information.

MACK Estates is a division of MACK Companies. It is brokered by Oak Park Avenue Realty, LTD.

Page 81: Mack companies branding guide (5) (1)

MACKrent

mackcompanies.com

ESTATESMACK

Great pets deserve quality homes - so do you.

MACK EstatesRentMACK

RentMACK and MACK Estates, the residential divisions within MACK

Companies provide the south suburban Chicagoland area with

quality rental and estate homes. All MACK homes are redeveloped to

new construction standards complete with modern finishes.

Every RentMACK home is pet friendly and all of our homes have yards your

furry friends will love!

Tinley ParkMokena

HomewoodFrankfort

Country Club HillsMatteson

MidlothianEvergreen ParkSouth Holland

Oak LawnBerwyn

Blue IslandCalumet CityBolingbrookHomer Glen

LansingOak Forest

MACK COMPANIES

Raising the quality of life...

708-532-9243a division of

managed and brokered byOak Park Avenue Realty, LTD.

OAK PARK AVENUEREALTY LTD.

this logo can be used to identify the MACK Estates division’s managing broker. This is the standard logo that will be used on all OPAR documents

this is the preferred form for identifying

MACK Estates’ managing broker. It is

subtile and does not pull from the ‘division

of’ image

Page 82: Mack companies branding guide (5) (1)

ESTATESMACK

6820 Centennial Drive Tinley Park, IL 60477

mackestates.com708.532.9243MACK Estates

a division of MACK COMPANIES

MACKINVESTMENTS

MACKCONSTRUCTION

MACKrentESTATESMACK

COMMERCIAL

CmMACK

MACKLANDSCAPE

INVESTMENTS CONSTRUCTION RENTALS ESTATES COMMERCIAL LANDSCAPEmackcompanies.com

brokered by Oak Park Avenue Realty, LTD.

Stationary

HENRY HILL Principal

MACKCONSTRUCTIONCORP.COM

6820 Centennial DriveTinley Park, Illinois 60477

office: 800 580 6499fax: 800 580 6409cell: 312 698 8877

[email protected]

CONSTRUCTION

Brett TruckenbrodtProperty Manager

6820 Centennial DriveTinley Park, IL. 60477

direct: (708) 205-8363fax: (708) [email protected]

EQUAL HOUSING OPPORTUNITYrentmack.com

Nick FilettiIT MANAGER

6820 Centennial DriveTinley Park, IL. 60477office: (708) 532-9243 x52cell: (708) [email protected]

MACK COMPANIES

ESTATESMACK

Fermin SaucedoRealtor

6820 Centennial DriveTinley Park, IL 60477

office: (708) 532-9243direct: (708) 000-000email: [email protected]

mackestates.com

COMMERCIAL

CmMACK

ROB COCOCommercial Development

office: 800 000 0000fax: 800 000 0000

cell: 855 000 0000

[email protected]

MACKCOMPANIES.COM

6820 Centennial DriveTinley Park, Illinois 60477

MACKLANDSCAPE

MIKE LAWLERLandscape Supervisor

15285 State StreetSouth Holland, IL 60473Office: 855 555 1111Direct: 855 555 [email protected]

MACK Estates letterhead paper should be used for correspondence representing the division.

Page 83: Mack companies branding guide (5) (1)

Correspondence Standards

Text Standards

Text Color: Black

Text: Avenir Next Regular

Font Size: 12 point

Margins: 1 inch (top, bottom, left, right)

Letter date: Write out the month, day and year two inches from the top of the page.

Inside address: begins one inch below the date. It should be left justified.

Salutation: Use the same name as the inside address, including the personal title.

Sender’s Information: Name and Title should fall at the end of the letter below the available signature space.

Writing Standards

When writing a business letter, be careful to remember that conciseness is very important. In the first paragraph, consider a friendly opening and then a statement of the main point. The next paragraph should begin justifying the importance of the main point. In the next few paragraphs, continue justification with background information and supporting details. The closing paragraph should restate the purpose of the letter and, in some cases, request some type of action.

Page 84: Mack companies branding guide (5) (1)

E-mail SignatureFull NameTitle MACK Estates a division of MACK Companies

Phone: 555-555-5555Fax: 555-555-5555Email: [email protected]

mackestates.com

MACK Estates is brokered by Oak Park Avenue Realty, LTD. CONFIDENTIALITY: This e-mail message and any attachments are confidential and may be privileged. E-mails sent or received shall neither constitute acceptance of conducting transactions via electronic means nor create a binding contract until and unless a written contract is signed by the parties. MACK Estates conducts business in accordance with the Federal Fair Housing Law (Fair Housing Amendments Act of 1988). It is illegal to discriminate against any person because of race, color, religion, sex, handicap, familial status, or national origin.[Date] MACK Estates, 6820 Centennial Dr. Tinley Park, IL 60477

E-mail signatures should be

standard with Verdana, Size 12

font, Black font

confidentiality notices should be standard with Verdana, Size 8

font, Black font

Page 85: Mack companies branding guide (5) (1)

E-mail Standards

The MACK Estates e-mail signature is applied to all e-mails to ensure a consistent brand image. This e-mail signature should be used when a team member is

representing the MACK Estates division. Edits should not be made to the e-mail signature standards. Signatures should not include logos, colored fonts or quotes.

E-mails are intended for business correspondence and all company policies regarding appropriate topics and language should be maintained in the subject line,

text and signature of company e-mails. Disclosure Statements have been selected specific for each division and are mandatory in company e-mails.

Page 86: Mack companies branding guide (5) (1)

About MACK Commercial

The commercial leasing division of MACK Companies, MACK Commercial provides quality industrial, office and retail commercial spaces to Chicago-land’s large and small business communities. Founded by James ‘MACK’ McClelland, MACK Commercial is lead by an expert with over 40 years of commercial brokerage and leasing experience. MACK Commercial gives business owners opportunities to expand in high quality, build to suit commercial spaces in locations optimal for high traffic volume.

Page 87: Mack companies branding guide (5) (1)

MACK COMPANIESa division of

Purpose‘Raising the Quality of Life’

DescriptionThe commercial leasing division of MACK Companies, MACK Commercial

provides quality industrial, office and retail commercial spaces to Chicago-land’s large and small business communities.

Mission StatementAt MACK Commercial, our mission is simple; give business owners the

opportunity to expand their businesses in high quality, build to suit commercial spaces in locations optimal for high traffic volume.

MACK Commercial

COMMERCIAL

CmMACK

Page 88: Mack companies branding guide (5) (1)

Average Age:

30-55

Buying Experience:A majority of all MACK Commercial clients are experienced commercial lease holders that have an understanding of what they seek in a location, lease and commercial management company.

Gender:

70% Male30% Female

Audience:

Small business owners are individuals/groups that operate local south Chicago-land businesses. These clients are often seeking space for first time or expansion locations for their business. They value lease terms, rental and CAM fees along with local permit acquisition hurdles and customer traffic/accessibility to the commercial space.

Often referred to as ‘big box’ or anchor tenants, large organizations seeking commercial space are concerned with traffic and visibility of the space location as well as local area demographics like; household income, population and demand/need of services.

Small Business Owners

Large Organizations

Target Market

Page 89: Mack companies branding guide (5) (1)

Audience:

Franchisees are individuals/organizations that have been granted the right to sell goods or services or to take part in an activity which a larger organization controls. Individuals making commercial space decisions for franchisees seek locations with high traffic volume and visibility as well as local area demographics. Often these tenants are concerned with negotiating lease terms, rental and CAM fees as well as build out assistance.

Franchisee

Page 90: Mack companies branding guide (5) (1)

Approved Variations

MACK COMPANIESa division of

COMMERCIAL

CmMACK

The use of the division logo should always be accompanied by the standard ‘division of’ image.

COMMERCIALCm MACK

COMMERCIAL

CmMACK

Use this variation only when the division name and/or brand is clearly established. The use of this logo is granted for use only to MACK Companies marketing professionals.

Page 91: Mack companies branding guide (5) (1)

The MACK Commercial logo was strategically illustrated with simple and clean lines to embody an adaptive look that communicates the division’s ability to provide a

space ideal for any business. The lack of border or outline echoes that message of adaptation and the division’s ability to provide custom, build to suit commercial

spaces. Although similar to the standard ‘M’ found at the center of all divisional logos, the ‘m’ written in lowercase is an implied service to the larger MACK Companies

organization while the lower case ‘c’ mimics the widely used city of Chicago ‘c’.

Logo Standard

Page 92: Mack companies branding guide (5) (1)

Managing Broker

Oak Park Avenue Realty, LTD. is the managing broker responsible for all commercial and residential leasing and management services provided by RentMACK and MACK Commercial. Oak Park Avenue Realty, LTD. is also the purchasing and selling broker for MACK Estates. It is required by law that all business correspondence and advertising for residential and commercial leasing, selling and management clearly identify the name of the managing broker of that business. It is company policy that all e-mails, letterheads, business cards, promotional material and advertisement for RentMACK, MACK Commercial and MACK Estates have the managing broker listed with the division name and information.

MACK Commercial is a division of MACK Companies. It is managed and brokered by Oak Park Avenue Realty, LTD.

Page 93: Mack companies branding guide (5) (1)

COMING SOON!

The Sugar Rush Bakery & Cafe

COMMERCIALCm MACKMACK COMPANIESa division of

mackcommercial.commanaged and broker by Oak Park Avenue Realty, LTD.

OAK PARK AVENUEREALTY LTD.

this is the preferred form for identifying MACK Commercial’s managing broker. It is subtile and does not pull from the ‘division of’ image

this logo can be used to identify the MACK

Commercial division’s managing broker. This

is the standard logo that will be used on all

OPAR documents

Page 94: Mack companies branding guide (5) (1)

6820 Centennial DriveTinley Park, IL 60477

708.532.9243

mackcommercial.com

MACK Commercial

COMMERCIAL

CmMACK

a division of MACK COMPANIES

MACKINVESTMENTS

MACKCONSTRUCTION

MACKrentESTATESMACK

COMMERCIAL

CmMACK

MACKLANDSCAPE

INVESTMENTS CONSTRUCTION RENTALS ESTATES COMMERCIAL LANDSCAPEmackcompanies.com

managed and brokered by Oak Park Avenue Realty, LTD.

COMMERCIAL

CmMACK

6820 Centennial DriveTinley Park, IL 60477

mackcommercial.com

MACK Commerciala division of MACK Companies

managed and brokered by Oak Park Avenue

Realty, LTD.

Stationary

HENRY HILL Principal

MACKCONSTRUCTIONCORP.COM

6820 Centennial DriveTinley Park, Illinois 60477

office: 800 580 6499fax: 800 580 6409cell: 312 698 8877

[email protected]

CONSTRUCTION

Brett TruckenbrodtProperty Manager

6820 Centennial DriveTinley Park, IL. 60477

direct: (708) 205-8363fax: (708) [email protected]

EQUAL HOUSING OPPORTUNITYrentmack.com

Nick FilettiIT MANAGER

6820 Centennial DriveTinley Park, IL. 60477office: (708) 532-9243 x52cell: (708) [email protected]

MACK COMPANIES

ESTATESMACK

Fermin SaucedoRealtor

6820 Centennial DriveTinley Park, IL 60477

office: (708) 532-9243direct: (708) 000-000email: [email protected]

mackestates.com

COMMERCIAL

CmMACK

ROB COCOCommercial Development

office: 800 000 0000fax: 800 000 0000

cell: 855 000 0000

[email protected]

MACKCOMPANIES.COM

6820 Centennial DriveTinley Park, Illinois 60477

MACKLANDSCAPE

MIKE LAWLERLandscape Supervisor

15285 State StreetSouth Holland, IL 60473Office: 855 555 1111Direct: 855 555 [email protected]

MACK Commercial letterhead paper should be used for correspondence representing the division.

Page 95: Mack companies branding guide (5) (1)

Corespondance Standards

Text Standards

Text Color: Black

Text: Avenir Next Regular

Font Size: 12 point

Margins: 1 inch (top, bottom, left, right)

Letter date: Write out the month, day and year two inches from the top of the page.

Inside address: begins one inch below the date. It should be left justified.

Salutation: Use the same name as the inside address, including the personal title.

Sender’s Information: Name and Title should fall at the end of the letter below the available signature space.

Writing Standards

When writing a business letter, be careful to remember that conciseness is very important. In the first paragraph, consider a friendly opening and then a statement of the main point. The next paragraph should begin justifying the importance of the main point. In the next few paragraphs, continue justification with background information and supporting details. The closing paragraph should restate the purpose of the letter and, in some cases, request some type of action.

Page 96: Mack companies branding guide (5) (1)

E-mail SignatureFull NameTitle MACK Commercial a division of MACK Companies

Phone: 555-555-5555Fax: 555-555-5555Email: [email protected]

mackcommercial.com

MACK Commercial is managed and brokered by Oak Park Avenue Realty, LTD. CONFIDENTIALITY: This e-mail message and any attachments are confidential and may be privileged. E-mails sent or received shall neither constitute acceptance of conducting transactions via electronic means nor create a binding contract until and unless a written contract is signed by the parties. [Date] MACK Commercial, 6820 Centennial Dr. Tinley Park, IL 60477

E-mail signatures should be

standard with Verdana, Size 12

font, Black font

confidentiality notices should be standard with Verdana, Size 8

font, Black font

Page 97: Mack companies branding guide (5) (1)

E-mail Standards

The MACK Commercial standard e-mail signature is applied to all e-mails to ensure a consistent brand image. This e-mail signature should be used when a team

member is representing the MACK Commercial division. Edits should not be made to the e-mail signature standards. Signatures should not include logos,

colored fonts or quotes . E-mails are intended for business correspondence and all company policies regarding appropriate topics and language should be maintained

in the subject line, text and signature of company e-mails. Disclosure Statements have been selected specific for each division and are mandatory in company e-mails.

Page 98: Mack companies branding guide (5) (1)

Purpose‘Raising the Quality of Life’

DescriptionThe landscaping and design division of MACK Companies, MACK Landscaping provides renters, homeowners and businesses in Chicago with full-service outdoor design and maintenance services year-round.

Mission StatementAt MACK Landscaping we make it our mission to bring creativity, innovation and efficiency to all projects while keeping true to the budget and vision of the clients we serve.

MACK Landscape

MACK COMPANIESa division of

MACKLANDSCAPE

Page 99: Mack companies branding guide (5) (1)

About MACK Landscape

The landscaping and design division of MACK Companies, MACK Landscape provides renters, homeowners and businesses in Chicago with full-service outdoor

design and maintenance services year-round. The MACK Landscape team consists of season experts with years of experience in multi-family, commercial and residential

real estate. Currently serving over 1,300 homes in the Chicago-land area and 5 commercial locations, MACK Landscape has a network of people, machinery and

equipment that enable them to accomplish any maintenance and landscaping project.

Page 100: Mack companies branding guide (5) (1)

Average Age:

25-75

Buying Experience:

MACK Landscape renters, home owners and business owners are often experienced with landscape services. They make service commitments with exact landscape needs in mind.

Gender:

50% Male50% Female

Audience:

Renters are individuals and families that reside in a single-family rental homes that require landscape maintenance and upkeep. A majority of renters using MACK Landscape services will be RentMACK residents. These renters are concerned with service pricing and convenience.

Home owners are individuals and families that own in a mid-level and estate homes in the south Chicago-land suburbs. These home owners seek services that include landscape maintenance and upkeep as well as larger scale custom projects for their home. Home owners seek experienced, skilled and reliable landscape services.

Renters

Home Owners

Target Market

Page 101: Mack companies branding guide (5) (1)

Buyer Profile

Age: 23-45 Location: Chicago-land areaHousehold Income: $50,000 - $500,000+

Audience:

Business owners are individuals and organizations that operate large and small businesses in and around the south suburb Chicago-land area. These business owners require year-round landscape maintenance and upkeep services. They may also commission services for custom, larger scale projects. Business owners are most concerned with price and reliability of landscape service providers.

Business Owners

Page 102: Mack companies branding guide (5) (1)

Approved Variations

MACKLANDSCAPE

The use of the division logo should always be accompanied by the standard ‘division of’ image.

MACK COMPANIESa division of

MACKLANDSCAPE

MACKLANDSCAPE

Use this variation only when the division name and/or brand is clearly established. The use of this logo is granted for use only to MACK Companies marketing professionals.

Page 103: Mack companies branding guide (5) (1)

Logo Standard

The MACK Landscape logo was designed with promise and growth in mind. The ‘M’ found in the center of the image is representative of MACK Companies business standards and values. As a year-round, full service landscape provider, the ‘M’ in the

MACK Landscape logo is filled with the image of leaves. A third leaf is seen sprouting from the center-top of the MACK Companies ‘M’ as a tribute to the

division’s continued dedication to grow individually as well as support the collective MACK Companies divisions as they succeed and grow.

Page 104: Mack companies branding guide (5) (1)

a division of MACK COMPANIES

MACKINVESTMENTS

MACKCONSTRUCTION

MACKrentESTATESMACK

COMMERCIAL

CmMACK

MACKLANDSCAPE

INVESTMENTS CONSTRUCTION RENTALS ESTATES COMMERCIAL LANDSCAPEmackcompanies.com

MACKLANDSCAPE

15285 State Street South Holland, IL 60473 708.893.0228 mack-landscape.com

Stationary

Chad WilkinsDirector of Landscape

15285 State Street South Holland, IL 60473

Office: [email protected]

MACKLANDSCAPE

mack-landscape.com

a MACK Landscape consultant

MACK Landscape letterhead paper should be used for correspondence representing the division.

Page 105: Mack companies branding guide (5) (1)

Correspondence Standards

Text Standards

Text Color: Black

Text: Avenir Next Regular

Font Size: 12 point

Margins: 1 inch (top, bottom, left, right)

Letter date: Write out the month, day and year two inches from the top of the page.

Inside address: begins one inch below the date. It should be left justified.

Salutation: Use the same name as the inside address, including the personal title.

Sender’s Information: Name and Title should fall at the end of the letter below the available signature space.

Writing Standards

When writing a business letter, be careful to remember that conciseness is very important. In the first paragraph, consider a friendly opening and then a statement of the main point. The next paragraph should begin justifying the importance of the main point. In the next few paragraphs, continue justification with background information and supporting details. The closing paragraph should restate the purpose of the letter and, in some cases, request some type of action.

Page 106: Mack companies branding guide (5) (1)

Full NameTitle MACK Landscapea division of MACK Companies

Phone: 555-555-5555Fax: 555-555-5555Email: [email protected]

mack-landscape.com

E-mail Signature

Confidentiality Notice: This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. (Date) MACK Landscape, 6820 Centennial Drive, Tinley Park, IL 60477

E-mail signatures should be

standard with Verdana, Size 12

font, Black font

confidentiality notices should be standard with Verdana, Size 8

font, Black font

Page 107: Mack companies branding guide (5) (1)

E-mail Standards

The MACK Landscape standard e-mail signature is applied to all e-mails to ensure a consistent brand image. This e-mail signature should be used when a team

member is representing the MACK Landscape division. Edits should not be made to the e-mail signature standards. Signatures should not include logos,

colored fonts or quotes . E-mails are intended for business correspondence and all company policies regarding appropriate topics and language should be maintained

in the subject line, text and signature of company e-mails. Disclosure Statements have been selected specific for each division and are mandatory in company e-mails.