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Company Summary By Carolina Rondon

Branding Companies: Landor Associates Case Study

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Page 1: Branding Companies: Landor Associates Case Study

Company Summary By Carolina Rondon

Page 2: Branding Companies: Landor Associates Case Study

“Products are made in a

factory, but brands are created

in the mind.”- Walter Landor

Page 3: Branding Companies: Landor Associates Case Study

About Landor Associates

Leading brand consultancy

with 28 offices in 22 countries.

Design and consulting

services to help create,

establish, brands from several

industries. The agency provides its customers with

brand value research and

analysis

Page 4: Branding Companies: Landor Associates Case Study

The legacy

Page 5: Branding Companies: Landor Associates Case Study

Landor today

700 employees

$29.2 millions in sales

22 industries

Page 6: Branding Companies: Landor Associates Case Study

1940 1950 1960 1970

198019902000s2010s

Clients

Page 7: Branding Companies: Landor Associates Case Study

Key Personnel

Lois Jacobs Allen Adamson Henry Chan chief executive officer chairman of the NAregion president of greater China region

Page 8: Branding Companies: Landor Associates Case Study

Capabilities

Brand purpose & sustainability

Research & insights

Brand strategy & positioning

Brand experience

Digital & social media

Identity & design

Naming & verbal branding

Page 9: Branding Companies: Landor Associates Case Study

Distinctness

Page 10: Branding Companies: Landor Associates Case Study

Distinctness

Page 11: Branding Companies: Landor Associates Case Study

Website

Page 12: Branding Companies: Landor Associates Case Study

Should you hire Landor?

Few on the industry of advertising can deny the influence of Landor

Associates. Landor offers innovative solutions to great brands around

the world. Although there are some particular weaknesses such as a

possible overwhelming website and lack of social responsibility

programs, Landor possesses a strong and appealing branding image

to numerous clients and prospects from industries such as health,

finance, food, government, and tourism.

Founder Walter Landor’s vision of a groundbreaking company

concentrated in brands performance possibly surpassed his original

expectations. The reason to affirm this is because Landor Associates

International is certainly a suitable option to take in consideration

when a company desires to reach its strongest branding momentum.

Page 13: Branding Companies: Landor Associates Case Study

Thank you!