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C H R I S TO P H C . C E M P E R
RECOVER – PROTECT – BUILD
Christoph C. Cemper
ABOUTCHRISTOPH C. CEMPER
SEO
Founder of
LinkResearchTools
Creator of Link Detox
ABOUT
• 20 SEO Tools in one suite
• Domain & Link Analysis
• Competitive Research
• Link Audits
• Penalty Recovery
• Website Relaunch Support
ABOUT
• 4 SEO Tools
ONLY for Penalties
• Link Detox
• Link Detox Screener
• Competitive Link Detox
• Link Detox Boost
RANKINGS.
RESULTS.
GOOD SEO
NO BIG DEAL THAT
„Glory Terms“
Vanity Search
IF you don‘thavebrandrankings…
… you arereallyin troubleor wrong brand
MATTER
THIS
Matt Cutts, Head of Google Webspam TeamFighting SEO Spam since January 2000
BUT: ARE HAPPENING
The question is WHEN…
And WHO gets hit.
A 99% DROP IN TRAFFIC HURTS
A 99% DROP IN TRAFFIC HURTS
IF GOOGLE CALLS YOU „PURE SPAM“
EXPEDIA
TURKISH NEWSPAPER
• Been Spamming Onpage Keywords
• Manual Penalty by Google – Warning Shot
• Removed Spam
• Recovered
THOUSANDS OF VICTIMS…
Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impactingaround 0.3% of queries)
Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)
Penguin 5 (AKA Penguin 2.1) on October4, 2013 (impacting around 1% of queries)
Penguin 6 (AKA Penguin 3.0) on October17 (impacting around 1% of queries)
It‘s an automated Spam Fighter.
GOOGLE PENGUIN
Penguin hates
Low quality links
Over optimized anchor text
Keyword stuffing
Penguin likes
Natural links
Contextual thematic links
Diversified anchor textThis is unacceptable
A QUICK INTRODUCTION
IMPLEMENT
ONGOING Link Audit, Outreach, Disavow and Boost
WEEKLY!
PROTECT
Continuous monitoring Link Alerts
AUDIT OUTREACH, DISAVOWBOOST
AUDIT OUTREACH, DISAVOW BOOST
AUDIT OUTREACH, DISAVOW BOOST
AUDIT OUTREACH, DISAVOW BOOST
AUDIT OUTREACH, DISAVOW BOOST
AUDIT OUTREACH, DISAVOW BOOST
RECOVERY JOY – 300% INCREASE
http://www.linkresearchtools.com/case-studies/google-penguin-3-0-recovery/
Rick Lomas:
www.foldingbikeguide.co.uk
Marc Enzor:
www.geeks2you.net
www.elikarealestate.com/
Darryl Coombes
http://www.webseo.co.za/
Darryl Coombes
http://www.webseo.co.za/
Marc Kenigsberg
http://bitcoinchaser.com/
…
WHAT TOAVOID
HOW PENGUINPROBLEMS LOOK LIKE
OR SO
THIS MEANS...
…it is NOT
about
a single Risky Link
PENGUIN 3.0 NOT FINISHED YET
PAST: PRICE PER LINK!
Price per Link Price per Link
Price per Link Price per Link
Price per Link Price per Link
Price per Link per Link 11
Cent… COME ON!
NOW: RISK PER LINK!
How
Might
Your
Links
Harm
YOU?
Not indexed domains
Dangerous domains (Malware, Malicious or Virus)
Weak domains
Link networks
Article Directory Links
Spammy forums
Location problems
BAD
Buy Links
BAD
Free Directories
BAD
Forum/Blog Spamming
BAD
Link Swaps
1:1
Triangle
Link Wheels
BAD Automated Guest Blogging
„Guest Blogs“ that are paid links
STILL GOOD: Original Content + Authority Sites
BAD
Money Keyword Link Growth with
Widgets
Themes
Infographics
Common Backlinks
Link Juice Thief
Missing Links
Competitors strongestlinks with low risk
Other people are far more likely to link to your website if it offers great content, particularly if that content is unique.
Should I Buy Links To Improve Google Rankings?
SHORT ANSWER – NOT IF THEY LOOK LIKE PAID LINKS!
Problem is – Link Sellers Are Rarely Discreet
It's OK to ask for links -- if you do it the right way.
This is the most important thing to do, but it's also the hardest way to earn links
Press releases are still important, but they're more useful for spreading the word about something important your company did -- such as hiring a noted executive, releasing a new product or embarking on a charitable endeavor.
With some good PR follow up you can usually convert that into a ‘link’ and add some extra value to the piece they have written, so everyone wins.
SEO
SEO is not a one-shot process.
Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
Check for canonicalization issues – www and non-www domains. Decide which one you want to use and 301 redirect the other to it.
Diversity is the key to success for your website to be high scoring. Be different from what others do.
SEO IS NOT A ONE-SHOT PROCESS!!!
The search landscape changes daily, so expect to work on your optimization often.
EXPECT ALWAYS RUNNING PENGUIN ALGO
Penguin Still running
Maybe forever
Protect your site
Link Alerts
Link Detox
Weekly Disavows
Weekly Link Detox Boost
Give me Your Business Card
and I will give you a
FREE MONTH ACCESS TO LRT
=
A LOT
QUESTIONS?
CONTACT US
http://www.linkdetox.com
http://www.linkresearchtools.com
http://helpdesk.linkresearchtools.com
