LinkedIn - How to Knock Out Your Social Selling Competition with Dean DeLisle - Forward Progress - Social Jack

ForwardProgress.NET facebook.com/[email protected] @FwdProgressInc

LinkedIn - How to Knock Out Your Social Competition

SOCIAL SELLING 101


LinkedIn – How to KnockOut Your Social Competition

Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Trained and Coached over 95,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Relationship Marketing, Social Selling, Event Management and

Production, Web Seminars, eLearning, Lead Generation and Conversion Social Networking, Email Marketing

• Over Two Billion Dollars in Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead

• Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal, Accounting, Technology, Marketing Agencies, Coaching and Training, Higher Education and Channel Sales…



How to Engage with theGo-To-Webinar Interface

• Questions area in task bar• Type us a question so we know you understand• Ask us anything throughout the session


LinkedIn – How to KnockOut Your Social Competition Social Networks

Where Do You Stand Now?

YOU ARE

HERE



Social Media – Why?

• Reputation• Protection• Visibility• Referrals• Career• New Business



The Popularity of Social Networks• Cause

• Fear of Missing Out (FoMo)• Need Connection

• Effect• Facebook: Over 1.8B Members• LinkedIn: Over 350M Members• Twitter: Over 645M Active Users• Google+: Over 300M Active Users



Why Online Social Networks?• Interactive• People Respond Well• Builds Trust• Builds Community• Networking!• Viral Activity• Sharing



Social Competition

INTERNAL EXTERNAL



Social Network Efforts

Why do they often not work for organizations?

MINDSET!MINDSET!



The Competition of YOU

• “I don’t have enough time”• “I don’t know what my voice should be”• “I worry about negative comments• “I don’t know what to post”• “I’m worried about what people will think”



Social Networks We Already Know• Ourselves• Our Business• City/Country Clubs• Chambers• Industry Clubs• Organizations• Alumni• Charities• Religious/Health• LinkedIn Groups



How Many Contacts Do You Have That You Cannot See?

• That know YOU?• That trust YOU?• That have done business with YOU?• That would recommend YOU?

NO MORE JUST ONE TO

ONE!



The LinkedIn Network



Network Science

Node: Individual

Link: Connection between two nodes

Cluster: Several linked nodes

Hub: Large cluster, several clusters

Courtesy of US Army





Your Ideal Network – Best Relationships

1. What % of your business Volume do you get from the Top 5?2. What % of your business volume do you get from the Next Level?3. What % of your business volume do you get from the Outer Layer?



Network Hubs

Hub: Large Cluster or

group of cluster of network

connections.

You

Conferences

Colleagues

Charities

Clients

Partners

Associations



The Competition of Community• LinkedIn Has Over 350 Million Members

• Average user has 240 “Connections”

• One degree from over 35,000 “Trusted Connections”

• Two degrees from over 3,200,000 “Trusted Connections”

• 160 Million unique visitors a month

• 1 million new members added per week

• 17.8 million members belong to groups

• 1.2 million comments and posts to groups weekly

• 2 billion people searches annually

• 2 million companies have a company page

OVER 1,000 to 1

If we are not posting, someone always is!



Social Competition

INTERNAL EXTERNAL



#1 -Your Professional Profile• Complete Profile• Step One - Social Selling• Your First Conversation• Be Clear

• What will you for others?• Why & How?• What do you want/need?





Express Yourself



Visual Impact



Share Skills and Manage Endorsements


LinkedIn – How to KnockOut Your Social Competition #2 - Adding Connections

Your Social Reach

• Are you on LinkedIn?• Is it ok if we connect?• Step Two – Social Selling

• Get social!



Remember1.Be personal 2.Reference meeting3.Include personal info4.Set appointment5.Add phone number



#3 - Posting – Starting a Conversation

• When you post, you are talking!• What does your audience want?• What do they need?• What are you passionate about?• What will showcase your personality?• What can you provide?

Step ThreeSocial Selling



Value Based Posting



Homepage Interaction



#4 - Engage with Connections’ Activity

Step Four – Social SellingYour Networking Event!



Search and Message



Search and Message



Set the Hook - Convert

Power Move



#5 - Group Networking

Step Five

Social Selling



Assignment• Fix Your Profiles – Look Good!

• Be Complete – Be Relevant• What will you do for others?• What do you want/need?• Add new items!

• Knock out the Competition• Have Meaningful Conversations• Provide Value - Be Present!• Tend to your COMMUNITY!








EARN YOUR

SOCIAL SELLING BLACK BELT!



PROMO: SJSAVE10

ONLY $19.95/MO!



Q & AQ & A



Thank You!Thank You!



Connect WITH [email protected]

TWITTER: Twitter.com/FwdProgressIncTWITTER: Twitter.com/DeanDeLisleTWITTER: Twitter.com/SocialJackFACEBOOK: Facebook.com/DeanDeLisleBUSINESS PAGE: Facebook.com/ForwardProgressBUSINESS PAGE: Facebook.com/SocialJackLINKEDIN: LinkedIn.com/in/DeanDeLisle

www.ForwardProgress.netwww.SocialJack.com

http://www.forwardprogress.net/