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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: Overview of cutting edge link building tactics. How to leverage current events & trending topics, reverse content marketing, publisher relationship building and a discussion of pitfalls to avoid.
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Presented by:Scott Polk
Founder - ObsidianEdge
Link Building RebootHot Strategies for More Traffic
The Link Audit
The Link Audit
Reasons• Preemptive … before you get a penalty• Penguin … devaluing of links• Penalty – Unnatural Link Notification• Algorithm Update
The Link Audit
Penguin … devaluing of links
The Link Audit
Penalty – Unnatural Link Notification
Data Collection
Link Audit: Data Collection
Utilize various sources of data• Google Webmaster Tools• LRT (Link Research Tools)• Ahrefs.com• Majestic SEO• Internal Link Acquisition Reports
The Link Audit: Data AnalysisDatapoints to look for• Unique Linking Domain Count• Links from penalized domains (PR0 – not in index)• Links with Exact Match Anchor Text• Sitewide Links (Footer – Sidebar)• Links from non-relevant content• Links from Article Directories & • Links from Traditional Directories• Links from same IP or C-Block• Hidden Links within HTML• Comment Spam (Follow & NoFollow)• MozRank, Alexa, Domain Authority
Link Audit: Visual Review
The Link Audit: Visual Review
• Relevancy – is this site relevant to your site?• Natural – does the link look natural?• Location – where is the link located?
What is a Bad link?
Link Audit: What makes a bad link?
Author Bio Links
Link Audit: What makes a bad link?
Non-Relevant Content vs Anchor Text
Link Audit: What makes a bad link?
Comment Spam
Link Audit: What makes a bad link?
Exact Match Anchor Text
Link Audit: What makes a bad link?
Scraper Websites
Link Audit: What makes a bad link?
Scraper Websites
Link Audit: What makes a bad link?
Penalized Websites – not in index
Link Audit: What makes a bad link?
Hidden Links within HTML
What to look for in a good link
Link Audit: What makes a good link?
• Relevancy
Link Audit: What makes a good link?
• Natural
Data Action Projects
The Link Audit: Data Action Projects
• Link Removal Requests– Manual vs. Automated Tools (Used automated tools to
create links? Got a penalty? Please learn from this mistake and do not use an automated tool)
• NoFollow – Link sending you traffic or part of brand strategy? Affiliate
Links to your site• Disavow– If a link cannot be removed via requests. Do not pay to have
a link removed• Affiliate Links
Link removal request
The Link Audit: Data Action Projects
Link Removal Requests
Manual vs Automated Tools
The Link Audit: Data Action Projects
Automated Software - Link Removal Requests• I am the owner of Google Plus
The Link Audit: Data Action Projects
Disavow
The Link Audit: Data Action Projects
Affiliate Links• Do NOT try to gain link equity from Paid Links– If it is an Affiliate Link then it’s PAID
• NoFollow• Custom Landing Pages– Create Custom 404 error page for Affiliates to link
to and use so the link equity will not pass
What’s Next?
Once you have cleaned the link profile, then submit your documentation to Google.
If under manual penalty for links, wait for response, if it is rejected repeat process
Once clear … start on Link Acquisition
Link Acquisition
• Organic Outreach of content – unique– Interviews / Thought Leadership– In-depth Articles
• Content Marketing– Infographics (image & interactive)– Videos
Link Acquisition
Do NOT fall for these
Link Acquisition
Do NOT fall for these
