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CONNECTING AUDIENCES
EVERYWHERE
PROGRAMMATIC ADVERTISING LEADERS
WWW.RADIUMONE.COM
10B I L L I O N
S O C I A L S H A R I N G S I G N A L S
900M I L L I O N
U N I Q U E U S E R S
800T H O U S A N D
B I D D I N G D E C I S I O N S P E R
S E C O N D
400+E M P L O Y E E S
27C O U N T R I E S
1C O N N E C T E D
P L A T F O R M
DARK SOCIALD O Y O U R E A L LY U N D E R S TA N D Y O U R D I G I TA L A U D I E N C E S ?
A SOCIAL NETWORK TWICE THE SIZE OF FACEBOOK
WHITE PAPER
http://radiumone.com/proof/
SOCIAL SHARING SURVEY
U K
82% of the UK population share content online (more than most other countries) , with the 55+
also showing great appetite for it (73%)
91% sharers use any dark social platform; nearly a third of online sharing is ONLY Via DARK SOCIAL
(higher (26%) among 55+)
82% 91%
U K
Email is more important than social networks (77% vs 74%)
Sharing occurs across ALL occasions, with 3 in 5 sharing when watching television
77% 74%
13
14
CRM
www.
APP
P R O B L E M
O P P O RT U N I T Y
CRM
www.APP
EVERY L IT TLE HELPS
Po.st Share Po.st URL Web Site Data
Real Time Audience Segments
1 . W H Y E V E RY S H A R E C O U N T S F O R T E S C O
O U R P A T E N T E D A L G O R I T H M S H A R E G R A P H ™ W I L L T U R B O P O W E R Y O U R A D R E S U LT S
Recency, Frequency, Content, Return path
SHAREGRAPH™
2 . A U D I E N C E S C A L E W I T H S H A R E G RA P H ™ A M P L I F I C AT I O N
3 . R E S U LT S
500k engaged Users (3 months)
20% below CPA goal
22% click to conversion rate, outperforming PPC!
3 . R E S U LT S
PO.ST URL links, across artist social channels.
PO.ST Share on artist sites ECRM data capture
1 . I N T E L L I G E N C E – H O W W E C O L L E C T A U D I E N C E ?
Tier 1 – Superfans = 15+ unique interactions in the last 60 days
Tier 2 – Engaged Fans = 10 -14 unique interactions with the artist
Tier 3 - Interested Users = 5 – 9 unique interactions with the artist
Tier 4 – Casual Conversationalists = 0 – 4 interactions with the artist
Casual Conversationalists
Interested Users
Engaged Fans
Super Fan
2 . I N S I G H T: I D E N T I F Y I N G A RT I S T FA N S
Single customer view across each label and artist live with R1 Po.st Tools
130 Million Music Fans analyzed
Artist Data seamlessly linked to Media delivery
Consistently out perform client engagement benchmarks:
Mobile Media: +16%Online Display: +103%
Video: +31%
Key Programmatic and Audience partner for UMG
3 . R E S U LT S