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Harnessing your potential by going after the hidden job market
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Queen Schmooze
Harnessing Your Potential
Taking Advantage of Hidden Job Markets
Michelle J. IsemanSeptember 2010
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Agenda• Introduction• Job Market• Tools• Online Profile• Leveraging• Networking• Social Media• Tracking• Sources• Questions• Conclusion
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Introduction
• Who are you?
• Bio on Queen Schmooze– Communications – 30 years
– Various industries – banking, property mgmt,
non-profit, human resources
– Activism – political, social, community, job retraining & retention, career coaching
– Re-Positioning Strategist, Personal Branding/Profiling & Career Coach: When You Want to STAND OUT in a Crowd
– Facilitator – connecting ideas for people
– Help for job seekers, career changers, recruiters, & entrepreneurs
– Michelle J. Iseman – [email protected]
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Job Market• Traditional media
– newspapers, bulletin boards,
job magazines, employment
agencies, etc.
• Internet media – online job boards, company
websites, online aggregator newsletters, etc.
• Web 2.0 – social media sites, instant alerts, discussion
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Hidden Job Market• Job Market components
– networking, help-wanted ads, employment agencies, & marketing yourself
• Help-wanted ads & employment agencies
– Visible portion of market 20%
• Networking & marketing yourself "hidden job market“
– Job seeker initiates contact with potential employers – 80% of the market
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Tools• Have a Job Strategy – MARKET YOURSELF• Social Media – Web 2.0
– Top 3 tools: Facebook, LinkedIn, Twitter
• Groups, Experts, Discussions, Jobs, etc.
• Online Job Alerts – Monster, Workopolis, Charity Village, etc.
• Register for jobs in your field to be sent via email
• Blogs, Company websites, Career Event websites http://www.canadiancareers.com/jobboards.html– Register to receive updates on a regular basis
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Online Profile• SEO – Search Engine Optimization• Google yourself
– Your name, your brand, your job
• Key words & Meta tags• Recommendations• Use social media proactively
– Always maintain a professional presence because it can be found even if erased
– Make sure you can be found
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Leveraging• Make comments on Facebook, LinkedIn &
Twitter - get noticed• Ask questions• Build your reputation & brand• Confer on projects• Offer your expertise to help others• Use your SHYNESS to your advantage • SMILE at all times
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Networking• Seek out professional orgs• Join immigrant support groups• Do it everywhere, all the time• Practice networking• Talk to everyone you know • Use good social skills• Know when to speak• LISTEN attentively to potential mentors• Attend seminars, workshops, webinars, presentations
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Facebook• Create a profile with your desired job in it• Find new connections
& opportunities• Follow sourcers,
recruiters, HR pros, job groups, talent scouts
• Advertize your skills
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LinkedIn– Clear summary of your brand– Join groups & discussions– Look in groups for job postings– Ask & answer questions in groups– Answer questions in the
Experts section– Research companies & people
in companies– Make connections outside your
comfort zone
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TwitterTwitter• Mirco-blogging – instant messages• Create a compelling profile• Follow people who can help• @TweetMyResume• Follow job boards, recruiters, HR pros, etc. (HRMargo, Recruiting Animal…)• Join Twitter Chats
– #jobhuntchat, #hfchat, #careersuccess, #HireFriday, #HFCanada, etc.
• Make comments & Re-Tweet• Advertize your skills & accomplishments• Recruiters love to use Twitter to find candidates
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Tracking
• Jibber Jobber
– job tracking CRM
• Keep all information in a very organized format
• Don’t expect a job offer to follow an interview
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Sources• LinkedIn
– http://www.chrisbrogan.com/use-linkedin-effectively/
• Twitter– WeFollow: http://wefollow.com/ – GeoFollow: http://geofollow.com/ – Just Tweet It: http://justtweetit.com/ – TwitR: http://twitr.org/ – twtBiz:http: //twtbiz.com/ – Twello: http://www.twellow.com/ – Twibs: http://www.twibs.com/ – Tweet Find: http://www.tweetfind.com/ – Tweeter Tags: http://www.tweetertags.com/ – TweetWorks: http://www.tweetworks.com/
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Questions• What is your next step?
• Do you have a plan?
• Do you know where to search & how to track your success?
• ????
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Conclusion
• Thank you• Contact me:
– Website: http://queenschmooze.com– Email: [email protected]– Phone: 613-355-6378– LinkedIn: http://ca.linkedin.com/in/michellejiseman– Twitter: http://www.twitter.com/QueenSchmooze– Facebook:
http://www.facebook.com/QueenSchmooze– Ask questions, book a consultation, ask for help
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