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There are a lot of things you could be doing (or at least testing) that you probably aren't. Instead of talking about a lot of theory, Mattan is going to cover a bunch of ideas for what you should be doing and why. We'll also cover some interesting case studies from companies to see what worked and what didn't.
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GROWTH HACKING QUICK WINS11 THINGS YOU SHOULD BE DOING (BUT PROBABLY AREN’T)
@MATTANGRIFFEL
“THERE ARE NO SILVER BULLETS”
FUCK THAT. LET’S TALK ABOUT SILVER BULLETS.
MEASURE HAPPINESS1
“How likely are you to recommend our company to a friend or colleague?”
PRO TIP: ASK YOUR PROMOTERS TO
SHARE
USE PAID ADS TO TEST HEADLINES / IMAGES3
AN AD IS A SIMPLIFIED LANDING PAGE
BOTH HAVE:
Headline
Body copy
Image
Call to Action
PRO TIP: USE TARGETING TO TEST DEMOGRAPHICS
REMOVE LANDING PAGE LINKS5
REMOVE DISTRACTING LINKS THAT LEAD TO PAGES YOU DON’T WANT VISITORS TO GO.
INCLUDING “ABOUT US” “OUR MISSION” “BROWSE PRODUCTS” ETC.
PRO TIP: TEST A MINIMAL LANDING PAGE
NOTICE ANY SIMILARITIES?
PRO TIP #2: ESPECIALLY ON YOUR CHECKOUT PAGES
USE A CONTRASTING COLOR FOR YOUR CTA10
REMOVE YOUR COUPON FIELD15
AND NONE OF THEM WORK
SO NOW YOU FEEL DEFEATED
HERE’S HOW WE DEAL WITH THIS:
USE EXIT INTENT POPUPS16
SHOW PROGRESS DURING CHECKOUT20
USE A PROGRESS BAR FOR MULTI-STEP FUNNELS AND
FORMS
PRO TIP: DON’T START AT 0
TEST THE 5 MAJOR SHARING THE OPTIONS22
THAT MEANS:
DIRECT URL
BULK EMAIL
(GET CREATIVE)
GIVE PEOPLE A STATUS ON THEIR INVITES25
BUT DON’T BE A DOWNER
SEND REENGAGEMENT EMAIL26
ADD REFERRAL CODES TO EVERY URL29
EXPERIMENTAL!
(BONUS!) TRY THE OPPOSITE OF EVERYTHING I JUST TOLD YOU
(Get 25% off only for the next hour at onemonth.com/leanconf)
THE LEAN MARKETING FRAMEWORK
Acquisition
Activation
Retention Referral
Revenue
