Key Metrics For Measuring Lead Engagement

MARKETING TIPS

6 Metrics To Help You Measure The Engagement

KEY METRICS FOR MEASURING LEAD ENGAGEMENT


0| THE BASICS


0| THE BASICS

To measure how engaged a lead is, you should consider these questions:

1) What happens before your lead gets into your funnel?

2) What happens when your lead gets into your funnel?

3) What happens when your lead converts into a paying customer?

4) What happens when you loose a customer?


1| PAGE BOUNCE RATE


1| PAGE BOUNCE RATE

This will tell you how many people land on a specific page and don’t visit any more pages during that visit. The lower this result looks like, the better and more

engaged your leads are.


2| SITE BOUNCE RATE


2| SITE BOUNCE RATE

Is the average bounce rate for all webpages combined. Similar to what

usually happens with the page bounce rate, the lower the site bounce rate is, the

happier you'll be.


3| EXIT RATE


3| EXIT RATE

The exit rate measures the percentage of visitors on any given page that didn’t view more pages. This should be a low number,

especially for your those pages that get more traffic.


4| TIME ON PAGE


4| AVERAGE TIME ON PAGE

This is an average of the amount of time all visitors to a page spend on that

particular page.


5| GOAL COMPLETIONS


5| GOAL COMPLETIONS

Analytical tools like Google Analytics, landing pages solutions like Unbounce or email marketing automation software like ActiveCampaign will help you with this. It reflects how often a page impacts a goal

conversion.


6| SALES


6| SALES

Like any other metric, this really depends on your business model, industry,

product/service, pricing. But I think we are on the same page: we all need sales,

usually the higher this number is, the better :-).

Marketing

Key Metrics For Measuring Lead Engagement