MARKETING TIPS
6 Metrics To Help You Measure The Engagement
KEY METRICS FOR MEASURING LEAD ENGAGEMENT
KEY METRICS FOR MEASURING LEAD ENGAGEMENT
0| THE BASICS
To measure how engaged a lead is, you should consider these questions:
1) What happens before your lead gets into your funnel?
2) What happens when your lead gets into your funnel?
3) What happens when your lead converts into a paying customer?
4) What happens when you loose a customer?
KEY METRICS FOR MEASURING LEAD ENGAGEMENT
1| PAGE BOUNCE RATE
This will tell you how many people land on a specific page and don’t visit any more pages during that visit. The lower this result looks like, the better and more
engaged your leads are.
KEY METRICS FOR MEASURING LEAD ENGAGEMENT
2| SITE BOUNCE RATE
Is the average bounce rate for all webpages combined. Similar to what
usually happens with the page bounce rate, the lower the site bounce rate is, the
happier you'll be.
KEY METRICS FOR MEASURING LEAD ENGAGEMENT
3| EXIT RATE
The exit rate measures the percentage of visitors on any given page that didn’t view more pages. This should be a low number,
especially for your those pages that get more traffic.
KEY METRICS FOR MEASURING LEAD ENGAGEMENT
4| AVERAGE TIME ON PAGE
This is an average of the amount of time all visitors to a page spend on that
particular page.
KEY METRICS FOR MEASURING LEAD ENGAGEMENT
5| GOAL COMPLETIONS
Analytical tools like Google Analytics, landing pages solutions like Unbounce or email marketing automation software like ActiveCampaign will help you with this. It reflects how often a page impacts a goal
conversion.