NATIVE ADVERTISING

WHAT

WHY

HOW

Let’s jump in

WHAT

Native advertising is paid advertising where the ad matches the form, feel, function and quality of the

content of the media on which it appears.

Paid

Form, feel& function

Quality

WHY

Two reasons

”If you build it they will come”

By 2020, the amount of information on the Internet

will grow by 500% compared to last yearSource: Mark Schaefer, The Content Code

Television has a ratio of 1:5

creation to distribution ratio

In content marketing it’s 5:1

Content marketers cannot rely on the

Viral Wings of Social& the Spiders of

Search

Native advertising will become part of every content

marketing strategy

Reason #2

Hvad skal vi igennem?

Hvad skal vi igennem?

44%

@BrennerMichael

Hvad skal vi igennem?

CTR on Native is 4-8x

Traditional advertising

2015 = 75%

Traditional advertising

2020 = 50%

Native advertisingContent marketing

HOW

7 tips

#1: Strategy

#2: Audience

#3: Quality

#4: Partners

#5: Transparency

#6: Shareable & multichannel

59

A NEXT GENERATION ENTERTAINMENT SERIES – INTEGRATION SOCIAL AND MOBILE PLATFORMS

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A NEXT GENERATION ENTERTAINMENT SERIES – INTEGRATION SOCIAL AND MOBILE PLATFORMS

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A NEXT GENERATION ENTERTAINMENT SERIES – INTEGRATION SOCIAL AND MOBILE PLATFORMS

#7: Daytrade

TAK FOR I DAG

TAK FOR I DAG

Thank you!

TAK FOR I DAG

JESPER LAURSEN jesper@native-

institute.com@jesperlaursen