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International marketing is about so much more than simple translation - but that's what most companies choose to focus on. They take standard American "brochures" or websites and simply copy the info into a different language. That's fine - if you want cool stuff to post on your website - but it's useless for international marketing. You know how stilted the language is in emails you receive - and not because the translation was bad, but because it wasn't localized - for you, your role, the important factors you consider, etc. So take a systematic approach to international marketing - it's feasible even for SMBs and companies that feel overwhelmed by global business development. This infographic outlines a process based on our international inbound marketing methdology.
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