Finding it hard to track return on investment with your outbound marketing efforts? Time to rid the days of interrupting customers with products and services they aren’t interested in. So, out with old and in with the new. Check out this infographic to see why you need to start implementing inbound marketing in your next campaign.

INBOUND VS OUTBOUND

OUTBOUNDINBOUND

Attract customers by providing useful content

they are searching for

Interrupt customers with products or services they may not be looking for

INBOUND METHODOLOGY

“By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.”

“ T H E P R O V E N M E T H O D O L O G YF O R T H E D I G I T A L A G E ”

eBooks Whitepapers

Blogs Infographics

Print Ads Cold Calls

TV Commercials Direct Mail

COST PER LEAD

1-25 51-200 1000+

$50

$100

$150

$200

$37

$102

$70

$220

$27 $45

Inbound

Outbound

AVERAGE COST PER LEAD BY

COMPANY SIZE

SYNECORE

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Source: www.hubspot.com

http://offers.hubspot.com/2014-state-of-inbound

http://www.webascender.com/Blog/ID/673/Inbound-vs-Outbound-Marketing-Whats-the-Difference#.VcjR2xNViko

http://offers.hubspot.com/2014-state-of-inbound

45% of respondents cited inbound as their primary source

of leads vs. outbound 22%

STATE OF INBOUND STATISTICSHubSpot 2014

Inbound marketers who measure ROI are more than 12 times likely to generate a greater year-over-year return

The number of marketers who state they are practicing

inbound rose to 85% from 60% the previous year