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The Societal Benefits of Copper XX Month 2013

Intermational Copper Association, The societal benefits of copper

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Page 1: Intermational Copper Association, The societal benefits of copper

The Societal Benefits of Copper

XX Month 2013

Page 2: Intermational Copper Association, The societal benefits of copper

Societal Benefits of Copper

• Develop and disseminate positive messages about copper’s role in addressing sustainable development concerns to the benefit of society

• Yes, we have the messages…and these messages belong not just to the ICA, but to ICA’s members

Top-level Goals

• Position copper as a material that addresses sustainable development concerns

• Position the copper industry as a key contributor to addressing many of society’s greatest challenges

Societal Benefits of Copper2

Page 3: Intermational Copper Association, The societal benefits of copper

• Food• Water• Air quality• CO2 reduction• Public health• Energy access• Alternative energy• Renewable energy• Sustainable construction

Societal concerns

| Societal Benefits of Copper3

Page 4: Intermational Copper Association, The societal benefits of copper

Societal concerns

Question: • What do all of these issues have in common?

Answer:• Copper is uniquely able to make a positive contribution to all of them• No other material can do the same• And, we have the communications messages to prove it

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Page 5: Intermational Copper Association, The societal benefits of copper

Sustainable Development (SD)

• On the minds of governments, companies, people

• Another unique advantage for copper:

• Other materials need to communicate on the actual sustainability of the material

• With copper we can communicate that copper makes the things that contain it more sustainable

| The Societal Benefits of Copper campaign

Page 6: Intermational Copper Association, The societal benefits of copper

Campaign subjects

Aquaculture: Copper’s role in food supply concerns.

Public Health: A positive impact on infection control (Antimicrobial Copper)

Renewable Energy: A positive impact on CO2reduction

2011 Renewable Energy:Energy and CO2 reduction

Human Health: Copper is fundamental

Universal Energy Access: (World Electrification)

Technology:Developments and Advances

2012 Technology:Innovative solutions -energy efficiency and air quality

Building Construction: Copper and Sustainable Construction

Sustainable Development or Members choice

Building Construction:Copper and Electrical Safety

2013

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Page 7: Intermational Copper Association, The societal benefits of copper

Universal Energy Access

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Page 8: Intermational Copper Association, The societal benefits of copper

Urban populations in slums

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Page 9: Intermational Copper Association, The societal benefits of copper

Copper’s Contribution to Universal Energy Access

• Improved security and safety

• Electricity bill: proof of address, “passport to citizenship”

• Education on safe power consumption

• New jobs/small business in the community

• Improved power quality

• People can store food—refrigerators supplied

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Page 10: Intermational Copper Association, The societal benefits of copper

Public Health

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Page 11: Intermational Copper Association, The societal benefits of copper

Hospital-acquired infections global challenge*

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• 25 million people worldwide acquire a Hospital-Acquired Infection (HAI) each year

• Mortality rates vary from 4% to 10% in developed countries• Higher in less-developed

• In the U.S. each year:• 3 million HAIs and 100,000 deaths

• Costs greater than $30bn

• 80% of bacteria and viruses that cause infection are spread by touch

* WHO, Pennsylvania Health Care Cost Containment Council, November 2006

Page 12: Intermational Copper Association, The societal benefits of copper

| Societal Benefits of Copper12

Copper—most effective touch surface

Page 13: Intermational Copper Association, The societal benefits of copper

Food Supply

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Page 14: Intermational Copper Association, The societal benefits of copper

Aquaculture provides food source

• Growing global population requires additional protein sources

• The world’s oceans, seas and rivers cannot be depended on for food

• Nearly 75 percent of the world’s fisheries are fully exploited or worse

• Aquaculture provides a healthy diet • Farmed fish convert feed more

efficiently than farmed animals

• Feed conversion ratios (FCR) are lower for ocean farmed fish versus farmed animals

0

2

4

6

8

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12

Oceanfarmedsalmon

Chicken Pork Beef Wild fish

FCRKg of feed needed to grow 1 kg of animal

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Page 15: Intermational Copper Association, The societal benefits of copper

Copper’s contribution to the global food supply

• Promotion of clean energy economy

• Corrosion resistance• Natural ability to remain clean

and free of organic matter• Greater cost savings• Healthier fish• Predator resistance• 100 percent recyclable• Reduced CO2

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Page 16: Intermational Copper Association, The societal benefits of copper

Human Health

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Page 17: Intermational Copper Association, The societal benefits of copper

Human life requires copper

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• Copper is needed to ensure our bodies function normally.

• Copper must be obtained from food and drinking water and, occasionally, through dietary supplements.

• Copper is needed during pregnancy.

• Copper is needed for healthy brain function and may be beneficial for Alzheimer’s disease patients.

• Copper is needed for the maintenance of healthy skin, wound healing, blood vessels and blood cells.

Page 18: Intermational Copper Association, The societal benefits of copper

How much do you need?

| Societal Benefits of Copper

1.3 mg Cu/day

1 mgCu/day

0.9 mg Cu/day 0.7 – 0.89 mg Cu/day0.9 mg Cu/day

0.2 – 0.22 mg Cu/day

0.34 mg Cu/day

National Academies, T.N. Dietary Reference Intakes for […] Copper, […} 2001; Available from: www.nap.edu.

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Page 19: Intermational Copper Association, The societal benefits of copper

| Societal Benefits of Copper

Even better …

Copper sources

See also HealthAliciosness, U.N.N.D.f.S.R., Release 20. Top Ten Food Highest in Copper. 2012; Available from: http://www.healthaliciousness.com/articles/high-copper-foods.php.

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Page 20: Intermational Copper Association, The societal benefits of copper

Renewable Energy

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Page 21: Intermational Copper Association, The societal benefits of copper

Copper’s contribution to renewable energy

• Renewable energy systems gain efficiency with additional copper• Average of four tonnes of copper required

per MW for wind and solar technologies (one tonne for conventional technologies)

• Best electrical conductor available (after Au and Ag)

• Electric vehicles require more copper• Additional copper components increase

efficiency

• Sustainable development relies on copper• Solutions to cope with climate change,

energy consumption and fossil fuel depletion

| Societal Benefits of Copper21

Page 22: Intermational Copper Association, The societal benefits of copper

Copper technology and innovation

| Societal Benefits of Copper22

Page 23: Intermational Copper Association, The societal benefits of copper

Copper at the intersection of technology and society

| Societal Benefits of Copper, November 2012

• Fighting air pollution: copper reduces engine emissions

• Bringing power to the people: rural electrification

• Energy efficiency: copper-intensive thermal energy storage

• Safety during earthquakes: how copper can protect buildings

• Ultraconductive copper

• Aquaculture: copper alloy mesh for healthy fish

• Fast, efficient, and affordable cars: copper rotor induction motors

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Page 24: Intermational Copper Association, The societal benefits of copper

Characteristics of new copper technologies

• Use copper as a high-performance material with unique advantages

• Use only as much copper as necessary for functionality

• Relate strongly to sustainability and societal needs

| Societal Benefits of Copper, November 201224 Societal Benefits of Copper

Page 25: Intermational Copper Association, The societal benefits of copper

Energy efficiency and air quality

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Page 26: Intermational Copper Association, The societal benefits of copper

EPA “treated article exemption” registration for copper HVAC components

• For copper alloys used in HVAC applications, the U.S. EPA granted a “treated article exemption” registration

• Registration allows copper HVAC components to assert they suppress the growth of bacteria and molds that reduce system efficiency and cause product deterioration or foul odors

| Societal Benefits of Copper26

Page 27: Intermational Copper Association, The societal benefits of copper

Improved air quality in buildings with copper HVAC components—field results

• Air conditioned by copper heat exchanger assemblies found to have significantly lower airborne fungal concentrations when measured at the ambient breathing zone as well as adjacent to the discharge air vent, compared to aluminum assemblies, in both heating and cooling seasons. (3)

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Page 28: Intermational Copper Association, The societal benefits of copper

[email protected]

| The Societal Benefits of Copper campaign