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The Societal Benefits of Copper
XX Month 2013
Societal Benefits of Copper
• Develop and disseminate positive messages about copper’s role in addressing sustainable development concerns to the benefit of society
• Yes, we have the messages…and these messages belong not just to the ICA, but to ICA’s members
Top-level Goals
• Position copper as a material that addresses sustainable development concerns
• Position the copper industry as a key contributor to addressing many of society’s greatest challenges
Societal Benefits of Copper2
• Food• Water• Air quality• CO2 reduction• Public health• Energy access• Alternative energy• Renewable energy• Sustainable construction
Societal concerns
| Societal Benefits of Copper3
Societal concerns
Question: • What do all of these issues have in common?
Answer:• Copper is uniquely able to make a positive contribution to all of them• No other material can do the same• And, we have the communications messages to prove it
| Societal Benefits of Copper4
Sustainable Development (SD)
• On the minds of governments, companies, people
• Another unique advantage for copper:
• Other materials need to communicate on the actual sustainability of the material
• With copper we can communicate that copper makes the things that contain it more sustainable
| The Societal Benefits of Copper campaign
Campaign subjects
Aquaculture: Copper’s role in food supply concerns.
Public Health: A positive impact on infection control (Antimicrobial Copper)
Renewable Energy: A positive impact on CO2reduction
2011 Renewable Energy:Energy and CO2 reduction
Human Health: Copper is fundamental
Universal Energy Access: (World Electrification)
Technology:Developments and Advances
2012 Technology:Innovative solutions -energy efficiency and air quality
Building Construction: Copper and Sustainable Construction
Sustainable Development or Members choice
Building Construction:Copper and Electrical Safety
2013
| Societal Benefits of Copper6
Universal Energy Access
| Societal Benefits of Copper7
Urban populations in slums
| Societal Benefits of Copper8
Copper’s Contribution to Universal Energy Access
• Improved security and safety
• Electricity bill: proof of address, “passport to citizenship”
• Education on safe power consumption
• New jobs/small business in the community
• Improved power quality
• People can store food—refrigerators supplied
| Societal Benefits of Copper9
Public Health
| Societal Benefits of Copper10
Hospital-acquired infections global challenge*
| Societal Benefits of Copper11
• 25 million people worldwide acquire a Hospital-Acquired Infection (HAI) each year
• Mortality rates vary from 4% to 10% in developed countries• Higher in less-developed
• In the U.S. each year:• 3 million HAIs and 100,000 deaths
• Costs greater than $30bn
• 80% of bacteria and viruses that cause infection are spread by touch
* WHO, Pennsylvania Health Care Cost Containment Council, November 2006
| Societal Benefits of Copper12
Copper—most effective touch surface
Food Supply
| Societal Benefits of Copper13
Aquaculture provides food source
• Growing global population requires additional protein sources
• The world’s oceans, seas and rivers cannot be depended on for food
• Nearly 75 percent of the world’s fisheries are fully exploited or worse
• Aquaculture provides a healthy diet • Farmed fish convert feed more
efficiently than farmed animals
• Feed conversion ratios (FCR) are lower for ocean farmed fish versus farmed animals
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Oceanfarmedsalmon
Chicken Pork Beef Wild fish
FCRKg of feed needed to grow 1 kg of animal
| Societal Benefits of Copper14
Copper’s contribution to the global food supply
• Promotion of clean energy economy
• Corrosion resistance• Natural ability to remain clean
and free of organic matter• Greater cost savings• Healthier fish• Predator resistance• 100 percent recyclable• Reduced CO2
| Societal Benefits of Copper15
Human Health
| Societal Benefits of Copper16
Human life requires copper
| Societal Benefits of Copper17
• Copper is needed to ensure our bodies function normally.
• Copper must be obtained from food and drinking water and, occasionally, through dietary supplements.
• Copper is needed during pregnancy.
• Copper is needed for healthy brain function and may be beneficial for Alzheimer’s disease patients.
• Copper is needed for the maintenance of healthy skin, wound healing, blood vessels and blood cells.
How much do you need?
| Societal Benefits of Copper
1.3 mg Cu/day
1 mgCu/day
0.9 mg Cu/day 0.7 – 0.89 mg Cu/day0.9 mg Cu/day
0.2 – 0.22 mg Cu/day
0.34 mg Cu/day
National Academies, T.N. Dietary Reference Intakes for […] Copper, […} 2001; Available from: www.nap.edu.
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| Societal Benefits of Copper
Even better …
Copper sources
See also HealthAliciosness, U.N.N.D.f.S.R., Release 20. Top Ten Food Highest in Copper. 2012; Available from: http://www.healthaliciousness.com/articles/high-copper-foods.php.
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Renewable Energy
| Societal Benefits of Copper20
Copper’s contribution to renewable energy
• Renewable energy systems gain efficiency with additional copper• Average of four tonnes of copper required
per MW for wind and solar technologies (one tonne for conventional technologies)
• Best electrical conductor available (after Au and Ag)
• Electric vehicles require more copper• Additional copper components increase
efficiency
• Sustainable development relies on copper• Solutions to cope with climate change,
energy consumption and fossil fuel depletion
| Societal Benefits of Copper21
Copper technology and innovation
| Societal Benefits of Copper22
Copper at the intersection of technology and society
| Societal Benefits of Copper, November 2012
• Fighting air pollution: copper reduces engine emissions
• Bringing power to the people: rural electrification
• Energy efficiency: copper-intensive thermal energy storage
• Safety during earthquakes: how copper can protect buildings
• Ultraconductive copper
• Aquaculture: copper alloy mesh for healthy fish
• Fast, efficient, and affordable cars: copper rotor induction motors
23 Societal Benefits of Copper
Characteristics of new copper technologies
• Use copper as a high-performance material with unique advantages
• Use only as much copper as necessary for functionality
• Relate strongly to sustainability and societal needs
| Societal Benefits of Copper, November 201224 Societal Benefits of Copper
Energy efficiency and air quality
| Societal Benefits of Copper25
EPA “treated article exemption” registration for copper HVAC components
• For copper alloys used in HVAC applications, the U.S. EPA granted a “treated article exemption” registration
• Registration allows copper HVAC components to assert they suppress the growth of bacteria and molds that reduce system efficiency and cause product deterioration or foul odors
| Societal Benefits of Copper26
Improved air quality in buildings with copper HVAC components—field results
• Air conditioned by copper heat exchanger assemblies found to have significantly lower airborne fungal concentrations when measured at the ambient breathing zone as well as adjacent to the discharge air vent, compared to aluminum assemblies, in both heating and cooling seasons. (3)
| Societal Benefits of Copper27
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| The Societal Benefits of Copper campaign