CUSTOMER CONCEPT

Marketing concept Customer concept

Today many companies are moving beyond marketing concept to the customer concept ,growing number of today’s companies are now shaping separate offers ,services and messages to individual customers. By building high customer loyalty and focusing on customer lifetime value they hope to achieve profitable growth.

deals with all aspects of acquiring, keeping and growing customers

Customer retention” and “customer loyalty

Relationship building blocks

increase “consumer lifetime value

EXAMPLE

Dilip chhabria is well known car designer.His coampany dilip chhabria design pvt. Ltd customizes car as per customer requirements.  He has designed Vanity Van for many stars such as Sanjay Dutt, Shah Rukh Khan. He has also designed the car used in the movie Taarzan: The Wonder Car. In 2010 he designed a special version of Tata Nano.

SOCIETAL MARKETING

SOCIETAL MARKETING

Societal marketing is an approach that a companies take when they are socially responsible.

An approach of launching products or services

Companies philosophy

Potential client

DEFINITION

SOCIETAL MARKETING

SUSTAINABLE DEVELOPMENT

CORPORATE SOCIAL RESPOSIBILITY

WHY SOCIETAL MARKETING ?

The reason is that the past two decades have led to tremendous degradation

of the environment. The issue of global warming has become the central

topic of debates in almost all international conferences. Moreover, increasing

awareness about pollution has created a mass awareness in citizens of

various nations. Now as aware customers, people are purchasing products

that are eco-friendly. From light bulbs to plastics, today's consumers ensure

that they can at least, to some extent, contribute in curbing of the threats of

pollution.

EXAMPLE

Body shop is a cosmetic company found by ANITA RODDICK . The company uses only plant based materials for its products. It is against Animal testing, supports community trade, activate Self Esteem, Defend Human Rights, and overall protection of the planet. Thus Body shop is really following the concept of Societal Marketing.

Eco conscious symbol

Respects aquatic environment

Meets strict biodegradability standard

Limits packaging waste

CONSIDERATIONS UNDERLYING THE SOCIETAL MARKETING CONCEPT

Societal marketing

Society(human welfare)

Consumers(want satisfaction)

Company (Profit)