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Link Your Brand to the Buzz Turbocharge your campaign with the latest news

Insert Your Brand into the Buzz - a New Spin on Reactive Marketing

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Page 1: Insert Your Brand into the Buzz - a New Spin on Reactive Marketing

Link Your Brand to the Buzz Turbocharge your campaign with the latest news

Page 2: Insert Your Brand into the Buzz - a New Spin on Reactive Marketing

Reactive Marketing /rɪˈaktɪv ˈmɑːkɪtɪŋ/

the method of adapting or choosing your content to fit in with the conversation topics of the day (adapted from a definition by NewsWhip)

Page 3: Insert Your Brand into the Buzz - a New Spin on Reactive Marketing

Thousands of unfaithful spouses are exposed…

Summer 2015: Cheating website “Ashley Madison” gets hacked.

A Famous Example…

Page 4: Insert Your Brand into the Buzz - a New Spin on Reactive Marketing

1800Flowers reacts

It’s a field of flowers…

“The Ashley Madison”

Page 5: Insert Your Brand into the Buzz - a New Spin on Reactive Marketing

The 1800Flowers Example is Incredible

But it’s not for every day…

Use news quotes for “every day” reactive

marketing

Page 6: Insert Your Brand into the Buzz - a New Spin on Reactive Marketing

React to Beyonce & Becky

Useful for: Haircare Brands

Page 7: Insert Your Brand into the Buzz - a New Spin on Reactive Marketing

React to Ms. Jenner

Useful for: Nail Polish Brands

Page 8: Insert Your Brand into the Buzz - a New Spin on Reactive Marketing

BE REACTIVE Get Clicks with Trending Quotes

storyzy.com