#Mybigkidroom Giveaway

OBJECTIVES TACTICS RESULTS

Objectives

• Boost Brand Awareness

• Grow Instagram Followers

• Drive Site Traffic

• Demonstrate Leadership with Retail Partners

Tactics

• Shoppable Instagram

• Influencer Outreach

• Retail Partner Program

• Social Media Distribution - Organic and Paid

To connect the social activity and engagement from the contest with commerce, we created a shoppable Instagram feed.

Contest Kick-Off

Tactics: Shoppable Instagram

Tactics: Influencer Outreach• Stone & Leigh had a small social following and

little brand recognition.

• We determined that influencer marketing would be the best tactic to boost brand awareness, engender trust, grow the follower base and drive website traffic.

• We recommended working with Angie Keiser. Her highly engaged follower base of almost 500K aligned with Stone & Leigh’s target audience.

Tactics: Influencer Outreach• In conjunction with a full room makeover,

54 worked with Angie to launch a giveaway to her followers.

• To enter the contest, followers were asked to follow @stoneandleigh on Instagram and tag a friend in the comments on a post.

• Angie featured the giveaway in a blog post, on Instagram, Instagram Stories, Twitter and Facebook.

Tactics: Retail Partner Program• To support retail partners in their local

markets, we provided contest related in-store signage and flyers.

• We developed a promotions toolkit for the retailers including emails to customers and copy and graphics to share on social networks.

Tactics: Social Media Distribution

• The contest was promoted through posts to Stone & Leigh's Instagram, Twitter and Facebook pages.

• The contest was supported through Facebook and Instagram ads.

• Bonus entries were offered for entering and sharing through the Stone & Leigh Facebook page.

Results

3,482 Facebook Entries

2,089 Twitter Shares

250K People Reached

ResultsThe contest introduced thousands of prospective consumers to the Stone & Leigh brand.

ResultsFacebook page likes are up over 3,000 percent Instagram followers are up significantly.

ResultsStone & Leigh had a higher engagement rate than top competitor Pottery Barn over a 30-day period.

ResultsThe contest achieved all of the objectives including

• Boost Brand Awareness

• Grow Instagram Followers

• Drive Site Traffic

• Demonstrate Leadership with Retail Partners