Inbound Statistics 101 :

Blogging

1 GOAL INMIND

Create long-lastingmarketing assets bypublishing blog articlesoptimized to get found andgenerate leads.

There are 31% more bloggers today than there were three years ago

eMarketer, August 2010

46% of people read blogs more than once a day

HubSpot Science of Blogging 2010

Most people read 5-10 blogs

HubSpot Science of Blogging 2010

Nearly 40% of U.S. companies use blogs for marketing purposes

eMarketer, August 2010

Blog frequency impactscustomer acquisition. 92%of companies who bloggedmultiple times a dayacquired a customerthrough their blog

HubSpot State of Inbound Marketing, 2012

57% of marketers acquired customers from blogging

HubSpot State of Inbound Marketing, 2012

Companies that blog 15+ permonth get 5x more trafficthan companies that don’tblog

HubSpot Marketing Benchmarks from 7,000 Businesses

Companies that increase blogging from 3-5x/month

to 6-8x/month almost double their leads

HubSpot Marketing Benchmarks from 7,000 Businesses

An average company willsee a 45% growth in trafficwhen increasing total blogarticles from 11-20 to 21-50

HubSpot Marketing Benchmarks from 7,000 Businesses

IMPACT OF MONTHLY BLOG ARTICLES ON

INBOUND TRAFFIC

IMPACT OF MONTHLY BLOG ARTICLES ON

INBOUND LEADS

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Adrian@Sociallyin.com

@adrianmarcus_

www.Sociallyin.com