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INBOUNDSTATISTICS 101:
SOCIAL MEDIA
Publish and trackmessages across multipleplatforms and accountswith suggested times for
increasing reach. Monitorthe social activity of your
leads and customers.
The world isbecoming more
social: 4.6 averagehours per week
worldwide
TNS, 2010
84% of B2Bmarketers usesocial media in
some form
Aberdeen
59% of marketersare using social
media for 6 hours ormore each week
Social Media Examiner
83% of marketersindicate that socialmedia is importantfor their business
Social Media Examiner
Social media has a100% higher lead-to-close rate than
outboundmarketing
HubSpot State of Inbound Marketing, 2012
Social media use inthe U.S. has
increased by 356%since 2006
NETPOP Research, 2012
Let's take a look at
42% of marketerssay Facebook is
critical orimportant to their
business
HubSpot State of Inbound Marketing, 2012
Companies thatacquired customersfrom Facebook: B2C
is 77% and B2B is43%
HubSpot State of Inbound Marketing, 2012
80% of U.S. socialnetwork users
prefer to connect tobrands through
HubSpot State of Inbound Marketing, 2012
An averagecompany saw a
185% increase intraffic after
reaching 1,000Facebook likes
HubSpot Marketing Benchmarks from 7,000 Businesses
IMPACT OF COMPANY FACEBOOK REACHON INBOUND TRAFFIC
As of April 2012,Google+ has 170
million active users
As of January 2012,American users
spent an average of3.3 minutes on
Google+
eMarketer
Websites using the+1 button generate
3.5x the Google+visits than sites
without the button
HubSpot
Over 40% ofmarketers report
that Google+ is"useful to critical“
HubSpot 2012 State of Inbound Marketing Report
Companies with 51to 100 followers
generate 106% moretraffic than thosewith fewer than 25
HubSpot Marketing Benchmarks from 7,000 Businesses
AND WE ALL KNOW
=EYES DOLLARS
44% of marketersacquired customers
from Twitter
HubSpot State of Inbound Marketing, 2012
More than ½ of active Twitter usersfollow companies, brands or products onsocial networks
Edison Research, 2010
79% of U.S. Twitter users are more likelyto recommend brands they follow
67% of U.S. Twitter users are more likelyto buy brands they follow
HubSpot State of Inbound Marketing Lead Generation Report, 2010
Companies that useTwitter average 2x
more leads permonth than those
that do not
IMPACT OF COMPANY TWITTER REACHON INBOUND TRAFFIC
As of February 2012,Pinterest had
accumulated 10.4million users
AppData
Pinterest is retaining andengaging users as much as
2-3x as efficiently asTwitter was at a similar
time in their history
RJMetrics
ADRIAN MARCUS
CREATIVE DIRECTOR
@ADRIANMARCUS_
WWW.SOCIALLYIN.COM
