Inbound Marketing 101: Five Tactics to Optimize

Your Ecommerce Business

SEARCH ENGINE OPTIMIZATION (SEO):Build your web presence organically on searchengines by optimizing your website for keywords thatbest describe your products. Ensure that your websiteis also mobile-friendly now that Google is usingmobile usability as a ranking factor.

SOCIAL MEDIA MARKETING:Leverage the power of social media platforms such asFacebook and Twitter to convert users into brandloyals and advocates. Pinterest, Instagram, andYouTube are also ideal for ecommerce brands withsharable multimedia content.

PAY-PER-CLICK ADVERTISING (PPC):Generate immediate traffic to your website with paidsearch and display advertising on Bing and Google.Store owners can also launch product-basedcampaigns, such as Google Shopping, that replacetraditional ads with product listings.

CONTENT MARKETING:Complement your marketing efforts by producingrelevant content in the form of blogs, infographics,whitepapers, and more. Syndicate content throughsocial media platforms to increase awareness andgenerate new backlinks from other sites.

EMAIL REMARKETING:Encourage users to subscribe to your newsletterand remarket to them strategically. Activelyemailing your database can help you increasethe overall customer lifetime value.