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Twitter: #Kuno - @CPollittIU Tuesday’s Tips & Tactics SEO with Social Media

SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

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This week’s episode explores ways to leverage social media in order to receive search engine optimization benefits. In particular, how to develop a social media infrastructure to push and pull content through, create keyword-rich neighborhoods and sculpt keyword themes. The video gives specific examples and addresses some common misconceptions involving duplicate content and no-follow links. Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/76683/SEO-with-Social-Media-Tuesday-s-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

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Page 1: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Tuesday’s Tips & TacticsSEO with Social Media

Page 2: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

A.B.O.

Always Be Optimizing

Page 3: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

A.B.P.

Always Be Publishing

Page 4: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

A.B.D.

Always Be Distributing

Page 5: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

Page 6: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

Page 7: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

Page 8: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

Page 9: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

Online Keyword Neighborhood

Page 10: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

Page 11: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

Page 12: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

Page 13: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

Page 14: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

Page 15: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

Automation vs. Real-time posting

1. RSS

2. Scheduling

Page 16: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

No Follow Links

Page 17: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

No Follow Links

No Problem

• Google reserves the right to follow a rel=“nofollow”

• There are NO nofollow tags inside RSS feeds

Page 18: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

Duplicate Content

• Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.

Page 19: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Building a Social Media Infrastructure

Duplicate Content

• Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.

• Google’s Matt Cutts – “. . . finds that honest webmasters worry about dupe content when they don’t need to.”

Page 20: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Facebook.com/kunocreative

Free Download!

Twitter: #Kuno - @CPollittIU

2012 SEO Guide to Link Building

Page 21: SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

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