Embed Size (px)
Citation preview
@desiraeo / #BUSI3204
In with the New Out In with the Old
All you need to know is both of them.
@desiraeo Inbound Marketing Manager, You.i TV (@youi_tv)
Formerly at ConceptShare, bv02 and Sprott
What do I do? Officially I… Unofficially I also…
Plan our editorial calendar Handwrite sales letters
Manage all events Coordinate client gifts
Create all content Ship trade show materials
Increase inbound leads Am best friends with FedEx
Measure marketing efforts Manage all social media
Do all PR
#BUSI3204 (Because you should go to the conversation,
not make it come to you.)
@desiraeo / #BUSI3204
Some things are temporary.
You will not always know which ones. You will need to learn them anyways.
@desiraeo / #BUSI3204
Like platforms.I had MySpace.
Before Justin Timberlake.
@desiraeo / #BUSI3204
Or trendsHashtags.
Like, individual ones.
@desiraeo / #BUSI3204
Or technologyEight years ago, there were no iPhones.
@desiraeo / #BUSI3204
But you still need to know them.And well, because you’re the expert.
@desiraeo / #BUSI3204
What do I use?… It depends.
@desiraeo / #BUSI3204
Consumer focused?Twitter, Blogs, Facebook, Google Adwords, Google
Analytics, Websites, Landing Pages, etc.
@desiraeo / #BUSI3204
Business-to-business?
Twitter, Email Marketing, Landing Pages, SalesForce, Marketing Technology, Google Analytics, etc.
@desiraeo / #BUSI3204
But there are four that are really worth paying attention to.
@desiraeo / #BUSI3204
1. Content Marketing
This is a deceptively old technique.
@desiraeo / #BUSI3204
2. Landing PagesThe landing page world takes landing pages very
seriously.
@desiraeo / #BUSI3204
3. Conversion Tracking
Data is so cool.
@desiraeo / #BUSI3204
4. Marketing Technology
The future.
@desiraeo / #BUSI3204
@desiraeo / #BUSI3204
Some things are permanent.
You will not always know which ones.
@desiraeo / #BUSI3204
But I can tell you a few of them now.
@desiraeo / #BUSI3204
Marketing 101You will always have customers.
They will always be wackadoodles. You will need to know in what way they are nuts.
@desiraeo / #BUSI3204
Managing projects.Projects never go away.
@desiraeo / #BUSI3204
Organization.
@desiraeo / #BUSI3204
Prioritization.There are always going to be more things to do,
than you or your team *can* do.
@desiraeo / #BUSI3204
Writing.The Internet runs on writing.
@desiraeo / #BUSI3204
Making things.Beg, borrow or steal experience with CS6.
@desiraeo / #BUSI3204
Judgement.Don’t tweet stupid stuff.
@desiraeo / #BUSI3204
You can need to get good at both.
@desiraeo / #BUSI3204
You do not need a job to do this.
@desiraeo / #BUSI3204
You can be excellent with no “experience.”
@desiraeo / #BUSI3204
You will not stop learning or getting
better.
@desiraeo / #BUSI3204
Learn New Tools
Master the Basics
Get “Experience”
@desiraeo / #BUSI3204
In with the New Out In with the Old
All you need to know is both of them.
