out with the old…

in with the new...

ART DECO

SURREALISM

ADVANCES IN TECHNOLOGY/TECHNIQUES

• nylon fibers- marketed by DuPont, 1938

• shown at 1939 World’s Fair

• emergence of the zipper

• started out as a “hook fastener”

• universally accepted by the mid 30’s

• B.F. Goodrich

• bias cut- using the diagonal direction to achieve drape and stretch

• Madeleine Vionnet

trend: exposed back• tanning

became fashionable

• formerly associated with poor/working status

• now, a healthy glow was sexy

SILK/ PRINTED FLORAL SILK DRESSES

• designs varied from a cottage garden print to more exotic oriental blooms

• silk was an appropriate match to the long, sleek dresses of the 30s

TREND: RUFFLES• ruffles made from

tiered layers of fabric

• helped designers to accentuate the female form

• phased out by the 1940s

Gertrude Lawrence• actress• long sleeve

dress & jacket• narrow stripes↵ popular in early/mid 1930s

HIGH CAP SLEEVES

• Robert Piguet was a pioneer designer for these Romantic sleeves

• aka “puff sleeve”

• worn to parties

HALTER DRESS

SWIMWEAR

SHOES

DESIGNER: ELSA SHIAPARELLI

• French designer, eventually came to America

• influenced by surrealist art

• worked with Salvador Dali

• was successful at publicizing her work

HATS• small and

shallow styles

• perched to one side and to front

• exposed hair in the back

1930s Hair https://www.youtube.com/watch?v=QCtNAGr0_Ec

Common Fabrics•Wool•Flannel•Tweed•Linen

EARLY 1930S

• Great Depression- 1929• Conservative fashion• Close cut suits

• Somber colors• Greys, browns, beige, or light blues

SUITS• Early 30’s

• Fitted

• Single or double breasted lapels

• Button fastenings

• Wide shoulders

• Introduction of the knitted waistcoat

SUITS CONT’D• Late 30’s

• More generous cuts

• Jackets with padded shoulders

• Fuller sleeves

TROUSERS

• Creased and cuffed at the bottom

• Businessmen

• Tapered trousers

• Younger gentleman

• Flowing trousers with long coats in the zoot suit style

• zipper replaced buttons in many garments

LATE 30’S

• Greater economic stability

• Freedom of expression

• Hollywood and the glamorous world of celebrities

UNDERGARMENTS

• Loose underpants and vests

• Boxers and briefs

• Elastic waistbands

• Y-Vent brief style were invented by jockey in 1934

SWIMWEAR• Constructed from wool

• One piece that covered the chest area with straps over the shoulders

• Panel over the front leg openings

• Introduction of swimming trunks

ACCESSORIES

• Pocket handkerchief

• Silk scarves

• Leather gloves

• Sunglasses

• Hats

• Bowlers and fedoras

• Trilbies and boaters

HAIRSTYLES• Short hair

• Beards were unacceptable

• Short mustaches were popular

FOOTWEAR• Popular colors

• Black, brown and tan leather, and two toned brogues

• Loafer shoe

• currently on trend

• began its popularity in the 30’s