IDG.tv 2014

1Proprietary and confidential.. © 2013 IDG


A Converged Media Video Platform.


What is Converged Media?

CONVERGED

MEDIA

EARNED

PAID OWNED

Sponsored or

funded exposure “Instigated”

exposure

Sponsored content


A converged media

platform for connected

online video marketing.

• A video mega-site to launch in

July 2013 with an estimated 1MM-

3MM views a day.

• Designed specifically for

technology audience with a blend

of tech-focused

• Content from IDG News Services,

IDG sites (PCWorld, MacWorld,

TechHive),

IDG Creative Lab, and advertiser

content

• Services include:

• Pre-roll

• Interactive Video

• Video Syndy\ication





Mobile and tablet ready.


Go Big

Video

Video Burst

Converged Global Video Network

1.Hundreds of IDG

syndicated video players

embedded across

multiple sites

2. Rich media banners

served across IDG

TechNetwork and

CSMB

Tech Videos from over 500 IDG’s owned & operated and carefully vetted networked sites –

over 1,800 videos covering technology in 2012. Connected by API, video traffic comes from

multiple sources – embedded players ad banners – and is tracked on IDG.tv.

3. Social sharing

4. YouTube API:

Pushing YouTube

views

3,456,987 views

+


Future featuresPersonalizationUsers will be able to personalize their video page based on the interest

graphs (social sign-in required, Facebook or Twitter)

Playlist and Subscriptions

User-friendly drag and drop playlists, email notifications when a favorite

source is updated

Advertiser SponsorshipsMore ways for brands to connect with their audience, such as unique brand

pages

Apps

Additional ways to interact with IDG.tv content

Robust Content Discovery

Using social influencer and brand profiles to suggest content, knowing what

the user wants – Porshe vs Ford, GQ vs Men Health, etc)


Marketing

IDG.tv 2014