i360 Group, IncA Digital Marketing Agency

Producing Measurable Results

Who We AreSince 1999, i360 Group has delivered marketing solutions that have helped over 200 companies achieve their organizational goals.

No matter the technology, providing the desired business solution and achieving a high level of customer satisfaction has always been our focus.

Our People make the difference. With Fortune 1000 experience, combined with friendly localized service, i360 Group is committed to delivering measurable results for our customers.

Our ServicesMarketing Strategy The best results come from a sound strategy coupled with disciplined Project Management. Web Development Engage with your prospects and customers using the latest technologies.

Internet Marketing Cast a wide net or use laser focused targeting to reach your target audience.

Graphic Design Great design engages a customer and moves them toward your desired result.

Marketing Strategy

• Annual Plan, Executed Quarterly, Paid Monthly

 

• Who, What, WhereWhy, When, How?

Target Market / Audience• Size – Number of Employees,

Revenue

• Industry – Healthcare, Manufacturing, Professional Services…

• Best Customers – Identify common traits

• Persona’s – Specific characteristics of customers

Language• Executive – ROI, Profits,

Market Share

• Manager or Director – Simplify, Tools, Reports, Packaged Data, Budget

• Technician / Specialist – Task oriented, make them a Hero

Messaging & Media• Electronic – Website, Social Media, eMail,

Search Engine Optimization, PowerPoint, Kiosk, SoLoMo

• Verbal – Networking, conversations, presentations, Professional & Trade Associations

• Print – Marketing collateral like business cards, letterhead, envelopes, flyers, brochures, sell sheets, presentation folders

• Personal – Appearance, uniforms, vehicles, signage & banners, promotional products

Web Development• Websites – The hub of all marketing. This is the primary

methods for people to research businesses.

• Content Management Systems – A CMS like WordPress, Joomla, Drupal and others allow for the customer to make simple edits and updates.

• Mobile – The next big emphasis is on Mobile. Over 50% of all internet activity is performed on mobile devices. Users will simply swipe away from a bad mobile experience

• eCommerce– Selling products and services online is a complex process that we simplify.

Internet + Marketing• Websites – Blogging helps to grow the content on a site and

allows for Social Sharing.

• Search Engine Optimization – Getting found when a prospect is performing research or is intent on purchasing is essential to business success

• Social Media Marketing – Engaging with your customers and prospects in a variety of methods and channels

• eMail Marketing – Still a proven method to communicate with your prospects and customers with a high ROI

Branding & Design• Graphic Design – Using the Messaging as reference,

we create visually appealing design that connects with the target audience

• Logo Creation– Creating a logo that is simple, unique and works in many formats and applications.

• Collateral– We design business cards, stationary and envelopes, flyers, brochures, presentation folders, PowerPoint presentations, banners, vehicle graphics, trade show designs and more.

ConnectionsWhat Do We Typically Work With?

• Owner of a small business - $1mil - $10 mil revenue – They are decision makers. They be fully engaged in the business for our work to be the most effective.

• Marketing Director - $5 - $50 mil revenue – They are generalists that are effective in managing specialists. We help them by implementing solutions, which relieve their burden and make them look good to their bosses.

In Summaryi360 Group helps companies increase

Revenue,

Market Share

and Profits.