Writing Catchy TitlesWhat is a blog title,

why do we care and what do we need to do to make it an irresistible headline?

What is a Blog Title?

A Blog title is a 60 to 70 character headline that defines your blog/content, telling your readers what they are about

to read!

Power of a blog title

• 8 out of 10 people read only the titles

• On the average, five times as many people read the headline as read the body copy

• Did you know that many Twitter and Facebook users share articles that they have never actually read?

These figures are just enough to tell anybody the power of writing catchy titles

What do you need to do to write irresistibly Clickable

blog title

• Figure out who you're writing for. 

• Who is your desired target audience?

• What is going to appeal them?

• Think about important search terms

• Keep it short, clear and precise

• Use simple language (avoid using uncommonly words)

Remember!

•You need to write headlines that not only get “clicked on” by site visitors but also picked up by search engines when people are browsing online

•If titles aren't specific or if they don't contain the keywords a visitor is thinking of, they won't even see the article title

Selecting a title

When choosing your title, consider three things:

• Is my title compelling enough for people to click on?

• Are there keywords or phrases in the title that will help my target audience find it?

• Does my title reflect what the content is about?

Selecting a title

• Keeping the main keyword in your mind, think of an irresistible title

• If you have a couple of blog titles in your mind Put yourself in the reader's shoe for a while and think which title would have intrigued you the most

• For each title ask yourself “Would this make me want to read on?”

Tips to write catchy blog titles

• Target a specific class

• Use Numbers

• Use interesting adjectives

• Use unique rationale for list post or blog

• Use trigger words

• Make an audacious promise

Target a specific class

• Botox injections – A revolutionary breakthrough in pain management (generic)

• Botox injections – A revolutionary breakthrough in treating back and neck pain (specific)

Use Numbers

Use numbers in your headlines, it really works

•3 medical benefits of Botox

•5 cosmetic wonders of Laser therapy

•Two non-invasive anti-wrinkle treatments that really work

Use Interesting Adjectives

• Effortless

• Painstaking

• Fun

• Free

• Incredible

• Strange

Use unique rationale for list post or blog

• Reasons

• Principles

• Facts

• Ideas

• Ways

• Secrets

• Tricks

• 3 reasons why you should prefer Botox over surgical facelift

• 5 facts about Laser therapy you ought to know

• 3 ways to speed up your recovery after Rhinoplasty/hair transplant/ tummy tuck etc.

Use Trigger words

A question is always the best way to address your reader's concerns.

Use Trigger words like what, why, how, or when to make your headline more catchy

•How to get a perfect pout without surgery?

•Why prefer Laser acne scar removal over microdermabrasion?

•How to remove frown lines within 30 minutes?

Make an audacious promise

• The most important and probably the most successful trick to get your reader's attention

• Promise your reader something valuable

• A treatment that will leave you wrinkle free even in your 50s

• With Botox say good bye to unwanted facial lines within 20 minutes

The formula

• Here’s a simple headline-writing formula

Number or Trigger word + Adjective + Keyword + Promise

• Eliminate facial wrinkles with Botox injections

Apply the formula

• Use Botox to significantly remove wrinkles within 20 minutes

The formula

• Post hair transplant instructions

Apply the formula

• 5 most important post hair transplant tips/instructions for quick recovery

• Instructions to follow after Rhinoplasty

Apply the formula

• 3 ways to speed up your recovery after Rhinoplasty/ tummy tuck/ hair transplant

Some more useful tips

Add one most appealing and the most researched benefit of the procedure along with the keyword

•Get Botox shots for a wrinkle free face

•Redefine your lip size and shape with dermal fillers

•Restore thinning hair with Hair Transplant

•Get your desired body shape with laser liposuction

Some more useful tips

Avoid using industry terms that would not be clear to your anticipated audience.

•Not everybody knows what is Hyperhidrosis, Blepharospasm, Cervical Dystonia

•Better use common terms like sweaty hands/feet, uncontrolled eye blinking, muscle spasms etc.

Templates for information giving blogs

• Botox the magical drug of 21st century

The target here is muddled, not addressing a specific reader

• Botox - a magical cure for facial wrinkles/ sweaty palms/ lower back pain

Here it is specially targeting a reader

Templates for information giving blogs

• What everybody ought to know about Botox injections

• 5 facts you should know about Laser Liposuction

• Botox for migraine – Are you a candidate?

Templates for blogs targeting prospective

clients

• Laser scar removal – Benefits, Cost, Side effects

• Procedure of Hair Transplant explained

• How to prepare yourself for (name of treatment)

Templates for post-procedure

blogs• 5 most important post hair transplant

tips/ instructions

• 3 ways to speed up your recovery after Rhinoplasty/ tummy tuck/ hair trasnplant

• What to expect after laser hair removal

Templates

• Here is a treatment that helps.....

• Here is a quick way to get rid of .....

• Now you can have…

• Now you can have a skin that's young forever

• Now you can soften facial wrinkles without surgery or even injections

Templates

• Now you can get rid of…

• Now you can get rid of excessive sweating with Botox

• Now you can get rid of unwanted tattoos with laser tattoo removal

• Get rid of ..... With ......

• Get rid of facial wrinkles in 20 minutes with Botox injections

• Get a sexy pout without surgery or downtime