How to use Internet Marketing for Local Businesses

How to use Internet Marketing for Local BusinessesBy Melody Young, Director and Owner My Biz Pro LLC www.mybizpro.biz

@mybizpro1

Hello I am Melody Young, Director and Owner of My Biz Pro, LLC, a digital marketing services agency. In this presentation you will learn about internet marketing essentials that will help your business reach more potential customers online.

This presentation is a broad overview of the importance of mobile responsive websites, internet listing sites, social media, Pay Per Click advertising (PPC), Search Engine Optimization, Content Marketing, Review Services and mobile friendly email.

If you would like to know more about me and My Biz Pro, follow us on Twitter. The at handle is @mybizpro1 and visit the website www.mybizpro.biz

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Have a mobile Friendly Responsive Website

More and more people are using mobile devices to access the internet. Responsive Websites are mobile friendly. A mobile friendly website has Text that is large enough to readNavigation and links that are easy to touch and click onImages and graphics that are big enough to view and videos that quickly load and play Wordpress, Drupal, Joomla and Squarespace are some examples of Mobile Friendly, responsive website design. Ethan Marcotte coined the phrase Responsive Website Design. Responsive websites have three main components which are fluid grid, flexible images and media queries

Fluid grid is important because it creates a precise fit for the screen of each device by resizing the proportions of each web page image

Flexible images are media that fit the screen size and have correct pixel adaptability

Media queries are an imbedded coding system on the web page that determines what kind of device is being used to access the site and adapts the web page accordingly to this device or be visible, proportioned or omitted on the screen depending on the device. 2https://www.mybizpro.biz/web-design-development/

More individuals will access the internet with Mobile AND Stand Alone Devices

More than ever before individuals are accessing the internet with mobile and stand alone devices. Statistics from a February 2016 e-marketer study indicate that 219 million people will access the internet via desk top and mobile devices in 2017. In comparison, 16.5 million people exclusively use their desktops or laptops to access the internet. It is projected that the number of people who use both standalones and mobile devices to access the internet will steadily increase. 3

Since April 21, 2015 mobile-friendliness is considered a Google Search ranking signal

in May 2015 Google internal data showed that more searches take place on mobile devices than on computers in 10 countries including the US and Japan

https://adwords.googleblog.com/2015/05/building-for-next-moment.html

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Find out if your site is mobile responsiveDo a mobile friendly test at :www.google.com/webmasters/tools/mobile-friendlyCheck your site loading time:https://developers.google.com/speed/pagespeed/insights/

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Use Listings to make your business easy to FindRegister for local listings and Google my business

Google my Business: https://business.google.com

Register all your listings for free with Moz localhttps://moz.com/local/search

Use listings, such as whitepages, yellow pages and directory sites online to make your business easy to findAlso register for Google my business6

1. Set up Social media Sites you can manage

2. Select your sites for Target Audience and Your Industry.

Check out this excellent Primer:Time Warner Cable Small Steps for Creating Big Results With Social Media

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Why Use Social Media? Its where your customers are!

Time Warner Cable Small Steps for Creating Big Results With Social Media

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From http://us.accion.org

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Consider Using Pay Per Click Advertising as a part of your marketing plan

Learn more about PPC advertising by watching the video on the My Biz Pro Website

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There are many ways Pay Per Click advertising can be used for your marketing strategy

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https://www.mybizpro.biz/pay-per-click-adwords-remarketing/

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Consider Search engine optimization (SEO) To increase your Ranking on search Engine Results Pages

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https://www.mybizpro.biz/collaterals/seo.pdf

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Search Engine Optimization involves onsite and offsite techniques. Learn with an online class such as SEO Fundamentals by David Booth on Lynda.com

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Use Content Marketing Techniques to Bring more people to your website

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content marketing sources Include:One Page Industry Relevant BlogDownloadable white papers about industry trends rather than productsTwo to three minute industry topic related videosTwo to Three minute product videosRecorded webinars on the business site using programs such as Go To MeetingPodcasts, no more than 20-30 minutes in lengthVisuals, such as slide decks and infographics(Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online, Brian Halligan and Darmesh Shah 2014, p. 24)

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Encourage customers to leave positive reviews on Google My Business, Yelp, Foursquare, Facebook or other review sites

Check review sites often for updates and respond. Check them at: www.freereviewmonitoring.com

Consider using a service that combines customer service check-in emails with publishing positive reviews such as get five starsPositive Reviews will drive traffic to your website

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Email marketing campaigns optimized for mobile viewing will reach a larger audience Slide from"Ask the Experts: Top Tips to Drive More Conversions From Email www.invoca.com

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If you have more questions?Contact me at melody@mybizpro.biz or 360-708-3095Visit our website www.mybizpro.biz Schedule a complimentary digital marketing consultationOrganize your internet marketing ideas with a free planning formhttp://bit.ly/MyBizProWebsiteSocialMediaPlanningForm

Thank you for your participation!

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