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Link Building for Local Intent

Link building for Local Businesses

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Link Building for Local Intent

The Greatest Link I ever built

Penguin Update – 2012

bit.ly/KillerPenguin

Links today Rankings tomorrow

bit.ly/LinkTime

Link Building is Dead

Matt Cutts

Linkbuilding SEO’s

Local Search Rankings Factors 2015

On-Site 20.3%Links 20.0%GMB 14.7%Citations 13.6%

50% Brand Anchor text

25% Naked Url’s 20%

Generic Text

5% Exact Match Anchor Text

Ideal Link Distribution

Don’t have budget like Redbull?

Don’t have authority like Moz?

Local Sites Professional Organizations

Schools Churches Charities/Non-Profits

Where to find local links?

Local Sites

Newspapers

Local Resource Pages

Clubs/Groups

Review Sites

Local Events

Local Award Listings

Where to find local links?

Professional Organizations

Local Meetup Groups

Chamber of Commerce

Better Business Bureau

Local Networking Groups

Trade Associations

Where to find local links?

Where to find local links?

Schools

Local PTA’sCurrent Student DiscountsAlumni Discount PagesAlumni News/Update PagesScholarship Programs

Where to find local links?

Churches

Business Directory Pages

Events to SponsorOffer Discounts for Church Members

Where to find local links?

Charities/Non-Profits

Sponsors Pages

In-Kind Donations

Organizational Focused Giving

Facebook Like Drive

Smart People to Follow

Jon Cooper

@pointBlankSEO

Bit.ly/LinkingWizard

Smart People to Follow

Mike Ramsey

@MikeRamsey

Bit.ly/LinkGold

Thank YouDamon Gochneaur

[email protected]