HOW TO USE CANVA TOEFFECTIVELY PROMOTE YOUR BRAND?

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Click the + sign button for more different designs

Popular design types

Designs for social media posts

Designs for documents, presentation and resume

Designs for blogging and eBooks

Designs for marketing materials

Designs for social media and email headers

Designs for different events

Designs for Ads

Become a design pro in minutes

Beginner’s Challenge

This is your blank Canva

choose color palette or design for your background

Click on Elements to see more options

When you click on shapes, various shapes will appear

Click on the circle to change it to your favorite color.

change the color by choosing on the palette or click the + sign for more options

Next, Search for a 'hat' and put it on this monkey.

adjust the size and position of the ‘hat’

Then add a background

Search for a fruit and drug it on the frame

From Layouts click Uploads

locate the file you want to upload and click open

the file has been uploaded

Essential canvas tools

On dark backgrounds, make your text white.On light backgrounds, make your text black.

When placing text over an image,

consider using a 'Text Holder’

Always use grids for your images

Grids are a great way to layout your images.

Grids can be use for Instructional steps

1 2

3 4

Marrying Text and ImagesCombine text and images to

create a powerful composition

Adding text to the picture

choose a text style and edit

click the square button to change font color

Use transparency to lighten your photo and make text pop

adjust the transparency

Use a slightly transparent shape to make your text stand out.

adjust transparency to desired outcome

Layer two photos of different transparencies for an interesting texture.

1st photo

2nd photo

Adjust transparency of the first photo

then line it up with the bottom image to create a new image

Placing a margin or design

Type in the text you want using the text options located on the left side

Select background designs

from elements click on the shapes

choose the margin you want to place

adjust the size of the margin by moving the dots on either sides

change color of the margin if you want

finished design

Create your own textures by cropping photos

crop the size of the design

click the check sign

a square texture that could be used as a background.

rotate background

then adjust the size of the background

Creative background tools

Use the ‘Saturation’ filter to remove an image's color: Create 2 Pages

1st Page

choose a shape and color

2nd page

Second choose a picture with black and white picture

drag the first picture on top of the second picture

then adjust the transparency of the picture

finally adjust the shape by moving the dots

Blurring your background image pairs well with a white icon.

first choose an image background

select an icon

adjust icon color to white

adjust saturation or transparency

Use neon colored text with a desaturated background.

First choose a layout or design

Add text to the background

change color of the text

click Filter to adjust background

adjust saturation to 0

Adjust text color and size

A colored block in front of your background can be used for text.

place and adjust the block in front of the background

Add text to the block

change color of the block if you want

Finally, adjust transparency of the block

Branding

Designing a presentation

Use the same 'banner' throughout your design.

Add and adjust text

Use the same 'frames' in your design to create a consistent layout.

Have a strong cover design and match it with a simpler content slide.

simple content slide with title of the presentation

Building a brand kit

Choose a color palette of 4 colors or less that reflects the personality of your brand

Click the + sign to get the hex code

copy and save the hex code for future use

choose a suitable title font for your brand

Choose a readable subtitle and body font to suit your brand.

To ensure that your logo can be recognized when small, decide its minimum size.

adjust size of the logo

Leave enough room around your logo and tagline.

Make sure it is readable and has plenty of white space

Keep the placement of your logo & elements consistent

Color Relationship

A ‘complementary’ scheme is made using colors that are opposite each other on the color wheel.

Example opposite color of yellow is blue

A ‘monochromatic’ scheme is made using various tones of one color.

An ‘analogous’ scheme is a group of colors close to each other on the color wheel.

A tint is a lighter version of a color.

A shade is a darker version of a color

Choosing the right font

The key to choosing fonts is CONTRAST.

Size Matters

Readability

Ensure your Body Font is simple and easy to read.

Resize text so it fill up a shape. Then delete the shape

Always choose a font that emphasizes your message

this text looks informal and fun

Font Pairing Basics

Try pairing a regular and a bold font together

Pair a bold font with a script font

Pair a tall font with a short font

Try pairing a thin and thick font

Try pairing regular and italics together

Tips for titles

Bring order and impact to your titles by aligning them

Titles can be left aligned

Titles can be right aligned. This is useful when an image is on the left

Letter spacing can be used to match the width of other words.

This is found in the drop down menu under ‘Text spacing’

You can increase the size of each word to have a uniform width.

Introduction to

Infographics

Using a number inside a shape will make your information stand out.

In the Canva library there are many graphics which can be used to visualize information.

Represent your data with large graphics. This makes your information easily understood.

Color can be used make your statistics and data clearer.

Use lines to connect column graphs to a set of numbers.

Design for Social Media

Create a consistent template for your social posts.

This includes colors, fonts and imagery.

Social

Ensure your designs are consistentacross all social media sizes.

Pinterest

facebook

Make your cover image compliment your profile photo.

You may need to create multiple templates for different types of content.

A consistent, eye catching layout will help your viewers recognize and remember you.

Perfect Presentations

Your title sets the mood for the rest of your presentation.

Use the same fonts, colors and imagery throughout.

Change the title into content pages…

by moving the background and titleto make space for your text.

Ensure your text doesn't crowd the page and is away from the edges of the slide.

Limit the amount of text on your page. Aim to have a minimum font size of 30.

Rather than load too much information into one slide. Split the information into

two slides as shown below