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I was scanning through my online calendar the other day and couldn’t help but notice how almost every single conversation I had had in the past 30 days was with someone who had I “met” using LinkedIn. A Skype call with one of my best friends and clients who is an Executive Director of a small Oregon nonprofit? Met him on LinkedIn. A phone call with a colleague from Boston who I check in with regularly to share career growth notes? Met him in a LinkedIn group A conference call with the women in my mastermind group? Met all of them there too. A planning call with one of the biggest thought leaders in my community about a potential joint-venture project? You guessed it . . . LinkedIn. As I thought about how I grateful I am to have connected with all these incredible nonprofit professionals (and none of whom I have met in person), I noticed that the development of each relationship had followed a consistent pattern. If you’re new to social media or are just unsure about how to effectively use LinkedIn, I’d like to share with you my step-by-step plan for turning strangers into strategic partners using the biggest business directory in the world. Learn how to: -Position yourself as a thought leader in your community by setting up a magnetic, professional profile -Recruit new board members by meaningfully networking with other influential community leaders -Raise awareness of your cause more quickly by creating high-impact joint-venture partnerships -Make (and manage) dozens of new connections every month -Get your message in front of key decision makers Stand out from your competitors through developing a strong branding message
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www.nextlevelnonprofits.com
www.nextlevelnonprofits.com
www.nextlevelnonprofits.com
www.nextlevelnonprofits.com
www.nextlevelnonprofits.com
www.nextlevelnonprofits.com
www.nextlevelnonprofits.com
www.nextlevelnonprofits.com
Welcome to the Webinar!
• Poll #1: Who are you most interested in connecting with on LinkedIn?
• Poll #2: How would you rate your success as a networker on LinkedIn?
www.nextlevelnonprofits.com
My LinkedIn StoryBefore…
• No clients• No projects• No website/content• No influential connections• No online marketing experience• No nonprofit sector experience• No real ability to get out and network (work from
home, homeschooling 3 young kids)
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My LinkedIn Story
Now…
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Today’s Three Take-Aways:
• Learn how to position yourself as a thought leader in your community by setting up a magnetic, professional profile.
• Learn how to recruit new board members and skilled volunteers by meaningfully networking with other influential community leaders.
• Learn how to raise awareness more quickly by creating high-impact joint-venture partnerships.
www.nextlevelnonprofits.com
Nine Steps To Turn Strangers into Strategic Partners
1. Identify who you want to connect with2. Get clear on your contacts’ WIIFM concerns3. Create an attention grabbing profile4. Send personalized connection requests5. Initiate dialogue with new connections6. Get offline ASAP7. Do your homework8. Have initial phone call9. Cultivate your friendship by keeping in touch
Info originally published as guest articles on http://sm4goodness.wordpress.com
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Step One: Identify WHO you want to connect with (pick 2-3 groups)
• Demographic– Age– Location– Job title– Volunteer experience
• Psychographic– Passion areas– Problem areas– Hopes & Dreams
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Step Two: Identify Your Contacts’ WIIFM Concerns
Identify your potential contacts’ objections in advance: – What’s in it for them
by connecting with you?
– How can connecting with you help them get to their goals faster and cheaper?
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Step Three: Create An Attention-Grabbing Profile (part 1)
1. Use a professional, classy picture.2. Write your name properly.3. Use your headline as a benefits statement.4. Make your profile public.5. Don’t have too many (or too few) connections.
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Step Three: Create An Attention-Grabbing Profile (part 2)
6. Write your profile in the first person. 7. No unexplained acronyms.8. Display authentic recommendations.9. Commit to replying to your messages quickly.10. Fill out your profile completely, no empty sections.
For more tips, check out Mark Halpert’s 4Good webinar “Why You”.
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Step Four: Send simple, personalized connection requests.
Research the person you’d like to meet and add a personal note to the connection request –
never send the default request.
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Step Five: Initiate email dialogue with your new connection
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Step Six: Get Offline ASAP
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Step 7: Do Your Homework
1. Review their LinkedIn profile
2. Google their name and company
3. Follow them on Twitter
4. Read the “about me” on their website
5. Get some context by talking to mutual connections
Tip: Jot down 5-8 interesting facts about them in preparation for your call: kids, hobbies, past work etc.
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Step 8: Have Your Initial “Get To Know You” Phone Call
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Step 9: Cultivate your friendship by keeping in touch
• Subscribe to each other’s newsletters
• Book a follow-up call or coffee
• Introduce them to someone they could benefit from meeting
• Use a contact relationship management program to stay on top of your networking efforts
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What’s Next?For more info head over to
www.nextlevelnonprofits.com/linkedin
to check out my brand new program
“Leading The Way With LinkedIn”.
Thanks for being here today!
www.nextlevelnonprofits.com
www.nextlevelnonprofits.com
