Download ppt - How to turn strangers into strategic partners using LinkedIn

www.nextlevelnonprofits.com








Welcome to the Webinar!

• Poll #1: Who are you most interested in connecting with on LinkedIn?

• Poll #2: How would you rate your success as a networker on LinkedIn?


My LinkedIn StoryBefore…

• No clients• No projects• No website/content• No influential connections• No online marketing experience• No nonprofit sector experience• No real ability to get out and network (work from

home, homeschooling 3 young kids)


My LinkedIn Story

Now…


Today’s Three Take-Aways:

• Learn how to position yourself as a thought leader in your community by setting up a magnetic, professional profile.

• Learn how to recruit new board members and skilled volunteers by meaningfully networking with other influential community leaders.

• Learn how to raise awareness more quickly by creating high-impact joint-venture partnerships.


Nine Steps To Turn Strangers into Strategic Partners

1. Identify who you want to connect with2. Get clear on your contacts’ WIIFM concerns3. Create an attention grabbing profile4. Send personalized connection requests5. Initiate dialogue with new connections6. Get offline ASAP7. Do your homework8. Have initial phone call9. Cultivate your friendship by keeping in touch

Info originally published as guest articles on http://sm4goodness.wordpress.com


Step One: Identify WHO you want to connect with (pick 2-3 groups)

• Demographic– Age– Location– Job title– Volunteer experience

• Psychographic– Passion areas– Problem areas– Hopes & Dreams


Step Two: Identify Your Contacts’ WIIFM Concerns

Identify your potential contacts’ objections in advance: – What’s in it for them

by connecting with you?

– How can connecting with you help them get to their goals faster and cheaper?


Step Three: Create An Attention-Grabbing Profile (part 1)

1. Use a professional, classy picture.2. Write your name properly.3. Use your headline as a benefits statement.4. Make your profile public.5. Don’t have too many (or too few) connections.


Step Three: Create An Attention-Grabbing Profile (part 2)

6. Write your profile in the first person. 7. No unexplained acronyms.8. Display authentic recommendations.9. Commit to replying to your messages quickly.10. Fill out your profile completely, no empty sections.

For more tips, check out Mark Halpert’s 4Good webinar “Why You”.


Step Four: Send simple, personalized connection requests.

Research the person you’d like to meet and add a personal note to the connection request –

never send the default request.


Step Five: Initiate email dialogue with your new connection


Step Six: Get Offline ASAP


Step 7: Do Your Homework

1. Review their LinkedIn profile

2. Google their name and company

3. Follow them on Twitter

4. Read the “about me” on their website

5. Get some context by talking to mutual connections

Tip: Jot down 5-8 interesting facts about them in preparation for your call: kids, hobbies, past work etc.


Step 8: Have Your Initial “Get To Know You” Phone Call


Step 9: Cultivate your friendship by keeping in touch

• Subscribe to each other’s newsletters

• Book a follow-up call or coffee

• Introduce them to someone they could benefit from meeting

• Use a contact relationship management program to stay on top of your networking efforts


What’s Next?For more info head over to

www.nextlevelnonprofits.com/linkedin

to check out my brand new program

“Leading The Way With LinkedIn”.

Thanks for being here today!

http://www.nextlevelnonprofits.com/linkedin

