#SMX #31C @erinever

The struggle is very real, you guys

How To Prove The Value Of SEO

#SMX #31C @erinever

TITLE OPTION #2 – IMAGE Slide with SMX FOOTER:

This  blank  layout  offers  you  flexibility  to  insert  your  own  standard  slides  above  the  SMX  footer-­‐  either  for  a  title  slide  or  all  others.      YOU  MUST  USE  THIS  FOOTER  AT  MINIMUM  ON  YOUR  TITLE  SLIDE  &    ALMOST  ALL  OF  YOUR  SLIDES.    If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately.    If  using  explicit  fonts  are  important,  you  may  provide  a  pdf  to  the  event  organizers  to  maintain  look  &  feel  during  live  presentation  and  in  the  version  SMX  will  upload  to  slideshare.            DELETE  THIS  SLIDE  IF  YOU  DO  NOT  USE.    

If you could get me that No. 1 ranking tomorrow,

That’d be great. Thanks.

#SMX #31C @erinever

Can you just call Google?

#SMX #31C @erinever

It’s not their fault

#SMX #31C @erinever

They may recognize SEO as important

via  Pew  Research  Center  

#SMX #31C @erinever

But their budgets don’t back them up

via  Forrester  

Paid  8%  

Organic  92%  

%  of  Search  Engine  Clicks  

Paid  89%  

Organic  11%  

%  of  Search  Engine  Spend  

#SMX #31C @erinever

Google doesn’t exactly make it easy

#SMX #31C @erinever

Headline Text Slide with Solid Blue Banner:

This  blank  layout  offers  you  flexibility  to  insert  your  own  standard  slides  above  the  SMX  footer    YOU  MUST  USE  THIS  FOOTER  AT  MINIMUM  ON  ALMOST  ALL  OF  YOUR  SLIDES.    If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately.    If  explicit  fonts  are  important,  you  may  provide  a  pdf  to  the  event  organizers  to  maintain  look  &  feel  during  live  presentation  and  in  the  version  smx  will  upload  to  slideshare.      DELETE  THIS  SLIDE  IF  YOU  DO  NOT  USE.    

#SMX #31C @erinever

Don’t care how. I want it now.

#SMX #31C @erinever

There’s an incubation period with SEO

#SMX #31C @erinever

#SMX #31C @erinever

You have a very small window

#SMX #31C @erinever

Take things one bite at a time

#SMX #31C @erinever

Show a competitor beating you Show a competitor beating you

#SMX #31C @erinever

#SMX #31C @erinever

Remember when this was all we needed?

#SMX #31C @erinever

FOLD  

No.  1   ????  

#SMX #31C @erinever

And misattribution? Or “ad” blockers?

via  Search  Engine  Land  &  Groupon  

#SMX #31C @erinever

Now, we’re drowning in data We are drowning in data now

#SMX #31C @erinever

#SMX #31C @erinever

And leaves people dumbfounded

#SMX #31C @erinever

You need to be in the weeds. They don’t.

#SMX #31C @erinever

But geez don’t they love the keyword planner?

#SMX #31C @erinever

This isn’t helping anyone.

via  Avinash  Kaushki  

#SMX #31C @erinever

News Flash: This isn’t any better folks

via  Avinash  Kaushki  

#SMX #31C @erinever

Give them information, not data

#SMX #31C @erinever

Give them actions, not a laundry list of tactics

#SMX #31C @erinever

Show impact on overall business, not just SEO

“Not  my  job”  

#SMX #31C @erinever

Stop reporting only on window shoppers

#SMX #31C @erinever

Relate visits back to revenue

#SMX #31C @erinever

Remember: Online metrics don’t live in a bubble

via  Google  Inside  AdWords  

#SMX #31C @erinever

Ultimately, just show what’s in it for them

#SMX #31C @erinever

SEE YOU AT THE NEXT #SMX

THANK YOU!

#SMX #31C @erinever

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Castle  Rock  Entertainment  

www.aliexpress.com  

Wouldpoultry.net  

Mikkiblogs.com  

Amazon  

http://bigwaterconsulting.net/data-­‐please-­‐use-­‐responsibly-­‐misleading-­‐and-­‐meaningless-­‐data-­‐part-­‐3/  

NBC  

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