How To Pick A Hashtag

#HASHTAGHOTLINE with

Edward Hu [email protected]

Send questions to @TINT with #hashtaghotline on Twitter

mailto:[email protected]

How to leverage hashtags, successfully

@TINT and #hashtaghotline

Why it’s important to use #Hashtags

____ #hashtags make your audience feel like they are a part of your brand


By using hashtags on Twitter, you’re ensuring that people can share your content more easily. Whether it’s a generic hashtag or something industry specific, adding a hashtag automatically increases your engagement

DOUBLES YOUR ENGAGEMENTbut…don’t get too crazy with your hashtag usage on Twitter or else you will see your engagement drop.

MODERATION IS KEY.

More Engagement on Twitter MORE FAVORITES, SHARES, RETWEETS

“When you use more than two hashtags, your engagement actually drops by an average of 17 percent.”

-Buddy Media on Twitter #s

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”4@TINT and #hashtaghotline

Instagram Doesn’t Care MORE #HASHTAGS = MORE RELEVANCE

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1. Social Media SEO More hashtags means you’ll come up more often when Instagram users are searching or just tapping hashtags posted by people they follow.

2. Emojis Using emojis as a part of your hashtag is an excellent way to stand out in a very loud ecosystem of hashtags. Everyone has an emoji keyboard, incentivize people to use them. IT’S FUN!

5@TINT and #hashtaghotline

THE DREADED FACEBOOK #hashtag

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EMBED A SOCIAL HUB INTO YOUR FACEBOOK PAGE Just because Facebook hashtags don’t work well, doesn’t mean you can’t display what people are saying about you from other networks

TINT HAS THE TECHNOLOGY! FACEBOOK HASHTAG’S WON’T STOP US


#HASHTAGS ARE SO IMPORTANT…

HOW DO I CRAFT THE PERFECT #HASHTAG?


2. WORD PLAY

Fear, Flattery, Pity, Pride, Spite, Guilt, Disgust, Empathy, Compassion, Relief, Hope

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Alliteration, Assonance, Acronym, Acrostic,Backronym, Consonance, Euphemism, Holorime, Janusism, Neologism, Oxymoron, Pun, Spoonerism

3. IS IT ACTIONABLE? What is the CALL TO ACTION?

1. EMOTIONAL APPEAL


Emotional Appeal I’M GOING TO MAKE YOU FEEL SOMETHING!

The type of emotions that each brand wants their customers to feel is going to be different. The key is to pick an emotion that you want the fan or follower to feel when they think about your brand

What does your brand stand for? If you don’t know the answer to this question, stick with generic hashtags. You don’t want to freak your audience out - like this guy ->

Pro-Tips

• See what your influencers are hash-tagging

• Would I post this to my social network?

• Keep it relevant - join the party!


Word Play THIS IS MY FAVORITE PART

This is where you let your creative powers loose and start brainstorming phrases, words, initialisms to capture the attention of your audience.

QUANTITY QUANTITY QUANTITY

Pro-Tips

• Come up with at least 25 viable hashtags

• If your audience is younger, bring in the intern

• Play word association games, use a thesaurus


Actionable VERBS - ITS HOW YOU #HASHTAG

Seeing a good hashtag should make you think about a great post that could go with the hashtag. It should inspire you to create a piece of content.

use verbs, duh

Pro-Tips

• Make the #hashtag fit into a sentence easily.

• Is your #hashtag a call to action?



Are other people using this #hashtag yet? Its always to double check. You may think you’ve come up with something super clever but you may not be first. Check usage and frequency

How are other people using it? Can I still own it? If its not 100% original, check what kind of content already exists. If its too off brand, you need to start over. #sadface

Have other people look at it and get feedback! You may think you have gold on your hands and someone else might see a big pile of…

BEFORE YOU CELEBRATE… THE LAST 10% OF THE JOB ISN’T DONE


Marketing

How To Pick A Hashtag