How to market engagement not awareness

27 November 2014

PRESENTATION TO THE:

LEARNING NETWORK

WESTERN EDUCATION

OCTOBER 29, 2014

27 November 201427 November 2014

SHOW & TELL:WHAT NOT

TO LEARN IN KINDERGARTEN



GREAT MEMORIES


BUT THERE IS ONE ACTIVITY WE NEED TO

LEAVE BEHIND



PICKED UP SOME BAD HABITS

FOR SOME GOOD REASONS . . .


GREAT MEMORIES


GREAT MEMORIES


GREAT MEMORIES


GREAT MEMORIESVINCE & LARRY “BUCKLE UP”


GREAT MEMORIES


AS A RESULT OF PAST SUCCESS, WE STILL DO IT. ALL THE TIME.

27 November 2014

IN A 24/7, MOBILE OBESESSED, MULTI CHANNEL UNIVERSE,

IT NO LONGER WORKS


SO WHAT SHOULD WE

DO DIFFERENT?


NEED TO ENGAGEIN A BUNCH OF WAYS. OFTER IN COMBO


GIVE ME SOMETHING

TO DO



GREAT MEMORIES


AND A REASONTO DO

IT


AND A REASONTO DO

IT


AND A REASONTO DO

IT


BUT MAKE IT SIMPLE

27 November 201427 November 2014 SIMPLE



MAKE IT FUN



GREAT MEMORIES


GREAT MEMORIES


SHOW UP WHERE YOUR AUDIENCE IS


SHOW UP WHERE

PEOPLE ARE


IN UNEXPTECTED

WAYS



BE AUTHENTIC


BE AUTHENTIC


BE AUTHENTIC


WITH CLEAR GOALS AND

DESIRED OUTCOMES



WHERE THE ASKMATCHES THE

GOAL


WHERE THE ASKMATCHES THE

GOAL


KEEP TRYING AND ITERATINGFAILURE=SUCCESS


KEEP TRYING AND ITERATINGFAILURE=SUCCESS


AND REMEMBER


READY TO ENGAGE?


READY TO ENGAGE?


READY TO ENGAGE?

27 November 2014

IF YOU ARE PREPARED TO REALLY GO FOR IT

WE ARE YOUR PEOPLE

MUST BE ENTICING, BENEFICIAL,

RELATIVELY EASY AND MEASURABLE


QUESTIONS?


Phillip Haid // Co-Founder + CEO

[email protected]

1.416.898.1700

@philhaid

@publicinc

HERE’S HOW TO GET IN TOUCH.

27 November 2014

mailto:[email protected]

Marketing

How to market engagement not awareness