Digital is now the “New Normal”

“Digital” has revolutionized the publishing industry

Digital is now the “New Normal”

and has changed the Publishing Landscape

Where millions and millions of content is added every second

The volume, variety and velocity of content added is simply

mind boggling

In this content overflowing world

Your every

single book,

journal,magazine,

content

is a tiny drop in the ocean

The million dollar question among publishers

How to make my piece of content unique and get noticed ?

Your Book has to be first seen to be bought

4 Things you need

To keep a tab on

1 CONTENT

Content is King

Make it Appealing

Multi-format & Good designBells and WhistlesInteractiveAnytime, Anywhere

2 CONTEXT

Context is criticalFocus on Metadata

Treat the optional ones as mandatory

(Descriptions, Author Bio, Reviews etc)

3 PROMOTE , ENGAGE

Use Social Media – Engage customersReviews, Blogs, Tweets, Posts, Ads……..

4 Measure

Use the power of Big Data

Monitor Consumer BehaviorCampaign EffectivenessPredictive AnalysisDefine and Redefine Strategies

Sell More….

Succeed in the New Normal

For any assistance on

Content | Context | Social | Big Data

marketing@luminad.com