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Speaking at Digital Bites, Sarah Howe, Digital Marketing Manager at Adnams, offers her five simple steps to build an engaged following on Twitter without spending a penny. Coordinating social media for a brand with more than 20,000 followers, Sarah explains how you can connect with potential customers, raise brand awareness and build a community around your product or service.
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Grow your Twitter following on the cheep! presented by Sarah Howe, at Adnams
Award-winning UK brewer, hotelier and wine merchant
EASILYDIGESTIBLEDIGITALINSIGHT
Grow your Twitter following on the cheep!
Sarah Howe Digital Marke1ng Manager, Adnams
Why Twitter for your Business? • Connect to existing and potential customers • Real time interaction • Gather intelligence and feedback • Improves Google Ranking
Step 1: Commitment
• Time investment • Weekly analysis • Maintain momentum • Plan ahead
Step 2: Follow, Follow, Follow • Use existing email contacts • Twitter.com search • Twitter notification emails • Follow back
Step 3: Promote • Add Twitter handle to stationery • Place link to Twitter on website • Tweet share button on blog • Embed tweets • Timeline Widget
Step 4: Listen Closely • @Mentions – email from Twitter • Mentions – people talking about you • Search – use variations • Time of Day/Week
Step 5: Get Involved • Favourite tweets • Join in conversations • Respond to mentions • Build influencers and gain new leads • Share photos, whitepapers, blog etc
Extra Tip: Moving Forward Social Media Management Tool • Free versions • Schedule Tweets • Monitor Keywords • Automated Reports and Analytics
Thank you
Follow us @Adnams Follow me @_sarahhowe