Social Media 107: How to Successfully Grow Your Business with Twitter

Michelle Hummel CEO of…

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9th most visited website 80% of Twitter usage is

outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experience

The average number of tweets per hour is around 1.3m

Twitter

Source: Socialnomics author Erik Qualman

Do you have a Personal and/or Business Twitter?

How to use Twitter for Marketing

Mention: @ Use to reply directly to a user "Glad your shipment arrived @janesmith!"

Retweet: easily share a message you like to all your followers instantly

Private Tweet: start your Tweet with DM or D to direct-message them "DM @joesmith234 what is your order number?"

Twitter Communications

How do you like to communicate on Twitter?

The # symbol is used to mark keywords or topics in a Tweet

It was created organically by Twitter users as a way to categorize messages

An easy way to group tweets together to be easily searched

What are Hashtags?

Have you ever used a Hashtag on your Tweets?

Example: VegNews added the hashtag before the word "vegan" in their message. The word is now a link to search results for all Tweets containing "#vegan" in the message.

Hashtag Example

Have you used Hashtags to market your business?

Events or conferences: “Crystal's presentation was great! #podcincy"  Disasters: "#sandiegofire “A shelter has opened up downtown for fire refugees."  Context: "I can't believe anyone would design software like this! #microsoftoffice"  Recall: "Buy some toilet paper. #todo" Quote: "Great minds discuss ideas. Average minds discuss events. Small minds

discuss people." ~Eleanor Roosevelt #quote

Example Hashtag Uses

Do you have more ideas for Hashtag uses?

Target your audience: teach social media? #socialmedia will help you reach your target audience

Get Retweeted: put your message in front of likeminded people

More Followers: likeminded people will follow you

Popularity: words that become very popular are often hot “Trending Topics”

Hashtags Grow Your Business

Can you think of good reasons to use a Hashtag?

Business Ideas for Twitter

ComCast offers a friendly Twitter customer support option, they even use a real person’s photo instead of the company logo

ComCast Customer Support

JetBlue offers Twitter-based customer service notice, they even provide the customer support number for more concerns

JetBlue Customer Support

Dell has created a number of Twitter profiles, each meant for different types of deals DellOutlet posts recent refurbished Dell computer offers. It was reported they banked $3,000,000 from Twitter related sales

Dell Outlet

Group of Twitter people with a common interest

It’s like Facebook or LinkedIn groups for Twitter

Search by keyword to find others to connect with

You can start and market your own Twibe

Who is your target market? Join that Twibe and start building relationships!

Twibes

What Twibe keyword can help your business?

Directory of Twitter users searchable by keyword

Easily find and follow people with similar interests or your target market

Engage in valuable conversations

Connect with the most influential people

Grow your business by partnering with influencers

WeFollow

What Twitter users could be influential for you?

A real-time online chat room for Twitter

Start sending and receiving tweets about your topic choice

Follow hashtags like #socialmedia and join in on conversation, build relationships and learn

TweetChat

How do you jump start Twitter conversations?

Real time targeted twitter marketing engine

TwitHawk searches Twitter and generates a list of the best tweets for you to respond to

Find people talking about your keyword

Reply to targeted conversations easily

TwitHawk

How do you find the right Twitter conversations?

Auto Tweet a welcome message to your followers

Setup targeted keywords and auto follow users

Monitor multiple Twitter streams and reply easily from one inbox

SendSocialMedia

How do you monitor your Twitter account?

How do I find the right Twitter tools?Introducing Social Media Matcher

Must Have Social Media Tools for Twitter

Share your Twitterstream with your fans on Facebook

Gives them an easy way to follow you on Twitter

Introduce them to your Twitter account

Easy installation, free service!

Twitter For Fan Pages

Do you have your Twitterstream on Facebook?

See how many people saw your Tweet and who they were

Run a free report for your hashtag, link or brand name

Find out the number of unique users who saw your Tweet

TweetReach

Do you monitor the effectiveness of your Tweets?

Backup your entire Twitter account into a CSV. File

Save your Tweets, followers and people your following in just a few minutes

Easily refer to older Tweets and protect yourself from losing your information in case the inevitable happens

Tweetake

How do you store your Twitter information?

Check the power of your Twitter profile compared to millions of other users

Get an instant grade and report

Monitor your grade to see how you are improving

TweetGrader

How do you monitor your Twitter success?

Easily clean up your Twitter account to remove those people who do not follow you back

Improve your ability to follow others by lowering you following to follower ratio

JustUnfollow

How do clean up your Twitter account?

Easily add a retweet button to your blog

Let your fans easily post your content to their entire network

Grow your social network fast

Topsy Retweet Button

Could you benefit from more Twitter followers?

Takeaways

What Twibes can you join to start engaging with your target audience?

What tools can you start using to reach your target audience?

Who are the Twitter influencers that can help grow your business?

How do you plan on staying educated about social media?

Continuing Education

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Social Media Toolkits Directory Social Media Case Studies Library Social Media Book Reviews Social Media 40 Chapter Book 8 Modules of Social Media Video Training Social Media National Events Calendar Access to all my recorded Webinars Ability to get Social Media Certification

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1 Hour FREE One-on-One Marketing Consultation

3-5 page Social Media Analysis Report

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Questions and Answers

What questions can I help answer?

Thank you for participating!

Michelle Hummel

Web Media University

http://www.WebMediaUniversity.com

Phone: 513-204-9324

michelle@webmediauniversity.com