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DEVELOP & IDENTIFYHOW TO
PROMOTABLE CONTENT
AMY BISHOP
DigitalRelevanceMedia Outreach Specialist
www.amylbishop.com@AmyL_Bishop
MEDIARELEVANCE
MEDIA RELEVANCE
Is the information new orunique?
Would a journalist be able tofind it elsewhere?
MEDIA RELEVANCE
How will it serve the journalist& their readers?
Will it augment an existingstory idea?
MEDIA RELEVANCE
Has this particular piece ofcontent been covered on amainstream media outletalready?
CONTENTENGAGEMENT
CONTENT ENGAGEMENT
Is the content format and userexperience something thatjournalists and readers willengage with?
CONTENT ENGAGEMENT
Is the content formatted andpresented in a visuallyappealing way?
CONTENT ENGAGEMENT
Are the website and landingpage optimized for leadgeneration and nurturing ofreferral traffic from mediacoverage?
CONTENT ENGAGEMENT
Can part of the content beoffered to the media andhosted directly on thepublications' websites?
TOPIC+ TRENDS
TOPIC + TRENDS
Does the content favor thebrand or show product bias?
Does it feel like a sales pitch?
TOPIC + TRENDS
Does the topic align withcurrent reporting trends ofindustry publications?
RELEVANCE.COM
CONTENT PROMOTIONto learn more about
AMY BISHOP
DigitalRelevanceMedia Outreach Specialist
www.amylbishop.com@AmyL_Bishop