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HOW TO
CREATE AN
ONLINE
COURSE
Fall in Love with
your audience will
So, you'reready to
share yourwisdomwith theworld,right?
Soooomuch
wisdom
You've heard that the OnlineCourse Industry is huge.
So you decided ..
Let's create anONLINE
COURSE!
Let's create anONLINE
COURSE!
It can't be that hard,
right?
wrong.
If you want to get results...
If you want your audience tofall in love
with yourcourse content ..
If you want your audience tofall in love
with your course content ..
you need more
You need whatthis guy has.
The benefit of RESEARCH.
Which is a fancy way of sayingyou get to learn from
the MISTAKES of others.
THE WRONG planning, content or delivery
can lead to failure.
for your studentsand Overwhelm
Gah!overwhelm
Let's not do that foryour online course, ok?
We asked 19 Online Course Creators to sharetheir No 1 Tip ...
..for creating online coursesyour audience will
fall in love with.
This is what they said.
Spend some quality time on your course outline.I give myself 7 Days to work on it. The way you unveilyour content is a direct reflection of how quicklypeople are going to be able to learn what you'reteaching them - and implement it.
1
Amy Porterfield
A Quality Outline
Michael Stelzner
When creating acourse, try toactually understandwhat your audienceis interested inrather than creatingsomething you areinterested in. Putthose assumptionsTO THE TEST!
Work from Data,2 NOT INTUITION
Ian Cleary
Help them avoid overwhelm
A big area I focus on is ensuring they don't suffer
overwhelm. We think that we have to provide so much
content but what people want is results. They don't
have time to go through massive amounts of content!
3
Kimberly Murphy
Actionable Lessons
After the right person to teach is selected we then work to
create the lessons in a way that is actionable, so our
students feel equipped with the tools and strategies
needed to do the thing they have always wanted to do.
4
Andrea Vahl
Amswer their Questions
Usually Icreate coursesaround thethings myclients ask themost about. 5
CLICK to get the FULL GUIDE
(all the tips)& CHEATSHEET
SHHHHHHHH
This is just a taste of the experttips. Read the blog post for theextended mix + a coolClickable PDF CHEATSHEET to Plan Your Content based on5 Key Steps.
Downloadthe
CHEATSHEET(and Amy's
Secret Sauce)HERE
...and Amy Porterfieldgives a step-by-stepwalkthrough to her#No1 SECRET SAUCEtip behind selling$6million worth of online courses!
It's on the Cheatsheet too. DOWNLOAD IT
HERE.
...and Amy Porterfieldgives a Step-by-StepWalkthrough to her #No1SECRET SAUCE tipbehind selling$6million worth of courses!
Meet Amy
Antrese Wood
Pick Up the PhoneI took it one stepfurther and calledthem. Yes, I picked upthe phone and calledartists who mightbenefit from thecourse. I tested myideas and proved theconcepts workedbefore I evenstarted buildingthe product. 6
Melonie Dodaro
Beginner LevelJust because you are
extremely familiar with thesubject matter does not mean
that they will be. If you aregoing to make an assumption,assume they are starting with
little to no knowledge.
7
Natalie SissonFans for LifeThe minute you understand their challenge, and can
write according to what they desire most, you will
have fans for life and loyal customers who love
whatever you produce!
8
Melissa Megginson
Help them succeed
If you can figure
out where the
disconnect is
between your
audience’s goals
and how they’re
getting there, you’ll
find the sweet spot
for course content
creation.9
Viveka Von Rosen
Find out what they want
My content manager had this genius idea. He
suggested I ASK my tribe what they wanted.
Turns out the overwhelming majority did NOT want
The Complete Guide to LinkedIn. They wanted to
know how to find higher quality LinkedIn leads. Duh.
10
Rebekah Radice
Be the CatalystFocus all
of yourenergy onbeing the
CATALYST to their
success.
11
Valerie Khoo
Digestible LearningMake sure you structure
the course so that youare creating digestible
learning moduleswhere people not only
feel that have fully understood what
you’ve explained, buthave the confidence
to take action on whatthey have learnt.
12
My participants love the daily videos I give them
throughout my Money Cleanse course. It helped them
feel supported and got to better understand who I
was, what I stood for, and how I could help them
as a living example of what I preach.
13
Caroline Makepeace
Put a lot of YOU into the Course
Kylie Patchett
Your aim withyour course isto help a clienttransform ormove throughsomethingthey eithercannot, or willnot, transformthemselves.
Help them transform14
Phil Mershon
Use their language Through surveys and Google search results,find the exact words your customers andtarget audience uses to describe the painpoint you plan to solve.
15
It helped them feel supported and got to better
Start a Group
Create a private FB group so you can interact
with your customers and answer questions
and continue to give value and build trust
after they have purchased the course.
16
Sue B Zimmerman
Leave Your Ego
To create course
content your
audience falls in
love with you must
spend time with
them, get to know
their wants, needs,
and challenges,
then design toward
that reality.Leave
your ego at the
door and be open to
what your audience
truly needs to be
successful.
17
at the door
Dave Charest
Greg Smith
Gamify your ContentBreak up your course into short digestiblelessons with quizzes for better engagementand to ensure your students haveunderstood your content.
18
19
Kim Garst
ListenOne of the best ways to identify problems is to LISTEN.
When you hear the same problem repeated over and
over, you have "the problem". When you have the
solution to someone’s problem, they will buy. In fact,
they will thank you for reading their mind!
That's 19! But let's stretch this...
Then you'll know the secretsthat these
guys do.
So, go...make your fans fall inlove with your content.
PRODUCED BYDesign - Donna Moritz
Images by&CLICK to Read More
& Grab the CHEATSHEET
THE EXPERTSMichael Stelzner - SocialMediaExaminer.com Sue B Zimmerman - SueBZimmerman.com
Natalie Sisson - SuitcaseEntrepreneur.com
Antrese Wood - SavvyPainter.com
Andrea Vahl - AndreaVahl.com
Ian Cleary - RazorSocial.com
Melissa Megginson - TailwindApp.com
Viveka Von Rosen - LinkedIntoBusiness.com
Amy Porterfield - AmyPorterfield.com
Kimberley Murphy - CreativeLive.com
Rebekah Radice - RebekahRadice.com
Valerie Khoo - WritersCentre.com.au
Caroline Makepeace - YTravelBlog.com
Kylie Patchett - KyliePatchett.com
Phil Mershon - SocialMediaExaminer.com
Melonie Dodaro - MelonieDodaro.com
Kim Garst - KimGarst.com
Dave Charest - ConstantContact.com
Greg Smith - Thinkific.com
Listen tothem!
