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Victoria’s Secret
“ Tell Me You Love Me.”
“ Tell Me You Love Me.”
● Audience●Design● Content● Pathos
..
VS Fashion Show
❖Backstage Interviews
❖Get to know models
❖Models promote brand
Fashion Show
Victoria’s Secret (VictoriasSecret). “Sparkles make everything better. Now use the #BikiniMixer to find your bottoms! i.victoria.com/YWW pic.twitter.com/TkCzzqbtF0.” 4 May 2014, 11:20 a.m. Tweet. Victoria’s Secret (VictoriasSecret). “TRUE! Again, you guys
really LOVE your Heavenly. Thanks for playing #HeavenlyTrivia—we’ll DM u if u got a prize :).”
2 May 2014, 1:23 p.m. Tweet. Victoria’s Secret (VictoriasSecret). “TRUE or
FALSE: from 2000-2013, more Heavenly EDP’s were sold in the US than any other fragrance. #HeavenlyTrivia.” 2 May 2014, 1:16 p.m. Tweet. Victoria’s Secret (VictoriasSecret). “TRUE!
Heavenly was the first of our scents to win an award. LAST
QUESTION, up next! #HeavenlyTrivia.” 2 May 2014, 12:56 p.m.
Tweet.
Victoria’s Secret (VictoriasSecret). “TRUE or FALSE: Heavenly was the 1st VS fragrance to win a FiFi Award. #HeavenlyTrivia.” 2 May 2014, 12:50 p.m. Tweet. Victoria’s Secret Pink (VSPINK). “It's #DecisionDay!
Where will you be headed this fall? #PINKClassof2014 http://s.pinknation.com/jQa.” 1 May 2014, 10:07 a.m. Tweet. Victoria’s Secret Pink (VSPINK). “On Wednesdays we
wear PINK!” 30 April 2014, 6:40 a.m. Tweet. Victoria’s Secret Pink (VSPINK). “On Saturdays, we
shop! Our new Las Vegas Fashion Show Mall store is open and it's amaze! #ShoppingExcuse http://instagram.com/p/maiFpxoPve/.” 5 April 2014, 9:34 a.m. Tweet.
Works Cited
Fashion TV. “Victoria’s Secret Fashion Show 2012 2013 Backstage With Doutzen Kroes, Lily Aldridge |
FashionTV.” Online video clip. Youtube. Youtube, 8 November 2012. Web. 4 May 2014.
Victoria’s Secret Pink (VSPINK). “Did you hear? A #PINKPlanet totally exists! #Fact #PINKGirlsRuleTheUniverse http://instagram.com/p/mWDgSiIPrp/.” 3 April 2014, 3:36 p.m. Tweet. Victoria’s Secret Pink (VSPINK). “Feeling sport?
#NewPINK #SkinnyPant pic.twitter.com/gGXfnYYgdx.” 3 April 2014, 11:54 a.m. Tweet.
Works Cited