21 TIPSto get you started

how to be a GREAT

CONTENT CURATOR

Daria SteigmanSteigman Communications, llc

EVERYONEis not youraudience.

AUDIENCE

1. identify your TARGET audience

Posting on FACEBOOK is pointlessif your audience is on INSTAGRAM or LINKEDIN..

AUDIENCE

2. learn WHEREto find your audience

Do they respond to FUNNY VIDEOS? How-to posts? White papers?

AUDIENCE

3. understand what TYPES OF CONTENT

resonate with your audience

TIMING matters. So does identifying CLICKABLE content.

AUDIENCE

4. understand WHENyour audience CLICKSand WHAT they share

Sometimes a PICTURE or a SONG can be worth more than words.

CONTENT

5. THINK of content BROADLY

SHARE, ANALYZE, and VISUALIZE what’s happening across your industry (your competit ion too ) .

CONTENT

6. be an industry GO-TO RESOURCE

Keep people coming back to your Web site and social media feeds by giving them information that helps them do their jobs better.

CONTENT

7. point your audience toVALUABLE subject matter

Mix in occasional QUIRKY ITEMS that make people smile, laugh, or say hmm.

CONTENT

8. find OFFBEAT STORIES

Curated l ists let people identify a lot of CONTENT GOODNESS in one place.

CONTENT

9. CREATE a Twitter LIST

Maybe it’s brands you admire, or industry experts, or your customers.

CONTENT

10. build a SHARING CIRCLEon Google+

Ideas and inspiration (and great content) come from EVERYWHERE.

CONTENT

11. READ voraciously

You can often fi nd nuggets of industry information on SLIDESHARE and LINKEDIN.

CONTENT

12. follow RELEVANT industry SOURCES and

ORANIZATIONS

Posts with VISUALS are SHARED MORE. Except when they’re not. It’s all about your target audience.

CONTENT

13. EXPERIMENT with formats

Always, ALWAYS, credit your original source.

COMMUNITY

14. give a SHOUT OUT to the initial source

Answer the question:WHAT MAKES this photo, video, data, infographic SHAREWORTHY?

COMMUNITY

15. PERSONALIZE when you share content

COMMENTINGADDS VALUE; it also makes you more approachable.

COMMUNITY

16. COMMENT on what you’re sharing

Closing the loop isn’t just good form, it’s also keyto a ROBUST COMMUNITY.

COMMUNITY

17. say THANK YOUfor shares and retweets

Don’t just share what they share; tout their accomplishments and cool deeds.

COMMUNITY

18. SHOWCASE your community

Don’t be a sharebot;do ENGAGE with your audience.

COMMUNITY

19. be a MEMBER of your own community

Make DIGITAL CURATION pay off by aligning your eff orts to BUSINESS GOALS.

MEASUREMENT

20. set SMART GOALS

MEAURE the ROE (engagement) and the ROI ( investment).

MEASUREMENT

21. MONITOR your METRICS

BONUS TIP

22. don’t forget to shareyour ORIGINAL CONTENT too

CONNECT WITH ME

Daria SteigmanSteigman Communications, llc

www.steigmancommunications.com202.244.7651

daria@steigmancommunications.com