5 tips for great content marketing

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  • 1. Top 5 tips for effective content marketing

2. Content marketing, if done right, is the best way to position your brand as a thoughtleader in your category. 3. Here are our top five tips for effective content marketing. Get these right and you will be well on your way to making your brandstand outamongst the crowd. 4. #1 Stop selling. 5. Your audience is looking for information, notasales pitch. Effective content marketing leaves the sales pitch tothe salesmen. 6. The minute you start talking about how great your product is, your audience will see marketing blahblah blah andswitch off. Stay focussed on informative content and resist the urge to sell.90% of consumers find custom content useful. SOURCE: TMG Custom Media 7. #2 Provide the solution 8. Figure out what your potential customers are searching for andbecome aproblem solver by providing them with the information they need. 9. 68% of consumers spend time reading content from a brand they are interested in. SOURCE: The CMABy consistently providing objective information that solves their problems, your customers are more likely tokeep coming to you.back 10. #3 Get blogging! 11. Hosting a blog on your website is the most effective method of boostingorganic search rankings. Google rewards fresh and relevant content with improved rankings, meaning more customers to your site.B2B companies that blog generate 67% more leads per month than those who dont. SOURCE: Social Media B2B 12. Your blog page also provides anattractive destination to which you can send your social media followers.Interesting content is a top 3 reason people follow brands on social media. SOURCE: Content+ 13. #4 Diversify your content 14. Dont rely on blogs alone. Develop and publish your content in a variety of formats to increaseyouraudience base. 15. By diversifying your content, not only can your audience choose inwhat format to consume your content, they can also choosewhat channel to consume it through.B2C marketers use about 12 content marketing tactics. SOURCE: Content Marketing Institute 16. #5 Amplify your content 17. So you have produced a great piece of content. Sure, you could wait for your audience to find it, or you couldget it out there by amplifying, or promoting it. 18. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. SOURCE: Demand MetricAmplifying your content can be a highly effective and cost efficient way of ensuring your contenthitsyour target audience. 19. For further information on how to establish an effective content marketing program for your brand contact: Carly Kennedy Director Email: carly@thecontentroom.com.au Phone: 0412 809 906