How do APAC search engines compare to Google?

Crystal Froud [email protected]

How do APAC search engines compare to Google?

⁄  Market Share

⁄  Baidu

⁄  Naver

⁄  Yahoo

⁄  Summary

Going Global in 2014: APAC Search Marketing

Agenda

Search Market Share

4

The best engine to target overseas Chinese speakers with strong CVR especially for international businesses

⁄  Baidu dominates the search market in China

⁄  360 new rising search engines

⁄  Sogou has a smaller search engine share with low CVR

⁄  Google has less than 3% of the market share in China


Market Share: China

2.88%

10.35%

18.23%

63.16%

5

⁄  3 major search websites, Naver, Daum and Nate, are the primary web portals that provide web search, e-mail, news and online communities

⁄  Naver is the dominant, followed by Daum and Nate

⁄  Daum and Nate share search advertising platforms

⁄  Google has less than 10% of the market share in South Korea


Market Share: South Korea

7%

9%

15%

69%

6

⁄  Google dominates the search engine landscape in Japan, however Yahoo! Japan holds a significant share


Market Share: Japan

55.10%

34.90%

7

⁄  Search engine share is split between Google and Yahoo!, and Google claims the majority share in Hong Kong.


Market Share: Hong Kong

33%

65%

8

⁄  The search landscape is dominated by Yahoo! Taiwan

⁄  Google competes with a large share


Market Share: Taiwan

65%

34%

Baidu

10

1.  Outstanding ads on the top of Baidu Search Result Page 2.  Push down PPC ads of other resellers

3.  Easy to adjust ad content and brand image 4.  Strong CTR


Brand Terms

Where is the value of Brand Zone?

Brand Zone

PPC

11

A luxury way to bid on generics with full consumer attention. Suitable for fashion and travel products.

Trigger Keywords:

⁄  Industry generic terms

⁄  Product terms

⁄  Event / topic terms


Generic Terms

Main IMG Floating Video Banner Multiple Links

12

Rebate contract (1 year)

Condition:

1.  Minimum spend of 1 million CNY

2.  Pay 10% deposit up-front

3.  Registered as a KA account

Rebate Level:

By 100, get 5 free = (4.76% off)


Baidu Rebate

Brand Zone Discount

Agency discount: 50% off

A year contract: additional 10% off

Overview

⁄  Get involved with quote with Baidu

⁄  Plan ahead on yearly budget

⁄  Be aware of all discounts

Naver

14 Going Global in 2014: APAC Search Marketing

Naver SERPs

Brand Search

JisikIN (Knowledge search)

Blog or Cafe

Site

PPC Ads

Rota

tion


Naver Blog

Visible in 4 Major Search Engines

Full Tracking Available

Site

Blog

Blog registered as Homepage

Register Blog and Website greater visibility

SEO friendly Title [Main Keyword] + Main Subject + Supporting Word + Additional Word

5 – 10 Image / video Insertion

SEO friendly Content

SEO Effect

Yahoo!


Yahoo! Ad Copy

Locaria -‐ Locaria.com

立即體驗Locaria全方位行銷管理網站本地化服務, 完美符合目標市場需求！

www.Locaria.com

Locaria -‐ Locaria.com

The UK Leading Localisa6on Company! www.Locaria.com

CN à 37 letters

JP à 32 letters

EN à 38 letters

ローカリア公式サイト– Locaria.com

www.Locaria.com

ローカリアは英国の翻訳会社です。経験と技術を使い仕事をお手伝い!

By using English ad copies on Yahoo, advertisers can only show a very short ad

In Summary

⁄  Cover important search engines

⁄  Test all search activities

⁄  Understand pricing and discount structure on Baidu

⁄  Ensure understanding of the search engine policies

Thank You. For more information or if you have any questions, please contact us.

Contact

crystal.froud@locaria