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MOBILE---------------------
Initially email newsletters were unreadable onmobile devices. Starting from scratch, they
rebuilt everything and the strategy paid off:Now more than 80% of BuzzFeed readers are
accessing content from their phones.
TRAFFIC---------------------
Email traffic emerged as one of the top fivereferrers for the BuzzFeed website. While
they accumulated over 1 million emailsubscribers in 2014 alone, they expect 2015 to
be far higher.
LOVE YOUR USERS---------------------
People are protective over their in-boxes. Putas much effort into your newsletter strategy
as you do designing your home page orcreating new business cards.
EXCELLENCE---------------------
Focus on GREAT, not good content. It may bethe most important business decision you
ever make.