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is a new kind of media company for social news and entertainment. From the long to the short, from the serious to the silly, we create content that people want to share on the social and mobile web, and are attracting a growing young audience. over 60 MILLION unique visitors from around the world come to BuzzFeed every month BuzzFeed By The Numbers How “Smash” Became TV’s Biggest Train Wreck Why Did Jodon Romero Kill Himself On Live Television? Exclusive: Secrets From The Sexist Pitchbook Of One Of Wall Street’s More Notorious Firms 33 High School Students Suspended For Twerking 43 Things That Will Make You Feel Old 27 Extraordinary Facts About The London Underground 27 Things You Had To Deal With As The Only Black Kid In Your Class Obama Schmoozes Reporters At Secret Meeting We cover what people want to share - from breaking news to lighthearted entertainment. Our Audience 60M UNIQUE VISITORS 60% are 18-34 (Quantcast 5/2013) ~50% on mobile devices smartphones and tablets (Google Analytics May 2013) MORE THAN DOUBLED May 2012 - May 2013 Year-over-year site traffic

BuzzFeed By the Numbers

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Page 1: BuzzFeed By the Numbers

is a new kind of media company for social news and entertainment. From the long to the short, from the serious to the silly, we create content that people want to share on the social and mobile web, and are attracting a growing young audience.

over

60 MILLIONunique visitors from

around the world come to BuzzFeed every month

BuzzFeed By The Numbers

How “Smash” Became TV’s Biggest Train Wreck

Why Did Jodon Romero Kill Himself On Live Television?

Exclusive: Secrets From The Sexist Pitchbook Of One Of Wall Street’s More Notorious Firms

33 High School Students Suspended For Twerking

43 Things That Will Make You Feel Old

27 Extraordinary Facts About The London Underground

27 Things You Had To Deal With AsThe Only Black Kid In Your Class

Obama Schmoozes Reporters At Secret Meeting

We cover what people want to share - from breaking news to lighthearted entertainment.

Our Audience

60M UNIQUE VISITORS

60%are 18-34

(Quantcast 5/2013)

~50%on mobile devices

smartphones and tablets (Google Analytics May 2013)

MORE THAN DOUBLEDMay 2012 - May 2013

Year-over-year site traffic

Page 2: BuzzFeed By the Numbers

September 2012

Social Sharing

BuzzFeed Video

3/4of our audience

comes to the site from

social referrals

OVER 50 MILLION MONTHLY VIDEO VIEWS

of video views are on mobile devices

of video watched since September 2012

YouTube subscribers

> 1,000,000

609 YEARS

(Google Analytics May 2013)

50%

Exceptional Brand Lift

55 %

Readers exposed to the brand’s content were on average

more likely to indicate

PURCHASE INTENT

88 %

Readers exposed to the brand’s content were on average

more likely to indicate

BRAND AFFINITY

BuzzFeed partnered with Nielsen Online Brand Effect to conduct 12 case studies. The Results:

May 2012 - May 2013

BRAND

Page 3: BuzzFeed By the Numbers

Brand Partnership Growth

90% GROWTH

First Half

2012

88Brands

First Half

2013

167 Brands

and more and more

BuzzFeed publishes over Collectively, BuzzFeed visitors own

Fun Facts

373373 posts every day

52 MILLION

1 BILLION MINUTES ON THE SITE(THATS 1976 YEARS)

48 MILLION&

200 MILLION PEOPLE HAVE VISITED BUZZFEED IN 2013During April 2013, BuzzFeed visitors spent over