Agenda

• Who is Kissmetrics?

• Challenges that ClickMechanic, a marketplace site, encountered

• How analytics helped ClickMechanic: 1. understand customer behavior2. keep acquisition costs low and margins high3. measure the lifetime value of each user

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Table of contents

Kissmetrics: Analytics to optimize your marketing

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General Guidelines on How to Use

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ClickMechanic helps you find and book a mechanic online

Monitor your entire conversion funnel

Online conversions In-person purchases

Fast, powerful and automated reporting ensures ClickMechanic stays healthy

Keep acquisition costs low and margins high

Measuring the lifetime value of customers with the right metrics

Sample metrics that we look at:

Revenue● Placed booking● Individual channel bookings● Completed booking● CVR● Average order value ● Retention● Lifetime Value

Acquisition Cost● Cost● individual channel CPAs● Blended CPA

Words of wisdom

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