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My presentation from the first Startup Lessons Learned conference.
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PivotsKISSmetrics Case Study
Hiten ShahStartup Lessons Learned Conference • Apr 23, 2010
Friday, April 23, 2010
Pivot
The idea that successful startups change directions but stay grounded in what they've learned.”Eric Ries, The Lean Startup
“
STOPCustomerDiscovery
STOPCustomerValidation
STOPCustomerCreation
STOPScale
Company
Pivot
Friday, April 23, 2010
YouTube - Customer Need Pivot
Friday, April 23, 2010
PayPal - Feature Pivot
Friday, April 23, 2010
Facebook - Platform PivotFriday, April 23, 2010
Friday, April 23, 2010
Provide Actionable Analytics
Software as a Service
No-Touch / Low-Touch Sales
Our Vision for KISSmetrics
Friday, April 23, 2010
Social Application DeveloperZach Allia, Creator of Free Gifts
Friday, April 23, 2010
Need specialized analytics
Will pay for these analytics
Are a growing segment
Social application developers...
Friday, April 23, 2010
First Product IterationFriday, April 23, 2010
App Developers need to make money
Analytics is a universal problem
People want to customize reports
Lessons Learned - First Iteration
Friday, April 23, 2010
EveryoneBloggers, Web App Developers, Social App Developers, Marketers, Product Managers, etc...
Friday, April 23, 2010
Needs analytics
Knows what they should measure
Wants customizable dashboards
Everyone...
Friday, April 23, 2010
Pivot 1Friday, April 23, 2010
People don’t know what to measure
Customizability requires hand-holding
Not all customers are profitable
Lessons Learned - Pivot 1
Friday, April 23, 2010
MarketerMatt Brezina, Co-Founder of Xobni
Friday, April 23, 2010
Only care about actionable analytics
Want to improve their conversion rates
Are willing to pay for analytics
Marketers...
Friday, April 23, 2010
Pivot 2Friday, April 23, 2010
Friday, April 23, 2010
Lean Startup Lessons Learned
Friday, April 23, 2010
Every prospect is important
Friday, April 23, 2010
Hunt for the Patterns
Friday, April 23, 2010
Less is More
Friday, April 23, 2010
First-time user gratification is importantFriday, April 23, 2010
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