How can we help your business stand out from the crowd?

A scientific look at our creative process by Tancredi Leone

#diversomarketingWe feel that in order to build a successful brand nowadays we need to empower people in order to create movements.

#diversomarks Are brands, products or services that are capable of creating loyalty beyond reason

How we made it a reality for B2C as well as B2B

Same ingredients* different recipes.

➔ *Mystery Past, present and future; taps into dreams, myths and icons; and inspiration.

➔ *SensualitySound, sight, smell, touch, and taste.

➔ *IntimacyCommitment empathy and passion

➔ *Emotions

It sounds good, but...

EMOTIONS!?

Our holistic approach to marketing just works.

The *complicated *mathematical way

I=PxAxT (Paul Ehrlich)

I (environmental impact) P (population)

A (affluence) T (technology)

MATH!?

Hard to find answers in a future that seem to care only about one thing: profits.

So how do we get from there to (P x a x T1)T2 ? A sustainable, scalable business and future.

?

We believe that in order to build a sustainable future, we need a sustainable process.

2 WE STRATEGIZE AND PLAN

3 WE EXECUTE1 WE LISTEN HARD

OUR SIMPLE BUT EFFECTIVE PROCESS

And you might wonder, so what all this has to do with B2B?

Everything.

Is it really possible to lower operational costs and still grow in a sustainable, scalable way?

Definitely.

The *uncomplicated *proactive way

First a let’s take a look at decisions based on assets level of importance.

When decision making teams are confronted with questions such as what they look for from suppliers, they tend to answer, “performance”, “availability”, “price”.

However when we probe further, and enquire to what extent the buyers chop and change brands in their search for a better price, or a better performing product, we learn that most people buy the same ones year in and year out.

It is at this stage that we need to consider the importance of less tangible factors such as the brand or reputation of the supplier. Emotions are an instinctive response to a situation. They are based on a whole range of inputs including advertising, communications and experience. Emotions result in an autonomous response to a behavioral situation.

Decision making process overview according to Implicit Association Tests (IAT)

So now according to this the questions are:

1 - Do emotions affect business to business buying decisions?

2 - And more specifically, how much of a

part do emotions play in those decisions?

The answers: 1 - Absolutely!

2 - A very significant part!

Brands earn loyalty for a reason Diversomarks earn loyalty beyond reason

A € 1.000 investment in 2015 would have yielded € 1.310 in 2016 with a run of the mill agency, on the other hand a € 4.910 ROI with designdiverso.

Brands are owned by companies.

Diversomarks are owned by people..

You set a target

We hit the spotWe hit the spot

Let us turn your daily struggle...

Into a scalable, sustainable future.

All you need is DesignDiverso