PowerPoint Presentation
June 21, 2016Community Systems Digital EDU 20161How are
California Communities Competing Digitally? From the Trenches of
Digital Economic Development
Recognizing Our Partners in Digital Economic DevelopmentJune 21,
2016Community Systems Digital EDU 20162
PanelistsCommunity Systems Digital EDU 20163
Ben WrightCEOCommunity
[email protected]/communitysysNick
GonzalezManagement AnalystCity of Ontario, CA Economic Development
[email protected] www.ontariothinksbusiness.com
Jeff SimpsonEconomic Development ManagerMono
[email protected]
www.MonoCountyEconomicDevelopment.com
June 21, 2016
3
OverviewIntroduction to Digital Economic DevelopmentIntroduction
to Digital Economic DevelopersEight Components of a World Class
Digital PresenceFrom the Trenches: How Two California Communities
are Implementing Digital Nick Gonzalez City of OntarioJeff Simpson
Mono CountyReviews of Audience Members WebsitesSummary: Key
TakeawaysHow to Enroll in Digital Economic Development
UniversityContact Information
Community Systems Digital EDU 20164June 21, 2016
Introduction to Digital Economic Development June 21,
2016Community Systems Digital EDU 20165
The Internet is Accessed from a Computer (Desktop/Laptop)90+% of
location decisions start onlineJune 21, 2016Community Systems
Digital EDU 20166
Key Trend 1:The Way People are Accessing the Internet is Not
Just Through Websites AnymoreJune 21, 2016Community Systems Digital
EDU 20167
When the Internet Started, People Thought of It Like This, and
Organizational Websites Were the RuleJune 21, 2016Community Systems
Digital EDU 20168
Mobile is Just the Beginning of a Larger TrendOver the next
decade, websites will be one part of the Internet of ThingsJune 21,
2016Community Systems Digital EDU 20169
Key Trend 2:The Next Most Important Market for ED Has Grown Up
with Mobile and Social as the NormJune 21, 2016Community Systems
Digital EDU 201610
The United States Wont Be the Worlds Largest Market in 2020June
21, 2016Community Systems Digital EDU 201611
Introduction to Digital Economic DevelopersJune 21,
2016Community Systems Digital EDU 201612
What do Digital Economic Developers Have in Common?They want to
lead social/professional change (Innovators)The willingness to see
the future (Visionaries)Limited budgets (Pragmatists)June 21,
2016Community Systems Digital EDU 201613
CEO/ExecutiveName:Jessica Erickson
Organization:Longmont EDC
Digital Systems Managed:Longmont EDC WebsiteLongmont CRM
SystemLongmont Property DatabaseLongmont EmailLongmont Social
Media
Digital Interactions in Sample Month:627 Website Visits142
Properties38 Contacts35 Property SearchesJune 21, 2016Community
Systems Digital EDU 201614EmailMarketingWebsiteSocialMediaSample
MonthTotal Interactions:665Daily Average:33Number of Staff:3
Business DeveloperName:Sam Bailey
Organization:Colorado Office of Economic Development and Int.
Trade
Digital Systems Managed:State of Colorado Online Property
DatabaseContaining 18,600 available propertiesState of Colorado
Prospect Response SystemUsed to manage 200+ Partners
Digital Interactions in Sample Month:1,900 Property Searches2-3
Projects Entered600+ Partner CommunicationsJune 21, 2016Community
Systems Digital EDU 201615CRM SystemGIS SystemDigital
ProposalsSample MonthTotal Interactions:2,500Daily
Average:250+Number of Staff:5+
MarketerName:Irene Alvarez
Organization:Columbus 2020
Digital Systems Managed:Columbus 2020 WebsiteColumbus 2020
EmailColumbus 2020 Social Media
Digital Interactions in Sample Month:15,000+ Website Visits30+
Email Signups600+ Files Downloaded4,873 Twitter FollowersJune 21,
2016Community Systems Digital EDU 201616Email
MarketingWebsiteSocial MediaSample MonthTotal
Interactions:20,000Daily Average:1,000Number of Staff:19
ResearcherName:Neil Hamilton
Organization:Metro Orlando EDC
Digital Systems Managed:Metro Orlando EDC WebsiteMetro Orlando
EDC Data Collection Storage, Analysis, ReportingMetro Orlando EDC
Property Database300+ Properties
Digital Interactions in Sample Month:4,000 Website Visits300+
Report Downloads1,000 Property SearchesJune 21, 2016Community
Systems Digital EDU 201617National Data WebsitesWebsiteGIS
SystemSample MonthTotal Interactions:5,000+Daily Average:250Number
of Staff:26
Eight Components of a World Class Digital Presence for Economic
DevelopmentJune 21, 2016Community Systems Digital EDU 201618
8 Components of a World Class Economic Development
WebsiteAuthenticity of place branding and messagingClarity of
navigation Depth and quality of contentUse of search marketing
approachesUse of email marketing and news sectionsFrequent
performance trackingUse of maps and GIS technologyUse of new
mediaJune 21, 2016Community Systems Digital EDU 201619
From the Trenches: How Two California Communities are
Implementing Digital June 21, 2016Community Systems Digital EDU
201620
Nick GonzalezManagement AnalystCity of Ontario Economic
Development AgencyJune 21, 2016Community Systems Digital EDU
201621
City of Ontario, CaliforniaPopulation: ~170,000Set to double in
20 yearsMore than 10,000 businessesLogistics hub 50 square
milesConvention CenterSports & Entertainment ArenaLargest
indoor mall west of the MississippiOntario International
Airport
June 21, 2016Community Systems Digital EDU 201622
Ontario EDA Team8 Team MembersFocus on business attraction,
retention, expansion, and growthAct as right hand to the City
Managers OfficeEvent Planning Marketing & CommunicationsMedia
Team / Emergency Management
June 21, 2016Community Systems Digital EDU 201623
Ontario Thinks Business!
June 21, 2016Community Systems Digital EDU 201624
Website DevelopmentOne stop resource Why Ontario?Business
Resource GuideSite SelectionPlanning InformationBusiness
ResourcesLifestyleNewsCommunity NewsBusiness BlogJune 21,
2016Community Systems Digital EDU 201625
Digital CommunicationsTwitterGoogle AlertsBlogTestimonials
Community NewsWhite PapersE-newslettersCommunity PartnersVideo
ProductionState of the CityMade in Ontario Business SeriesFollow us
on Twitter!@OntarioEDA
June 21, 2016Community Systems Digital EDU 201626
Made in Ontario Business Series
June 21, 2016Community Systems Digital EDU 201627
Lessons LearnedWebsite content Always ensure content is
up-to-dateWhenever pushing out on social media or e-newsletters,
link back to your websiteSearch Engine Optimization run
analytics/reports to see what people are searching for on your
websiteConsistency is key make sure all of your marketing and
promotional materials are in line with your brand for your agency
June 21, 2016Community Systems Digital EDU 201628
Jeff SimpsonEconomic Development ManagerCity of Ontario Economic
Development AgencyJune 21, 2016Community Systems Digital EDU
201629
Mono CountyMono County TourismEconomic Development
Film CommissionFisheries Commission
30
Leveraging VideoMono County:
Located in California's Eastern Sierra, Mono County is the east
gateway to Yosemite National Park, home to Bodie Ghost Town, Mono
Lake, and Mammoth Mountain Ski Area.June 21, 2016Community Systems
Digital EDU 201631
Bodie
Mono Lake
Mammoth Mountain
Yosemite
Leveraging Video for Economic Development
Five part testimonial video series interviewing
businessesLifestyle of owning a rural businessInspire existing
business ownersAttracting new business
Use Video EverywhereTV CommercialsWebsitePresentations (Internal
and External)Pitching to new companiesSocial Media
Video on Social Media
The Power of Video
VLOGS Video Blogging on Social MediaVLOG = document the
experience with the viewerHelicopter business after the first
snowfall of the yearShot entirely on a GoPro115,000 views on FB
Facebook
VLOGGING for Economic Development
Use it for GoBiz RFITake the business owner on a virtual tour of
the propertyUse your IPhone and download IMovieUpload to YouTube
from your phone and email the link
Website Search Engine Optimization (SEO)
How Does Your Website Rank for KEYWORDS?
How to Start a Business in California
Does your website come up when people are searching for it?
Check your website on a number of free Rank Checkers
SEOcentro.com
How Your Website is Ranked
Tips for Increasing Your Website Ranking URL
Monocounty.org/BusinessMonocounty.org/FreeCaliforniaBusinessIncentivesContent
on your page Spell out the search termsTagging pictures
correctlyBroken links, speed, meta tags, backlinks, Blogs, social
media, etc.Track your progress regularly!
June 21, 2016Community Systems Digital EDU 201647
Google AnalyticsJune 21, 2016Community Systems Digital EDU
201648
Thank you!
Reviews of Audience WebsitesJune 21, 2016Community Systems
Digital EDU 201650
Introduction to Digital Economic Development UniversityJune 21,
2016Community Systems Digital EDU 201651
About Community Systems Digital Economic Development
UniversityCommunity Systems Digital Economic Development University
is a program specially designed to put the skills economic
developers need to compete in todays digital age in the hands of
economic developers at the lowest cost possible. The course
consists of: 14 90-minute webinars (recorded online for future
use)Senior Staff from Community Systems & Atlas Advertising as
InstructorsIndustry leading guest speakers4 different certification
tracks
Only available to participating communities!
June 21, 2016Community Systems Digital EDU 201652
How to RegisterVisit training.communitysys.comCreate an account
to become a registered learnerLogin to your account and visit the
eCommerce page to select & purchase your package or single
session(s)June 21, 2016Community Systems Digital EDU 201653
How to View Videos & Take TestsVisit My Courses and Open the
course you want to register for
Select Sessions and click RegisterJune 21, 2016Community Systems
Digital EDU 201654
Ben Wright & Newly Certified Duane LaveryPhoto taken at the
Digital Economic Development Summit 2.0 in Anchorage, AKCommunity
Systems Digital EDU 201655June 21, 2016
Summary: Key TakeawaysDigital is changing Economic Development
substantiallyDigital is changing the daily lives of digital
economic developersEnroll in Digital Economic Development
University to get ahead in the next wave of skillsRegister &
Enroll via training.communitysys.comBecome certified!
Community Systems Digital EDU 201656June 21, 2016
Upcoming Webinars:Digital EDU Session #6:
Telling Your Digital Story Visually: How great website design
can drive conversations with your EDO
When: Tuesday, May 10 @ 11:30 MST
Click Here to Enroll & Register for this session via
training.communitysys.com
Community Systems Digital EDU 201657June 21, 2016
Contact Community SystemsFor curriculum & course questions
contact:
Ben Wright720.420.3800 [email protected]
929 BroadwayDenver, CO 80203www.communitysys.com Community
Systems Digital EDU 201658June 21, 2016
For registration & enrollment questions contact:
Lindsay Williams720.420.3800 [email protected]
